• Direct, Thursday, August 10, 2006 12:30 PM

Citing recent deals with XM Satellite radio, MTV Networks and Fox Interactive Media, Google CEO Eric Schmidt says that his company's business model of selling targeted ads at auction can make the transition to other online and offline media. The recent deals will "give people more ability to target places where their ads can go," Schmidt told attendees at the Search Engine Strategies meeting in San Jose, CA. "These are big expansions of new content that we think are going to be very successful for our advertisers." Schmidt said that Google's master plan is to simplify and unify the user's experience online, but that concept cuts a broad swath. "We use search as a unifying experience. But if you think about it, indexing the world's information includes personal information, which is held in online word processing, online spreadsheets, online calendars, online email. If we can unify those in a way that would make them shareable, we think that has a really big impact on our users."

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