- Benz Supporters Fail; Just Call It Daimler
Around the Net In Brand Marketing, Thom Forbes - Friday, October 5, 2007
Janis Joplin would never have sung, "Oh, Lord, won't you buy ...
- Delta Offers Experiential Lounge In Manhattan
Around the Net In Brand Marketing, Thom Forbes - Friday, October 5, 2007
Delta has opened a temporary 3,500 square-foot lounge in midtown Manhattan whe ...
- P&G Charges Huggies With False Advertising
Around the Net In Brand Marketing, Thom Forbes - Friday, October 5, 2007
Procter & Gamble charges in a lawsuit filed Oct. 2 that a ...
- Device Produces Cascading Suds From Guinness
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 4, 2007
Diageo is marrying its new "Alive Inside" advertising message about the Guinne ...
- MLB Merchandise Scores With Long-Suffering Fans
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 4, 2007
The traditionally moribund Philadelphia Phillies, the lovable-loser Chicago Cubs and the sometimes-haple ...
- Disney Opens Stand-Alone Resort On Oahu
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 4, 2007
Walt Disney Parks & Resorts is going to build its first hot ...
- Nationwide Is On Nascar's Side
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 4, 2007
Nationwide Insurance has signed a seven-year agreement valued between $70 million a ...
- Target Expands High-End Interior Design Services
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 4, 2007
Target has quietly carved out a profitable niche by designing stylish-but-affordable interio ...
- P&G Exploring Sale Of Duracell, Folgers, Pringles
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 3, 2007
Proctor & Gamble has retained Blackstone Group LP to auction off i ...
- PM, RJR Testing Swedish Smokeless Tobacco In U.S.
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 3, 2007
Philip Morris USA and R.J. Reynolds Tobacco are test-marketing a moist grou ...
- Dove Targets Pre-Teen's Parents With 'Onslaught' Video
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 3, 2007
A new viral video from Unilever's Dove dubbed "Onslaught" cautions parents ...
- Wal-Mart's Influence Slipping
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 3, 2007
Wal-Mart's influence over the retail universe is not only slipping, it fin ...
- EBay Takes A Hit On Skype
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 2, 2007
In an announcement reminiscent of the dot-com bubble of seven years ag ...
- Toyota Vet Is Voice Of Chrysler's Customers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 2, 2007
James Press has a simple view of his new role as vi ...
- McDonald's Planning Java Assault On Starbucks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 2, 2007
McDonald's expects that a blitz of new lattes, cappuccinos and other special ...
- Sale Of Unilever's Laundry Business Moves Slowly
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 2, 2007
Three or four strategic buyers are believed to be the most like ...
- Heinz Keeps Marketing Lid On Sweeter Tomatoes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 2, 2007
With prices for ketchup ingredients rising rapidly -- 4.7% in the quart ...
- Macy's Reinstating Coupons As Cutback Backfires
Around the Net In Brand Marketing, Thom Forbes - Monday, October 1, 2007
Macy's is pledging to issue plenty of coupons for the holiday shoppi ...
- Wal-Mart Jump-Starts Xmas Toy Season
Around the Net In Brand Marketing, Thom Forbes - Monday, October 1, 2007
Wal-Mart began cutting prices on toys in its stores yesterday, and wi ...
- Microsoft Offering Free Web Storage For Office Docs
Around the Net In Brand Marketing, Thom Forbes - Monday, October 1, 2007
Microsoft says it will offer a free, Web-based service that works wi ...
- Dior Decides It's Time To Grow Upscale
Around the Net In Brand Marketing, Thom Forbes - Monday, October 1, 2007
In an industry obsessed with youth, creating hype among young consumers ...
- Kraft Campaign Says Cheese Makes You Happy
Around the Net In Brand Marketing, Thom Forbes - Monday, October 1, 2007
Kraft is devoting a campaign to the glorification of the grilled chee ...