- Google Searching For Opportunities To Expand Ad Auction Model
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 10, 2006
Citing recent deals with XM Satellite radio, MTV Networks and Fox Interacti ...
- State Farm Spots Drive Viewers to the Web
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 10, 2006
The wordless "Now What" campaign breaks with three television ads showing not-your-everyd ...
- Advertisers Key In On Small-Screen Advertising
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 10, 2006
As young people zip and zap their way through traditional media, advertise ...
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Men More Likely to Zap Ads than Women
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 9, 2006
It's no surprise that people who use digital video recorders zap throu ...
- Tobacco Marketers Will Test New Smokeless Products
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 9, 2006
Tobacco marketers, seeking new consumers in the face of smoking bans a ...
- Invite-Only Nets A Tool For Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 9, 2006
A growing number of marketers are turning the concept of using social-networki ...
- Security Issues Key For Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 9, 2006
Consumers care about product quality, customer service and company ethics. But th ...
- New Book Claims 37% Of Ads Wasted
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 9, 2006
A new book about advertising has good news and bad news f ...
- Chewable Tylenol Backed By $30 Million Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 8, 2006
Pharmaceutical marketer McNeil wants to make it so easy for consumers ...
- Is Glacéau Ready For IPO Or Takeover?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 8, 2006
Energy drink marketer Glacéau is believed to be preparing to go publ ...
- China Olympics Bonanza For Marketers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 8, 2006
Marketers' efforts to grab a piece of China's 2008 Olympic Games ha ...
- General Mills Launches Hispanic Magazine
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 8, 2006
General Mills is stepping up its efforts to attract Hispanic consumers wi ...
- Marketers Plaster Ads Everywhere, Nothing Sacred
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 8, 2006
When it comes to advertising, how far is too far? Marketers' continui ...
- Masterfoods USA To Sell Branded M&Ms
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 8, 2006
You might call them tiny, edible billboards. In a bid to se ...
- Retailers Go Online For Back-to-School Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, August 7, 2006
Most back-to-school ads are targeted to kids, so it's not surprising th ...
- Montblanc Turns To Young Designers
Around the Net In Brand Marketing, Thom Forbes - Monday, August 7, 2006
Luxury-goods marketer Montblanc is hoping a handful of young, relatively unknown designe ...
- Allstate Defends Insurance Industry In New Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, August 7, 2006
Insurance marketer Allstate is doing damage control. Its new ads show h ...
- Gatorade Promotes Heat Star In Chinese Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, August 7, 2006
Sports-drink marketer Gatorade is capitalizing on China's love of basketball by usi ...
- Guerrilla Marketing Goes Mainstream
Around the Net In Brand Marketing, Thom Forbes - Monday, August 7, 2006
Guerrilla marketing, which traditionally includes attention-getting street-theater stunts and unorthodox tactics, w ...
- Coffee Marketer Connects with Customers Via Blog
Around the Net In Brand Marketing, Thom Forbes - Friday, August 4, 2006
Seeking to engage their customers in an interactive format, Eight O'Clock Coff ...
- Nissan Marketing Boss Departs For Hyundai
Around the Net In Brand Marketing, Thom Forbes - Friday, August 4, 2006
Nissan Motor Corp. will soon be shopping for a new chief glob ...
- Mentos Jumps on Fad with Geyser Contest
Around the Net In Brand Marketing, Thom Forbes - Friday, August 4, 2006
In a case of user-generated content sparking a real marketing effort, can ...
- Apple Could Be Losing Its Luster
Around the Net In Brand Marketing, Thom Forbes - Friday, August 4, 2006
The current ad campaign for Apple computers shows two men who a ...
- Playboy Bunnies Star In New VW Rabbit Ad
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 3, 2006
Volkswagen is relaunching its Rabbit model this fall, and part of i ...
- Ford's Concert Sponsorship Includes Car Giveaways
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 3, 2006
Ford Motor is turning to singer Kelly Clarkson of "American Idol" fa ...
- NASCAR: Little Debbie Is Onboard
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 3, 2006
NASCAR marketing tie-ins extend beyond the traditional, stereotypical beer, tobacco, and gasoli ...
- Coke, Apple Team For European Promo Deal
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 3, 2006
As part of its continuing efforts to attract young people to i ...
- Foster's Beer Drops TV Ads, Moves To Online
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 3, 2006
Most consumer-product marketers have shifted some of their ad dollars from tradition ...
- New Kellogg Strategy: More Money, Less Product
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 2, 2006
Cereal marketers are about to start offering less product for a high ...
- McDonald's Expands Marketing Mix To Reach Young Adults
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 2, 2006
The marketing methods McDonald's Corp. is using to connect with young adul ...