- Pontiac to Advertise New Model Exclusively Online
Around the Net In Brand Marketing, Thom Forbes - Monday, August 28, 2006
In a move being labeled a "radical experiment" by Pontiac, the automak ...
- Blizzard Ads Score Big Returns For Dairy Queen
Around the Net In Brand Marketing, Thom Forbes - Monday, August 28, 2006
Don't tell fast-food marketer Dairy Queen that advertising doesn't work. A rece ...
- Corona Shortage Keeps Retailers Dry, Sales Down
Around the Net In Brand Marketing, Thom Forbes - Monday, August 28, 2006
Beer drinkers trying to order a Corona at their local pub ha ...
- Nike Cuts Ties With Star Runner After Doping Scandal
Around the Net In Brand Marketing, Thom Forbes - Monday, August 28, 2006
Athletic shoe marketer Nike is running, not walking away from endorsement dea ...
- Discover Touts User-Friendly Aspects Of Card
Around the Net In Brand Marketing, Thom Forbes - Friday, August 25, 2006
Credit-card marketer Discover wants consumers to think that their credit card ...
- Cross-Country Mini Caravan Touts New Model
Around the Net In Brand Marketing, Thom Forbes - Friday, August 25, 2006
The Minis are coming! The Minis are coming! In a new promoti ...
- Old Is New Again For Fragrance Marketers
Around the Net In Brand Marketing, Thom Forbes - Friday, August 25, 2006
In the fragrance marketing industry, the classic lives. In an increasingly competiti ...
- M&Ms Candy Has Fun With Dark Side
Around the Net In Brand Marketing, Thom Forbes - Friday, August 25, 2006
While other candy marketers tout dark chocolate in a "good-for-you" vein, M& ...
- Wine Marketers Will Tout Single-Serve Bottles
Around the Net In Brand Marketing, Thom Forbes - Friday, August 25, 2006
Wine marketers will begin touting new single-serve bottles this coming holiday seas ...
- Consumers Get Dirty In Jeep Promotion
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 24, 2006
Chrysler's Jeep brand plans to give away a new four-door Jeep Wrangl ...
- Suzuki Verging On Sales Breakthrough
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 24, 2006
American Suzuki Motor Corp. is hoping that a magic combination of timin ...
- Top Retailers Target Teens In Fall Campaigns
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 24, 2006
Major retailers believe when it comes to marketing to teens, the be ...
- New Huggies Introduced by Kimberly-Clark
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 24, 2006
Kimberly-Clark is introducing two new diaper products that will replace the marketer ...
- Red Bull Rewrites Sports Marketing Rules
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 24, 2006
The idea of attaching a marketer's name to a sporting event (t ...
- Parents' Group Slams Some Marketers, Praises Others
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 23, 2006
A parent's watchdog group has given its seal of approval to Fo ...
- YouTube Introduces Video Opportunities For Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 23, 2006
Marketers have a new venue to place video ads, one that attrac ...
- KFC Turns to Moms For Marketing Advice
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 23, 2006
KFC is turning to moms to help the company improve its marketi ...
- Marketers Join HBO's "Entourage"
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 23, 2006
A handful of leading consumer-product marketers has decided to join "Entourage." Di ...
- Foster's Beer Offers Interactive Promo Toy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 23, 2006
Fosters, the Australian beer,is bringing new meaning to the term action figure ...
- Snapple Opens Visitors Center In New York
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 22, 2006
Beverage marketer Snapple has extended its promotional efforts to include a n ...
- Research Shows Consumers Prefer Old-Fashioned Media
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 22, 2006
Forget about new and emerging media like podcasts, RSS feeds, VOD, ce ...
- P&G's Folgers Enters Premium Coffee Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 22, 2006
Folgers coffee, marketed by Procter & Gamble, wants to move up ...
- Sara Lee Puts All Food Brands In One Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 22, 2006
Food marketer Sara Lee Corp. doesn't want consumers to be shy abo ...
- Unilever Relies On Nontraditional Media for Sunsilk Launch
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 22, 2006
Consumer product behemoth Unilever is incorporating a substantial amount of nontraditional marketi ...
- Anheuser-Busch To Produce Film And TV Content
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 22, 2006
Beer marketer Anheuser-Busch is getting into the film and TV production busines ...
- Drug Marketers To Increase Web Ad Spending by 25%
Around the Net In Brand Marketing, Thom Forbes - Monday, August 21, 2006
A new report says pharmaceutical companies, more in tune with the pow ...
- Nike And Sharapova Get 'Pretty' In New Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, August 21, 2006
Athletic marketer Nike has indirectly called on the talents of Leonard Bernste ...
- Cigarette Marketers Face Daunting Rebranding Task
Around the Net In Brand Marketing, Thom Forbes - Monday, August 21, 2006
Unless a recent court ruling is overturned, cigarette makers will be forc ...
- Heineken In New Fall Promos For Tennis, Music
Around the Net In Brand Marketing, Thom Forbes - Monday, August 21, 2006
Beer marketer Heineken is stepping up its sponsorship and promotional activity ...
- Travel Marketers Creating Women-Only Vacations
Around the Net In Brand Marketing, Thom Forbes - Monday, August 21, 2006
Tour companies, hotels and other companies involved in travel marketing are increasing ...