- Caffeine-Laced Pantyhose A Hit On Web
Around the Net In Brand Marketing, Thom Forbes - Friday, August 18, 2006
Caffeine-laced pantyhose that promises to banish cellulite by boosting metabolism and burni ...
- 'Snakes' Wins Buzz-Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, August 18, 2006
Critics predict it may be "the best worst movie of the year ...
- Tobacco Ruling Limits Cigarette Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, August 18, 2006
Tobacco companies face strict new limitations on marketing and must stop labeli ...
- Chevy's Retooled Aveo Gets Big Web Push
Around the Net In Brand Marketing, Thom Forbes - Friday, August 18, 2006
Going where its target buyers are, Chevrolet will spend nearly half i ...
- Restaurant Industry Leads Open Rates for Email
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 17, 2006
Recipients opened email messages from restaurants more than any other industry f ...
- More Ads Coming To Grocery Checkout
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 17, 2006
And now for the latest in ad creep. Kroger Stores is testi ...
- MTV Award Show And Sponsors Go Multimedia
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 17, 2006
MTV is making its biggest multi-platform attempt yet to get this year ...
- Canon Shoots For Picture Perfect U.S. Open Promo
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 17, 2006
More than 20 Maria Sharapova look-alikes will descend on Manhattan during U. ...
- Divorce No Longer Taboo For Marketers
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 17, 2006
The divorced dad is undergoing a commercial image makeover. A new Fo ...
- Product Placement No Passing Fad
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 16, 2006
Spending on paid product placement worldwide will reach $3.1 billion this yea ...
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Chrysler Hopes Dr. Z Sweeps Will Draw Retail Traffic
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 16, 2006
The Ask Dr. Z ad campaign and a fresher lineup of vehicl ...
- Customer Experience Fuels JetBlue Success
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 16, 2006
David Neeleman, founder and CEO of JetBlue, credits the success of h ...
- IFDA To Teens: Drink Milk, Look Good
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 16, 2006
Drink milk and look good is the message rolling out to tee ...
- Online Marketing The Prescription For Drugmakers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 16, 2006
As more consumers make the Internet their first choice for medical informatio ...
- Offline Tactics Power Business Technology Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 15, 2006
When it comes to high-priced technology decisions, most executives trust their colleagu ...
- Casual Dining Business Hits Major Slump
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 15, 2006
Sharp sales declines among the big casual-dining chains in the $331 billi ...
- Ford To Cut Back On Dealerships
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 15, 2006
Declining sales are having a bad ripple effect. Too many dealers a ...
- Dell Recall Hits Customers Hard
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 15, 2006
Dell's announced recall of more than 4 million lithium-ion notebook computer batteri ...
- Global Outlook Drives New PepsiCo CEO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 15, 2006
Indra Nooyi, the Indian-American executive who has been instrumental in PepsiCo's expansi ...
- It's Back To School For Denim Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, August 14, 2006
Apparel retailers are turning to promotions such as free movies and mus ...
- Athletes Play Role In Sony Holiday Push
Around the Net In Brand Marketing, Thom Forbes - Monday, August 14, 2006
Sony's holiday ad blitz ranges from celebrity athlete endorsements to the vir ...
- Road Trip Reveals Increasingly Familiar Landscape
Around the Net In Brand Marketing, Thom Forbes - Monday, August 14, 2006
New York Times advertising columnist Stuart Elliott is back from a three-wee ...
- Citigroup Slashes Media Spending
Around the Net In Brand Marketing, Thom Forbes - Monday, August 14, 2006
Bowing to apparent shareholder pressure, Citigroup has slashed its media spending acro ...
- Variety Is The Spice Of Saks' Fall Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, August 11, 2006
Saks' fall campaign, which launches Sept. 14, carries the tagline "Want It ...
- Tapping Into the Burgeoning Mosaic Of The Hispanic Market
Around the Net In Brand Marketing, Thom Forbes - Friday, August 11, 2006
Hispanics constitute 10 percent of the households in the United States, b ...
- Pro-Crest Gets Serious About Health Benefits, Too
Around the Net In Brand Marketing, Thom Forbes - Friday, August 11, 2006
On the toothpaste front, meanwhile, Pro-Crest is rolling out a new campai ...
- If It's Good For The Mouth, It's Good For The Body
Around the Net In Brand Marketing, Thom Forbes - Friday, August 11, 2006
Listerine, the brand that invented halitosis in 1921, is rolling out ...
- Young Women Are Up To The Multitask
Around the Net In Brand Marketing, Thom Forbes - Friday, August 11, 2006
Julia Schwartz is a typical 14-year-old social butterfly: text messaging her frien ...
- Generating Buzz The Sixties Way
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 10, 2006
An ad promoting the second season of "Weeds," the Showtime series th ...
- Campaign Doesn't Fly With Airline's Employees
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 10, 2006
The old saw that a great ad campaign can't sell a troubl ...