- Old Brand Gets New Life On The OTC Shelf
Around the Net In Brand Marketing, Thom Forbes - Monday, October 23, 2006
Schering-Plough's Coricidin HPB--a cold/cough remedy that was popular in the Sixties a ...
- Hershey Sticks With Promotion Over Advertising
Around the Net In Brand Marketing, Thom Forbes - Monday, October 23, 2006
Despite analysts' suggestions that disappointing third-quarter sales could be linked to ...
- Coca-Cola Revs Up New Product Intros
Around the Net In Brand Marketing, Thom Forbes - Monday, October 23, 2006
Coca-Cola Enterprises, the world's largest bottler of Coca-Cola Co. products, was admitted ...
- Frito-Lay Unveils Flat Earth Snacks
Around the Net In Brand Marketing, Thom Forbes - Monday, October 23, 2006
At an analysts meeting today, Frito-Lay will unveil Flat Earth snacks, whi ...
- BOA Uses Retailers' Tactics For NYC Invasion
Around the Net In Brand Marketing, Thom Forbes - Monday, October 23, 2006
With its bright-red branches and cheerily aggressive sales techniques, Bank of America ...
- Malls Get Into Big Ads Game
Around the Net In Brand Marketing, Thom Forbes - Friday, October 20, 2006
Mall owners are installing gigantic banners and huge screens--50 and 126 inch ...
- Lexus Gets Arty With LS 460 Introduction
Around the Net In Brand Marketing, Thom Forbes - Friday, October 20, 2006
Piece by fabricated piece, Lexus is unveiling its new luxury LS 4 ...
- Retailers Expect Big Consumer Spending During 4Q
Around the Net In Brand Marketing, Thom Forbes - Friday, October 20, 2006
Falling gas prices and rising optimism are expected to fuel a significa ...
- Scientists Charge Eli Lilly With Improper Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, October 20, 2006
A group of senior scientists at the National Institutes of Health char ...
- Sam's Club Seeks Deeper Relationships With Members
Around the Net In Brand Marketing, Thom Forbes - Friday, October 20, 2006
Sam's Club, which has always advertised more aggressively than its warehouse cl ...
- Six Flags Bids For Families With New Code Of Conduct
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 19, 2006
As part of an ongoing effort to build a family-friendly image f ...
- Timberlake's Clothing Line Makes Hollywood-Style Debut
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 19, 2006
Grammy-winner Justin Timberlake took over Social Hollywood, one of Hollywood's hottest nightspot ...
- New Call Center Technology Analyzes Consumers' Emotions
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 19, 2006
Call centers are increasingly using "speech analytic" and "emotion detection" systems th ...
- Polaris CEO Guns His Engine, Challenges ATV Competitors
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 19, 2006
Tom Tiller, CEO of the Polaris brand of all-terrain vehicles, is challengi ...
- Marketers Ply Real-World Wares In Virtual Space
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 19, 2006
More than 30 companies are working on projects for Second Life, ...
- Pepsi Readying Exuberant New Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 18, 2006
Pepsi is putting the final touches on a big-budget campaign that ha ...
- Ford Hoping New Crossover Will Give It Edge
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 18, 2006
Ford executives say the teardrop-shaped Edge, the latest entry into the crossov ...
- In-Store Consumers Influenced Most By Product Sampling
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 18, 2006
The best way to get people to buy your product in ...
- Record Labels Turn Piracy Into Marketing Ploy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 18, 2006
The music industry is taking a different tack than just suing individu ...
- Jay-Z Collaborates On Brand Strategy For Bud Select
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 18, 2006
Rapper and entrepreneur Shawn "Jay-Z" Carter not only appears in new marketi ...
- How Secretive Should Word-Of-Mouth Agents Be?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 17, 2006
As an influential woman in her community, Emily Grant is paid ...
- Audi Takes Another Spin In U.S. Luxury Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 17, 2006
Volkswagen's Audi is introducing a small SUV, the Q5, a small coup ...
- Sears Makes Room For Dedicated Lands' End Units
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 17, 2006
Sears, which had done little to call attention to its Lands' E ...
- Disney Won't License Characters For Unhealthy Foods
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 17, 2006
Walt Disney Co. says it will stop licensing its characters for fo ...
- Store Brands, Fast Feeders Split On CARU Guidelines
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 17, 2006
Because grocery brands are prepared to accept much more stringent restrictions ...
- Brands Include Bloggers In Media Plans
Around the Net In Brand Marketing, Thom Forbes - Monday, October 16, 2006
As marketers become aware that a review from an influential blogger c ...
- BabyGap, Kodak Looking For Photogenic Children
Around the Net In Brand Marketing, Thom Forbes - Monday, October 16, 2006
A cyberspace version of the "most beautiful baby" contests that newspapers us ...
- Disney Mobile Planning 4Q Thrust
Around the Net In Brand Marketing, Thom Forbes - Monday, October 16, 2006
Disney Mobile, the cell phone service for kids, is planning a holid ...
- Adidas Breaks Biggest Basketball Push In U.S.
Around the Net In Brand Marketing, Thom Forbes - Monday, October 16, 2006
Adidas today breaks its biggest-ever basketball push in the U.S., with ...
- Organic Foods Wilting At The Cash Register
Around the Net In Brand Marketing, Thom Forbes - Monday, October 16, 2006
Consumers are balking at the high price of organic foods, leading so ...