- Parents' Group Slams Some Marketers, Praises Others
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 23, 2006
A parent's watchdog group has given its seal of approval to Fo ...
- YouTube Introduces Video Opportunities For Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 23, 2006
Marketers have a new venue to place video ads, one that attrac ...
- KFC Turns to Moms For Marketing Advice
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 23, 2006
KFC is turning to moms to help the company improve its marketi ...
- Marketers Join HBO's "Entourage"
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 23, 2006
A handful of leading consumer-product marketers has decided to join "Entourage." Di ...
- Foster's Beer Offers Interactive Promo Toy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 23, 2006
Fosters, the Australian beer,is bringing new meaning to the term action figure ...
- Snapple Opens Visitors Center In New York
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 22, 2006
Beverage marketer Snapple has extended its promotional efforts to include a n ...
- Research Shows Consumers Prefer Old-Fashioned Media
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 22, 2006
Forget about new and emerging media like podcasts, RSS feeds, VOD, ce ...
- P&G's Folgers Enters Premium Coffee Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 22, 2006
Folgers coffee, marketed by Procter & Gamble, wants to move up ...
- Sara Lee Puts All Food Brands In One Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 22, 2006
Food marketer Sara Lee Corp. doesn't want consumers to be shy abo ...
- Unilever Relies On Nontraditional Media for Sunsilk Launch
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 22, 2006
Consumer product behemoth Unilever is incorporating a substantial amount of nontraditional marketi ...
- Anheuser-Busch To Produce Film And TV Content
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 22, 2006
Beer marketer Anheuser-Busch is getting into the film and TV production busines ...
- Drug Marketers To Increase Web Ad Spending by 25%
Around the Net In Brand Marketing, Thom Forbes - Monday, August 21, 2006
A new report says pharmaceutical companies, more in tune with the pow ...
- Nike And Sharapova Get 'Pretty' In New Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, August 21, 2006
Athletic marketer Nike has indirectly called on the talents of Leonard Bernste ...
- Cigarette Marketers Face Daunting Rebranding Task
Around the Net In Brand Marketing, Thom Forbes - Monday, August 21, 2006
Unless a recent court ruling is overturned, cigarette makers will be forc ...
- Heineken In New Fall Promos For Tennis, Music
Around the Net In Brand Marketing, Thom Forbes - Monday, August 21, 2006
Beer marketer Heineken is stepping up its sponsorship and promotional activity ...
- Travel Marketers Creating Women-Only Vacations
Around the Net In Brand Marketing, Thom Forbes - Monday, August 21, 2006
Tour companies, hotels and other companies involved in travel marketing are increasing ...
- Caffeine-Laced Pantyhose A Hit On Web
Around the Net In Brand Marketing, Thom Forbes - Friday, August 18, 2006
Caffeine-laced pantyhose that promises to banish cellulite by boosting metabolism and burni ...
- 'Snakes' Wins Buzz-Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, August 18, 2006
Critics predict it may be "the best worst movie of the year ...
- Tobacco Ruling Limits Cigarette Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, August 18, 2006
Tobacco companies face strict new limitations on marketing and must stop labeli ...
- Chevy's Retooled Aveo Gets Big Web Push
Around the Net In Brand Marketing, Thom Forbes - Friday, August 18, 2006
Going where its target buyers are, Chevrolet will spend nearly half i ...
- Restaurant Industry Leads Open Rates for Email
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 17, 2006
Recipients opened email messages from restaurants more than any other industry f ...
- More Ads Coming To Grocery Checkout
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 17, 2006
And now for the latest in ad creep. Kroger Stores is testi ...
- MTV Award Show And Sponsors Go Multimedia
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 17, 2006
MTV is making its biggest multi-platform attempt yet to get this year ...
- Canon Shoots For Picture Perfect U.S. Open Promo
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 17, 2006
More than 20 Maria Sharapova look-alikes will descend on Manhattan during U. ...
- Divorce No Longer Taboo For Marketers
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 17, 2006
The divorced dad is undergoing a commercial image makeover. A new Fo ...
- Product Placement No Passing Fad
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 16, 2006
Spending on paid product placement worldwide will reach $3.1 billion this yea ...
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Chrysler Hopes Dr. Z Sweeps Will Draw Retail Traffic
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 16, 2006
The Ask Dr. Z ad campaign and a fresher lineup of vehicl ...
- Customer Experience Fuels JetBlue Success
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 16, 2006
David Neeleman, founder and CEO of JetBlue, credits the success of h ...
- IFDA To Teens: Drink Milk, Look Good
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 16, 2006
Drink milk and look good is the message rolling out to tee ...
- Online Marketing The Prescription For Drugmakers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 16, 2006
As more consumers make the Internet their first choice for medical informatio ...