- Hotels Struggle With The Meaning Of Green
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 12, 2007
As more hotels try to become more environmentally friendly--in part to satis ...
- Automakers Not Flattered By Chinese Imitations
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 12, 2007
The struggle over intellectual property rights between China and the West--a batt ...
- New Jeeps Key To Chrysler's Market Share
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 12, 2007
A mix of incentives on Chrysler and Dodge vehicles and the introducti ...
- Burger King Limits Ads, Adds Healthy Offerings
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 12, 2007
Burger King is introducing raw apples cut to look like French fri ...
- Pepsi Turns Red In China
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 12, 2007
As part of a new marketing campaign in China, Pepsi has launch ...
- Video Games Continue To Appeal To Noobs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 11, 2007
The most important trend in gaming over the last two years h ...
- Body Shop Founder Anita Roddick Dies At 64
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 11, 2007
Dame Anita Roddick--who combined a passion for social change with a no ...
- Starbucks Acknowledges Its Young Customers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 11, 2007
Aware of the pitfalls of being seen as trying to lure ki ...
- Celestial Seasonings Rebranding Teas, Launching Coffee
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 11, 2007
Celestial Seasonings is unveiling new packaging, a new logo and new products--includi ...
- Sony Unveils Rolly Digital Music Player
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 11, 2007
Sony is introducing the palm-size Rolly digital-music player--a small egg-shaped player th ...
- Subway, Dunkin' Donuts Toss Pizza Into The Mix
Around the Net In Brand Marketing, Thom Forbes - Monday, September 10, 2007
Despite the failure of fast-food trendsetters like McDonald's to expand into piz ...
- Simply Vera Selling Well At Kohl's Despite Low-Key Intro
Around the Net In Brand Marketing, Thom Forbes - Monday, September 10, 2007
The nationwide launch of Simply Vera Vera Wang at Kohl's last we ...
- Researchers Debate Role Of Neuromarketing
Around the Net In Brand Marketing, Thom Forbes - Monday, September 10, 2007
Amid the many vagaries of marketing research, one thing is clear: Consume ...
- Quaker Mounts $25-Million Campaign For New Hot Cereal
Around the Net In Brand Marketing, Thom Forbes - Monday, September 10, 2007
PepsiCo's Quaker division is rolling out Quaker Simple Harvest--an instant, multigrain h ...
- K-C's Ads For Bed-Wetters Aim To Reduce Stigma
Around the Net In Brand Marketing, Thom Forbes - Monday, September 10, 2007
Using euphemistic tactics in both product design and marketing, Kimberly-Clark is introduci ...
- Low-Cal Gatorade G2 Joins Pepsi's Roster
Around the Net In Brand Marketing, Thom Forbes - Friday, September 7, 2007
Pepsi today unveiled low-calorie Gatorade G2, which it says represents the fir ...
- Hemlines Plunge, Pants Flare And Dresses Constrict
Around the Net In Brand Marketing, Thom Forbes - Friday, September 7, 2007
One of the biggest themes emerging this week at New York fashi ...
- Toy Makers Propose Federal Oversight On Safety
Around the Net In Brand Marketing, Thom Forbes - Friday, September 7, 2007
Facing broadening questions about the safety of toys sold in the U. ...
- Apple's Jobs Apologizes For Price Cut; Offers Credit
Around the Net In Brand Marketing, Thom Forbes - Friday, September 7, 2007
In a letter on Apple's Web site, Apple CEO Steve Jobs acknowledg ...
- Campbell Profits Hit By Increased Marketing Expenses
Around the Net In Brand Marketing, Thom Forbes - Friday, September 7, 2007
Campbell Soup profits for the fourth quarter trailed analysts' estimates mostly becau ...
- Commodore Targets Gamers In Revival Effort
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 6, 2007
Commodore Gaming--the maker of the popular Commodore 64 of the 1980s a ...
- Consumer's Enlightened By Hannaford's Star Ratings
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 6, 2007
New England supermarket chain Hannaford Bros. says its gold-star rating system aim ...
- ConAgra Dumping Popcorn Chemical
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 6, 2007
ConAgra Foods will discontinue the use of diacetyl in its Orville Redenbach ...
- Apple Slashes Price On iPhone
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 6, 2007
Apple yesterday cut the top price of its month-old iPhone from $5 ...
- Amazon Set To Launch Electronic Book Reader
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 6, 2007
Amazon next month will unveil the Kindle--an electronic book reader that h ...
- LA Times Plans Scratch-N-Sniff Ad
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 5, 2007
The Los Angeles Times is planning to run a full-page ad f ...
- Standards Group Nixes Microsoft's Bid
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 5, 2007
Microsoft has failed to win approval for its Office software file form ...
- Analysts: Online Shopping Growth Will Slow Down
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 5, 2007
Most people who haven't dabbled in online retailing are likely to st ...
- Valentino Will Retire After January Show
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 5, 2007
Long ago dubbed "The Chic," the couturier who dressed some of t ...
- Food Brands Often Misread Consumers' Desires
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 5, 2007
A study of customers' in-store behavior conducted by Nielsen Customized Research provid ...