Dell's announced recall of more than 4 million lithium-ion notebook computer batteries may eliminate any goodwill the beleaguered computer maker has gained in recent months as it tries to improve
lapses in its customer service. And it's an added blow to an already sluggish sales climate. The recall, one of the largest in the history of the U.S. Consumer Product Safety Commission, is likely to
prompt many consumers to call with questions or complaints. Dell, the world's largest PC maker, says it has cut the number of call transfers by 45 percent since last year, and has reduced hold times
by 50 percent. The latest University of Michigan customer satisfaction survey showed improvement in Dell's rating, but the company once known for stellar customer service still trails Apple Computer.
advertisement
advertisement
Read the whole story at BusinessWeek »