- Ford Is Changing Its Colors
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 20, 2007
By 2009, nearly half of Ford, Lincoln and Mercury cars and truc ...
- Häagen-Dazs Flavor-Naming Contest Nears Conclusion
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 20, 2007
It's another example of how marketers are reallocating advertising dollars to nontradition ...
- Luxury Watches Vie For Cultural Cachet
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 20, 2007
While big watch brands like Omega and Rolex scour the planet f ...
- DuPont Eyes Strong Future For Kevlar
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 20, 2007
DuPont is investing $500 million to increase its production of Kevlar--which ...
- No Ad Curbs In Drug Bill Passed By House
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 20, 2007
Advertising groups hailed legislation passed by the House yesterday that allows t ...
- Kmart's Martha Stewart Line Gets A Makeover
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 19, 2007
Kmart is relaunching its Martha Stewart Everyday home furnishings line next we ...
- Southwest Planning To Attract More Passengers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 19, 2007
Southwest Airlines has grown by bucking the industry for more than thr ...
- P&G Slapped On Wrist For Hand Sanitizer Claim
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 19, 2007
The Food and Drug Administration says that Procter & Gamble is maki ...
- Food Marketers Want FDA Oversight On Imports
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 19, 2007
A plan proposed by the Grocery Manufacturers Association yesterday would require a ...
- N.B.A. Names Microsoft Exec To Lead Expansion Into China
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 19, 2007
The National Basketball Association plans to announce today the formation of ...
- Feds Charge Supermarket Execs Cooked Books
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 18, 2007
A federal grand jury in Syracuse, N.Y., on Monday indicted Penn Traff ...
- Hotels Rooms Multiply In Strong Travel Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 18, 2007
About 196,000 rooms in more than 2,000 new hotels will open with ...
- IBM's Free Symphony Software Challenges Microsoft
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 18, 2007
International Business Machines is launching a software package called Symphony that includ ...
- Google Bringing Ad Network To Mobile Devices
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 18, 2007
Google is expanding its highly successful AdSense network to mobile devices ...
- Nickelodeon Goes High Tech With SpongeBob, Dora
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 18, 2007
Citing research that shows younger children are adopting more sophisticated technology, Nickelode ...
- Coffeehouse Chain Changes Name To Avoid Slur
Around the Net In Brand Marketing, Thom Forbes - Monday, September 17, 2007
Beaner's Coffee--which has 77 stores in nine states--is changing its name ...
- Kroger Expands Financial Services Offerings
Around the Net In Brand Marketing, Thom Forbes - Monday, September 17, 2007
Kroger, the nation's largest traditional grocery chain, has been broadening its financial-servic ...
- Marketers Test Online Marketplace For Creative Ideas
Around the Net In Brand Marketing, Thom Forbes - Monday, September 17, 2007
OpenAd.net--a Slovenian-based online marketplace where ad and design ideas from about 9,0 ...
- Gallo To Distribute Martha Stewart Wine Line
Around the Net In Brand Marketing, Thom Forbes - Monday, September 17, 2007
Gallo Winery is preparing to launch a Martha Stewart line of wi ...
- European Court Denies Microsoft's Antitrust Appeal
Around the Net In Brand Marketing, Thom Forbes - Monday, September 17, 2007
The European Court of First Instance this morning rejected Microsoft's appeal again ...
- Palm Struggling In Category It Invented
Around the Net In Brand Marketing, Thom Forbes - Friday, September 14, 2007
Palm practically invented the smart phone category, but until it delivers ...
- Ann Taylor Adds Upscale Collection For Working Women
Around the Net In Brand Marketing, Thom Forbes - Friday, September 14, 2007
To grab more affluent working women, Ann Taylor is introducing a li ...
- Mercedes Experiments With F700 Ride
Around the Net In Brand Marketing, Thom Forbes - Friday, September 14, 2007
A new Mercedes-Benz luxury concept car--the F700--offers passengers a bump-free experience than ...
- Verizon And Marley Estate Continue Feud Over Ringtones
Around the Net In Brand Marketing, Thom Forbes - Friday, September 14, 2007
Verizon Wireless, which had stopped selling most Bob Marley ringtone files becau ...
- Chrysler Launches New Ads For Caravan, Dodge
Around the Net In Brand Marketing, Thom Forbes - Friday, September 14, 2007
Chrysler will roll out a new marketing campaign Sunday for the Dod ...
- Bank Of America Raises ATM Charges To $3
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 13, 2007
Over the summer, Bank of America has quietly rolled out a ...
- Sam's Club Opens First-Of-Its-Kind 'Green' Store
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 13, 2007
Sam's Club members in Fayetteville, Ark. got a sneak peak at t ...
- Congress, Chinese Address Toy Safety Issues
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 13, 2007
Seeking to tamp down public outrage, Mattel CEO Robert Eckert told ...
- European Automakers Pumped Up About Diesel
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 13, 2007
Betting that diesel power will become an alternative to the hybrids populariz ...
- MTV, Unilever Spar Over Content For Branded Entertainment
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 13, 2007
"The Gamekillers"--a new MTV series about young men's quests to win ov ...