- Food Brands Often Misread Consumers' Desires
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 5, 2007
A study of customers' in-store behavior conducted by Nielsen Customized Research provid ...
- AT&T Offers Parental Safeguards On Cell Phones
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 4, 2007
AT&T is launching a service today that gives parents the ability ...
- P&G Redefines Its Definition of Advertising Spending
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 4, 2007
Procter & Gamble is restating 11 years of ad-spending data in i ...
- Bose's Success Combines Research, Design, Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 4, 2007
Forty-five years after Amar G. Bose founded Bose Corp., he is sti ...
- Ads Tout Environmental Value Of Dishwashers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 4, 2007
Rickitt Benckiser of Britain--which owns brands like Lysol and Woolite--is trying ...
- P&G's Gain Gains By Touting Scent
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 4, 2007
Gain laundry detergent became one of Procter & Gamble's billion-dollar brands--there a ...
- Antitrust Decision Could Make Booksellers' Merger Possible
Around the Net In Brand Marketing, Thom Forbes - Friday, August 31, 2007
Some analysts say that a federal antitrust ruling involving the combination ...
- Red And Yellow May Win At Beijing Olympics
Around the Net In Brand Marketing, Thom Forbes - Friday, August 31, 2007
The Beijing Olympics next year could spark a trend in the tradition ...
- Hot Launch For Miller Chill
Around the Net In Brand Marketing, Thom Forbes - Friday, August 31, 2007
Miller Chill--which launched nationally during June and already has grabbed 0.24% sha ...
- HHS Softened Breast-Feeding Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, August 31, 2007
Plans by the U.S. Health and Human Services Department to run blu ...
- Dell Clicking With Turnaround Efforts
Around the Net In Brand Marketing, Thom Forbes - Friday, August 31, 2007
Dell's second-quarter sales and earnings figures exceeded Wall Street estimates, signaling th ...
- Volkswagen, Apple Chat About iCar
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 30, 2007
Apple CEO Steve Jobs and Volkswagen's chief Martin Winterkorn met several da ...
- Coors Unit Will Patiently Develop High-End Brews
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 30, 2007
Coors Brewing Co., the third-largest U.S. beer maker by sales, has creat ...
- New Campaign Unveils Fun Side Of Volvo
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 30, 2007
Volvo--whose brand image has long been associated with safety--is launching a glob ...
- Nokia Open To Advanced Mobile Services
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 30, 2007
Nokia CEO Olli-Pekka Kallasvuo yesterday unveiled plans to launch a slew ...
- NFL Launches Aggressive Offense
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 30, 2007
In a TV and online campaign beginning today, the National Football Leag ...
- Movie Marketers Take Multi-Dimensional Web Approach
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 29, 2007
An official Web site is no longer the automatic centerpiece of med ...
- Surf's Up For Wal-Mart, Iconix Brand Group
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 29, 2007
In a major coup, Wal-Mart has scored an exclusive deal with Icon ...
- Housing Woes Affect New Car Sales
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 29, 2007
The credit crunch in housing--including higher monthly payments for some owners a ...
- Mattel Moves To Rebuild Trust
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 29, 2007
With its back-to-back product recalls, Mattel--the world's largest toy maker and t ...
- Private-Labels Increase Pressure On Brand Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 29, 2007
As they grow more sophisticated about developing and branding their own product ...
- TrialPay Tries To Make Online Charges Viable
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 28, 2007
Zagat began bolstering its ranks of paying online subscribers last year wi ...
- Arrow Launches $20-Million Cause-Related Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 28, 2007
Philips-Van Heusen's Arrow brand shirt is undertaking a $20-million-plus multichannel marketing campai ...
- Honda Hopes Hybrid Will Upstage Prius
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 28, 2007
Honda is working on a new high-profile hybrid--a Prius fighter that analys ...
- Video-Game Parties Ripe Venue For Advertisers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 28, 2007
Video gaming is beginning to transcend the boy-in-the-basement stereotype with a n ...
- HP Campaign Pitches Printers In Digital Age
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 28, 2007
Hewlett-Packard is launching a $300-million marketing campaign today as it introduces mo ...
- Nokia Relaunches N-Gage As Smartphone Service
Around the Net In Brand Marketing, Thom Forbes - Monday, August 27, 2007
Nokia will revive N-Gage this week as a multiplayer gaming service th ...
- Fidelity Joins Battle For Client's Checking Accounts
Around the Net In Brand Marketing, Thom Forbes - Monday, August 27, 2007
As banks and brokerage houses try to top each other's services ...
- Marketers Hitch Ride On Back-To-School Gravy Train
Around the Net In Brand Marketing, Thom Forbes - Monday, August 27, 2007
Since back-to-school is top of mind for so many parents and studen ...
- Toyota, Sony Developing Single-Seat 'Transporter'
Around the Net In Brand Marketing, Thom Forbes - Monday, August 27, 2007
Toyota and Sony are developing an innovative, intelligent, single-seat vehicle together. ...