- Camel No. 9 Marketing Under Fire
Around the Net In Brand Marketing, Thom Forbes - Friday, May 4, 2007
Camel No. 9--launched in February and clearly aimed at women with ...
- Honda Motorbike Ads Woo Young Riders
Around the Net In Brand Marketing, Thom Forbes - Friday, May 4, 2007
A 30-second spot for Honda's motorbikes that broke last week shows ...
- Martha Stewart Cuts Food Deal With Costco
Around the Net In Brand Marketing, Thom Forbes - Friday, May 4, 2007
Martha Stewart's name will adorn a line of fresh, refrigerated and froz ...
- Microsoft, Yahoo In Merger Talks Again
Around the Net In Brand Marketing, Thom Forbes - Friday, May 4, 2007
Executives at Microsoft and Yahoo are taking a fresh look at eith ...
- New Coke Museum Opens With Warhol Exhibit
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 3, 2007
About 30 Andy Warhol renderings of Coca-Cola's curvy trademark bottle--on loan f ...
- Diet Pepsi Brings Back Taste Test
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 3, 2007
As part of a campaign breaking today, more than 3 million new ...
- Brand Loyalty Wavers As Gas Prices Rise
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 3, 2007
As gas prices surpass the $3-per-gallon mark in Colorado--and around the country--so ...
- Home Depot, Wal-Mart Try On A Smaller Size
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 3, 2007
As their bigger warehouse stores near a saturation point in the Unit ...
- Spidey Marketing At Home On The Web
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 3, 2007
A "substantial part" of the advertising budget for "Spider-Man 3"--which cost abo ...
- MS Drug Makers Put Docs In Patient's Shoes
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 2, 2007
Doctors at a meeting of the American Academy of Neurology in Bost ...
- Apple Splits Training From Tech Support
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 2, 2007
Apple will announce today that it is creating an education unit call ...
- P&G Promises Heavy Spending For Fiscal '08
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 2, 2007
Procter & Gamble CFO Clayton Daley made it clear yesterday that t ...
- Human Directionals Put Spin On Billboard Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 2, 2007
Street corner advertising on human billboards has existed for centuries, but Southe ...
- Claiborne Results Reflect Changing Retail Landscape
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 2, 2007
Yesterday's unexpected 65% plunge in first-quarter earnings showed that despite strategic move ...
- Mom Wins Roto-Rotor's Tricked Out Toilet For Son
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 1, 2007
A 55-year-old semi-retired Arizona woman is the winner of a $5,000 "Pimp ...
- Webkinz Shortages Frustrate Tweens, Encourage Competitors
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 1, 2007
Webkinz have quietly grown into a phenomenon similar to Cabbage Patch Ki ...
- Verizon Fights To Stem Landline Erosion
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 1, 2007
At the same time New York-based Verizon is trying to prevent pho ...
- Energy-Saver Bulbs Not Part Of U.S. Homes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 1, 2007
Al Gore, Oprah Winfrey and the Department of Energy endorse the u ...
- Kroger Gains On Wal-Mart Supercenters
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 1, 2007
An analysis of regions where Cincinnati-based grocer Kroger went head-to-head with Wal-Ma ...