- Retailers Go Online For Back-to-School Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, August 7, 2006
Most back-to-school ads are targeted to kids, so it's not surprising th ...
- Montblanc Turns To Young Designers
Around the Net In Brand Marketing, Thom Forbes - Monday, August 7, 2006
Luxury-goods marketer Montblanc is hoping a handful of young, relatively unknown designe ...
- Allstate Defends Insurance Industry In New Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, August 7, 2006
Insurance marketer Allstate is doing damage control. Its new ads show h ...
- Gatorade Promotes Heat Star In Chinese Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, August 7, 2006
Sports-drink marketer Gatorade is capitalizing on China's love of basketball by usi ...
- Guerrilla Marketing Goes Mainstream
Around the Net In Brand Marketing, Thom Forbes - Monday, August 7, 2006
Guerrilla marketing, which traditionally includes attention-getting street-theater stunts and unorthodox tactics, w ...
- Coffee Marketer Connects with Customers Via Blog
Around the Net In Brand Marketing, Thom Forbes - Friday, August 4, 2006
Seeking to engage their customers in an interactive format, Eight O'Clock Coff ...
- Nissan Marketing Boss Departs For Hyundai
Around the Net In Brand Marketing, Thom Forbes - Friday, August 4, 2006
Nissan Motor Corp. will soon be shopping for a new chief glob ...
- Mentos Jumps on Fad with Geyser Contest
Around the Net In Brand Marketing, Thom Forbes - Friday, August 4, 2006
In a case of user-generated content sparking a real marketing effort, can ...
- Apple Could Be Losing Its Luster
Around the Net In Brand Marketing, Thom Forbes - Friday, August 4, 2006
The current ad campaign for Apple computers shows two men who a ...
- Playboy Bunnies Star In New VW Rabbit Ad
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 3, 2006
Volkswagen is relaunching its Rabbit model this fall, and part of i ...
- Ford's Concert Sponsorship Includes Car Giveaways
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 3, 2006
Ford Motor is turning to singer Kelly Clarkson of "American Idol" fa ...
- NASCAR: Little Debbie Is Onboard
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 3, 2006
NASCAR marketing tie-ins extend beyond the traditional, stereotypical beer, tobacco, and gasoli ...
- Coke, Apple Team For European Promo Deal
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 3, 2006
As part of its continuing efforts to attract young people to i ...
- Foster's Beer Drops TV Ads, Moves To Online
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 3, 2006
Most consumer-product marketers have shifted some of their ad dollars from tradition ...
- New Kellogg Strategy: More Money, Less Product
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 2, 2006
Cereal marketers are about to start offering less product for a high ...
- McDonald's Expands Marketing Mix To Reach Young Adults
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 2, 2006
The marketing methods McDonald's Corp. is using to connect with young adul ...
- Subway Launches Mobile Marketing Effort
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 2, 2006
Fast-food sandwich marketer Subway turns to mobile marketing in its latest gamb ...
- ConAgra Sells Meat Brands To Smithfield Foods
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 2, 2006
Food marketer ConAgra is shedding some of its non-core brands in t ...
- Gen Y Turns Off TV, Tunes In Online
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 2, 2006
Marketers targeting Generation Y young adults, ages 18-26, had better shift the ...
- Ford, Kellogg's, And Target In Joint Promo
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 1, 2006
Automaker Ford's ailing Fusion model is getting a marketing boost from t ...
- China Cools To Colgate And P&G
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 1, 2006
China is still one of the hottest markets on earth. But it ...
- Coke Wants Consumer-Generated Content For Web Site
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 1, 2006
Beverage marketer Coca-Cola Co. is the latest major advertiser to embrace user-generat ...
- Toyota Breaks New Ground With Mobile Phone Series
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 1, 2006
In a marketing first, automaker Toyota is creating a comedy series design ...
- More Marketers Embrace User-Generated Advertising
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 1, 2006
A growing trend: marketers are turning to consumers equipped with video camer ...