- Nike Jogs Away From Traditional Adverting
Around the Net In Brand Marketing, Thom Forbes - Monday, October 15, 2007
Nike spent just 33% of its $678 million United States advertising budg ...
- Nintendo Wins Marketer of the Year Plaudit
Around the Net In Brand Marketing, Thom Forbes - Monday, October 15, 2007
Wii has created a passionate group of devotees out of people w ...
- Pfizer Partners With Social Network Site To Reach Doctors
Around the Net In Brand Marketing, Thom Forbes - Monday, October 15, 2007
Looking for more-efficient ways to reach the doctors who prescribe its medicine ...
- Beyoncé Will Push Apparel Line, Samsung Phone
Around the Net In Brand Marketing, Thom Forbes - Friday, October 12, 2007
Beyoncé Knowles is relaunching her House of Deréon apparel collection, and ...
- Microsoft Joins The Online Invitation Party
Around the Net In Brand Marketing, Thom Forbes - Friday, October 12, 2007
Microsoft is launching a service called Windows Live Events that lets peop ...
- Experts Blame Ad Campaign For Taurus' Dismal Relaunch
Around the Net In Brand Marketing, Thom Forbes - Friday, October 12, 2007
A misdirected ad campaign is a major factor in the bungled relaun ...
- Universal Music Organizing Assault On iTunes
Around the Net In Brand Marketing, Thom Forbes - Friday, October 12, 2007
Universal Music chief Doug Morris aims to join forces with other reco ...
- Pharmaceutical Marketers Exploring Pay-for-Performance
Around the Net In Brand Marketing, Thom Forbes - Friday, October 12, 2007
Johnson & Johnson has promised to reimburse Britain's National Health Service wh ...
- Wal-Mart's Got A Brand New Bag
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 11, 2007
Wal-Mart Stores yesterday introduced a recycled, reusable, washable shopping sack to he ...
- Liz Claiborne Hires Lloyd To Extend Kate Spade Brand
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 11, 2007
Deborah Lloyd, Banana Republic's executive vice president of product design and developmen ...
- Jack Daniel's Consistent Message Translates Well Overseas
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 11, 2007
The lifting of trade barriers in several countries, a weakening U.S. dolla ...
- Frito-Lay Broadens Criteria For Super Bowl Song Contest
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 11, 2007
Frito-Lay will devote 60 seconds of Super Bowl advertising time in February--wor ...
- Madonna Close To Quitting Warner For Live Nation Deal
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 11, 2007
Protean pop icon Madonna is close to signing a $120-million, 10-year, cash-and-sto ...
- Nintendo Rolling Out Wii Fitness Game In Japan
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 10, 2007
Nintendo will start selling its Wii Fit home fitness game in Jap ...
- Online Word-Of-Mouth Driving Music Sales
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 10, 2007
Web sites are latching onto the concept of recommendations as a w ...
- No Brand Is An Iceberg Unto Itself
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 10, 2007
Nobody is thinking category. Everybody is thinking brand. But the category ...
- Consumer Group Says Unilever's Advertising Is Hypocritical
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 10, 2007
The Campaign for a Commercial-Free Childhood accuses Unilever of hypocrisy for A ...
- Cadbury Spin Offs Its U.S. Beverages Unit
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 10, 2007
Cadbury Schweppes is abandoning the sale of its U.S. drinks unit--the mak ...
- When Avon Calls Nowadays, It Could Be A Man
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 9, 2007
Bobby McKinney--a hard-hat-wearing fire code inspector from Winter Haven, Fla. who wrestl ...
- Tivo Will Stream Music Through RealNetworks' Rhapsody
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 9, 2007
TiVo is expected to announce a deal today with RealNetworks under whi ...
- Vonage Reaches Licensing Deal With Sprint Nextel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 9, 2007
Vonage Holdings has agreed to pay Sprint Nextel $80 million in ...
- Chrysler's New Marketing Chief Sets Targets
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 9, 2007
Deborah Wahl Meyer, who left Toyota to become Chrysler's marketing chief, ...
- Brewers Combining To Form MillerCoors
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 9, 2007
SABMiller and Molson Coors are creating a joint venture company in t ...
- Smart Balance Adds Products, Launches New Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, October 8, 2007
Smart Balance spread is launching a $40-million marketing campaign this week ...
- Naming Drugs Is A Tricky--And Pricey--Business
Around the Net In Brand Marketing, Thom Forbes - Monday, October 8, 2007
The right name for a new pharmaceutical can give a drug cache ...
- Deloitte: Women Shop Differently For Professional Services
Around the Net In Brand Marketing, Thom Forbes - Monday, October 8, 2007
Deloitte & Touche's marketing strategy is based on a simple, yet radica ...
- Supermarket Coffee Growth Hampered By Generation Gap
Around the Net In Brand Marketing, Thom Forbes - Monday, October 8, 2007
Procter & Gamble and Kraft Foods are facing sluggish sales for the ...
- Nestle, Pepsi and Coke Face Backlash Against Plastic Bottles
Around the Net In Brand Marketing, Thom Forbes - Monday, October 8, 2007
The $16 billion bottled water industry--dominated by industry giants such as Nestlé ...
- Record Labels Win Song Piracy Suit
Around the Net In Brand Marketing, Thom Forbes - Friday, October 5, 2007
A federal jury in Duluth found a Minnesota woman liable for willf ...
- Round Nissan Concept Car Swivels Into Parking Spots
Around the Net In Brand Marketing, Thom Forbes - Friday, October 5, 2007
The Pivo 2--a ball-shaped Nissan concept car being shown at the Tok ...