- Offline Tactics Power Business Technology Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 15, 2006
When it comes to high-priced technology decisions, most executives trust their colleagu ...
- Casual Dining Business Hits Major Slump
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 15, 2006
Sharp sales declines among the big casual-dining chains in the $331 billi ...
- Ford To Cut Back On Dealerships
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 15, 2006
Declining sales are having a bad ripple effect. Too many dealers a ...
- Dell Recall Hits Customers Hard
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 15, 2006
Dell's announced recall of more than 4 million lithium-ion notebook computer batteri ...
- Global Outlook Drives New PepsiCo CEO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 15, 2006
Indra Nooyi, the Indian-American executive who has been instrumental in PepsiCo's expansi ...
- It's Back To School For Denim Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, August 14, 2006
Apparel retailers are turning to promotions such as free movies and mus ...
- Athletes Play Role In Sony Holiday Push
Around the Net In Brand Marketing, Thom Forbes - Monday, August 14, 2006
Sony's holiday ad blitz ranges from celebrity athlete endorsements to the vir ...
- Road Trip Reveals Increasingly Familiar Landscape
Around the Net In Brand Marketing, Thom Forbes - Monday, August 14, 2006
New York Times advertising columnist Stuart Elliott is back from a three-wee ...
- Citigroup Slashes Media Spending
Around the Net In Brand Marketing, Thom Forbes - Monday, August 14, 2006
Bowing to apparent shareholder pressure, Citigroup has slashed its media spending acro ...
- Variety Is The Spice Of Saks' Fall Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, August 11, 2006
Saks' fall campaign, which launches Sept. 14, carries the tagline "Want It ...
- Tapping Into the Burgeoning Mosaic Of The Hispanic Market
Around the Net In Brand Marketing, Thom Forbes - Friday, August 11, 2006
Hispanics constitute 10 percent of the households in the United States, b ...
- Pro-Crest Gets Serious About Health Benefits, Too
Around the Net In Brand Marketing, Thom Forbes - Friday, August 11, 2006
On the toothpaste front, meanwhile, Pro-Crest is rolling out a new campai ...
- If It's Good For The Mouth, It's Good For The Body
Around the Net In Brand Marketing, Thom Forbes - Friday, August 11, 2006
Listerine, the brand that invented halitosis in 1921, is rolling out ...
- Young Women Are Up To The Multitask
Around the Net In Brand Marketing, Thom Forbes - Friday, August 11, 2006
Julia Schwartz is a typical 14-year-old social butterfly: text messaging her frien ...
- Generating Buzz The Sixties Way
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 10, 2006
An ad promoting the second season of "Weeds," the Showtime series th ...
- Campaign Doesn't Fly With Airline's Employees
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 10, 2006
The old saw that a great ad campaign can't sell a troubl ...
- Google Searching For Opportunities To Expand Ad Auction Model
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 10, 2006
Citing recent deals with XM Satellite radio, MTV Networks and Fox Interacti ...
- State Farm Spots Drive Viewers to the Web
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 10, 2006
The wordless "Now What" campaign breaks with three television ads showing not-your-everyd ...
- Advertisers Key In On Small-Screen Advertising
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 10, 2006
As young people zip and zap their way through traditional media, advertise ...
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Men More Likely to Zap Ads than Women
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 9, 2006
It's no surprise that people who use digital video recorders zap throu ...
- Tobacco Marketers Will Test New Smokeless Products
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 9, 2006
Tobacco marketers, seeking new consumers in the face of smoking bans a ...
- Invite-Only Nets A Tool For Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 9, 2006
A growing number of marketers are turning the concept of using social-networki ...
- Security Issues Key For Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 9, 2006
Consumers care about product quality, customer service and company ethics. But th ...
- New Book Claims 37% Of Ads Wasted
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 9, 2006
A new book about advertising has good news and bad news f ...
- Chewable Tylenol Backed By $30 Million Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 8, 2006
Pharmaceutical marketer McNeil wants to make it so easy for consumers ...
- Is Glacéau Ready For IPO Or Takeover?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 8, 2006
Energy drink marketer Glacéau is believed to be preparing to go publ ...
- China Olympics Bonanza For Marketers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 8, 2006
Marketers' efforts to grab a piece of China's 2008 Olympic Games ha ...
- General Mills Launches Hispanic Magazine
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 8, 2006
General Mills is stepping up its efforts to attract Hispanic consumers wi ...
- Marketers Plaster Ads Everywhere, Nothing Sacred
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 8, 2006
When it comes to advertising, how far is too far? Marketers' continui ...
- Masterfoods USA To Sell Branded M&Ms
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 8, 2006
You might call them tiny, edible billboards. In a bid to se ...