- Mickey Mouse Tells Kids To Eat Healthy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 6, 2006
Fruit and vegetable growers are attempting to boost sales to kids ...
- Eastwest Will Guide Bally Total Fitness
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 6, 2006
Eastwest Marketing Group, the New York-based independent agency, won the creative a ...
- PepsiCo Puts Its Global Chips On Salty Snacks
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 6, 2006
The potato chip, in a smorgasbord of international flavors, is one ...
- Coming To A Computer Near You: The Bud.TV Network
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 6, 2006
Anheuser-Busch intends to launch an online entertainment network containing at least sev ...
- Tapping Into The Blogosphere
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 5, 2006
The proliferation of blogs, video and photo-sharing sites like YouTube and Flic ...
- MINI Enthusiasts Hit The Road, Spread The Word
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 5, 2006
MINI has a national broadcast budget of zero, and its only n ...
- Big Brands Run With Live Football
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 5, 2006
You can TiVo "Desperate Housewives" or the "Sopranos," but watching a warmed-ov ...
- 'Lovemarks' Makes Impression With JC Penney's CEO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 5, 2006
Saatchi & Saatchi chief Kevin Roberts' talents as an engaging speaker a ...
- Nestle CEO Spells Out Healthy Foods Strategy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 5, 2006
Nestle CEO Peter Brabeck-Letmathe has committed the world's biggest foods group ...
- Levi's New Interactive Ads Feature Consumers As Stars
Around the Net In Brand Marketing, Thom Forbes - Friday, September 1, 2006
Apparel marketer Levi's is venturing into the brave new world of interacti ...
- Consumers Don't Trust Blogs, Social Sites As Ad Vehicles
Around the Net In Brand Marketing, Thom Forbes - Friday, September 1, 2006
Emerging media platforms like blogs and public forums are becoming increasingly attracti ...
- Whirlpool Promotes Love At Laundromat
Around the Net In Brand Marketing, Thom Forbes - Friday, September 1, 2006
Everyone has heard stories about people finding romance at the laundromat. N ...
- Shopping Carts Enter High-Tech, Digital Age
Around the Net In Brand Marketing, Thom Forbes - Friday, September 1, 2006
Shopping-cart advertising is about to take a giant leap into the 21 ...
- Marketers Flee 'Survivor,' Deny Race Connection
Around the Net In Brand Marketing, Thom Forbes - Friday, September 1, 2006
Major advertisers are fleeing the CBS reality show "Survivor" in droves, b ...
- Lexus Serves Aces At U.S. Open
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 31, 2006
Attendees of the U.S. Open tennis tournament, now in progress in N ...
- Bic Lighters Up The Ante With Poker Deal
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 31, 2006
Despite smoking's growing reputation as socially unacceptable, it is readily associated wi ...
- Marketers Embrace Social Sites Despite the Risks
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 31, 2006
Marketers have discovered that one way to connect with young consumers ...
- Worldwide, Advertisers Still Like TV
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 31, 2006
New research shows that despite all the buzz and hoopla about emergi ...
- Heineken Light Beer Brands Fighting Each Other
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 31, 2006
Beer marketer Heineken might have fought a battle of the brands followi ...
- GM Uses Old Strategy To Move New Cars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 30, 2006
Troubled General Motors is turning to an old, tried-and-true marketing gimmick ...
- McDonald's Under Fire For Toy Hummer Promotion
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 30, 2006
Fast-food marketer McDonald's has come under fire from an environmental watchdog gro ...
- Top Clothing Marketers Squeezed By Big Retailers' Moves
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 30, 2006
Consolidation in the department-store industry has led to a battle among high-e ...
- Sony Ericsson Returns To Tennis Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 30, 2006
Sony Ericsson Mobile Communications will again sponsor a top tennis tournament. T ...
- In-Store Video Ads A Hit With Shoppers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 30, 2006
There's good news for marketers that advertise on in-store videos in groce ...
- Florida Towns Employ Marketing Mix
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 29, 2006
It's not just consumer product and service companies that employ the tric ...
- Best Buy CMO Quits Post
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 29, 2006
The chief marketing officer of Best Buy resigned his post this we ...
- Tennis Ace Signs 'Lifetime' Deal With Prince
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 29, 2006
Most marketers who hire celebrity endorsers do so with some trepidation. Th ...
- Play-Doh Joins Hair Salons In Kids Promotion
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 29, 2006
Kids love to shape, mold and cut Play-Doh with plastic scissors. Th ...
- Disney Mobile Turns To Long-Form Advertising
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 29, 2006
Walt Disney Co. is entering into long-form advertising when marketing its ce ...
- More Marketers Embrace Gay Themes In Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, August 28, 2006
Major marketers are coming out of the closet in droves as pa ...