Saks' fall campaign, which launches Sept. 14, carries the tagline "Want It," and will celebrate 20 fashions trends with collages designed by Michael Roberts, who is the fashion and style director at
Vanity Fair. The emphasis on "something for everybody" is an about-face from last year's heavy emphasis on cashmere. A product, like skinny jeans or a flat boot, is the focal point of the
collages, which depict scenes that range from fanciful to naughty. One for women's satchel bags, for example, shows a woman, whip in hand, watching over two men chained to the side of a purse.
Reproductions of Roberts' collages will appear in Saks's catalogues, window displays, shopping bags, and two-page print ads in September's edition of
Vanity Fair, Harper's Bazaar, Town &
Country, and
Vogue. Terron E. Schaefer, the senior vice president of marketing at Saks, said the trends showcased throughout "Want It!" "set Saks up as the sage, telling consumers what they
need."
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