- Ford Announces 2Q Profit; Market Share Rises
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 26, 2007
Most analysts expected Ford to lose money in the second quarter, b ...
- Pepsi Readying Low-Cal Gatorade For Athletes At Rest
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 25, 2007
Pepsi will introduce a lower-calorie version of Gatorade later in the ye ...
- Saucony Issues A Rebranding Manifesto
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 25, 2007
In an effort to tighten its positioning, Saucony is unveiling a n ...
- Chevy Dealers Disband Detroit Ad Group In GM Fight
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 25, 2007
Detroit area Chevrolet dealers have disbanded a local marketing group in ...
- Steve Jobs Is No Buttoned-Down CEO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 25, 2007
Buttons have long been a hot-button issue for Apple CEO Steve Job ...
- Red Lobster Tries A Fresh Approach
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 25, 2007
Acknowledging that its restaurants are perceived by some people as frumpy a ...
- New Phone Offers Free Domestic Calls
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 24, 2007
A new, by-invitation-only $399 phone that provides free, unlimited domestic phone cal ...
- Pfizer Hopes Campaign Will Boost Exubera Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 24, 2007
Pfizer is launching a massive ad campaign that some observers call ...
- Disney Launching 2 Colognes For Pre-Teen Latin Boys
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 24, 2007
Disney Consumer Products is rolling out two branded colognes--Pirates of the Caribbe ...
- Study Linking Diet Soda To Obesity Stirs Controversy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 24, 2007
A new study links consumption of soft drinks--both the sugared and di ...
- All-Business-Class Flights Take Off
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 24, 2007
Four start-up airlines-Eos, MAXjet, Silverjet and l'Avion--that offer cheaper trans-Atlantic flights f ...
- Wal-Mart Cuts Prices On 16,000 Back-To-School Items
Around the Net In Brand Marketing, Thom Forbes - Monday, July 23, 2007
Wal-Mart says it is lowering prices on more than 16,000 products acro ...
- Customer Reviews Will Boost Wal-Mart's Search Rankings
Around the Net In Brand Marketing, Thom Forbes - Monday, July 23, 2007
The biggest benefit deriving from Wal-Mart's announcement that it is allowing consume ...
- Lord & Taylor Preparing $10-Million Branding Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, July 23, 2007
A $10 million branding campaign launching in mid-August will modernize Lord &am ...
- Holiday Inn Jettisons Dated Properties In Revival Bid
Around the Net In Brand Marketing, Thom Forbes - Monday, July 23, 2007
London-based InterContinental Hotels Group hopes to revive the image of the Holid ...
- Nestlé CEO Shedding Slow Selling Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, July 23, 2007
Departing Nestlé CEO Peter Brabeck is pushing to make the giant fo ...
- Heinz' Lycopene Claims Slowed By FDA
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 18, 2007
Heinz has been touting the benefits of lycopene for years, saying th ...
- Miller's 'Craft' Series Spotlights Rock Stars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 18, 2007
Miller Brewing's Genuine Draft is partnering with the Rock 'n' Roll Ha ...
- Gritty TV Show Depicts Ad Industry In 1960
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 18, 2007
"Mad Men," an ambitious new drama that debuts on cable net A ...
- Saddled By Debt, Consumers Shop Some More
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 18, 2007
Emotion plays a much larger role in consumer-spending behavior than awareness ...
- Chrysler Imperial Redux Runs Out Of Gas
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 18, 2007
Citing pending legislation in Washington that would dramatically increase Corporate Average Fu ...
- Mercedes Ride-And-Drive Event Targets Younger Demo
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 17, 2007
Mercedes-Benz is launching its 2008 C-Class sedan with ride-and-drive event in ...
- Marketers Tapping Into Real Lives Of Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 17, 2007
In an era when consumers have so many choices, major consumer produc ...
- The Drug Advertising Debate Isn't Over Yet
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 17, 2007
After a vigorous debate centering on drug companies' right to free speec ...
- Brooks Brothers Introduce Hip Line From Thom Browne
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 17, 2007
Brooks Brothers next month will introduce Black Fleece--a high-end collection by avant-gar ...
- Hand-Crafted Spirits Tap Into Local Movement
Around the Net In Brand Marketing, Thom Forbes - Monday, July 16, 2007
People who pay more for hand-crafted cheese, bread, beer and wine a ...
- Bratz Get A Hollywood-Style Makeover
Around the Net In Brand Marketing, Thom Forbes - Monday, July 16, 2007
MGA Entertainment's overtly sexy Bratz dolls will decipher complicated algebra problems wi ...
- Wal-Mart Will Offer Faith-Based Action Figures
Around the Net In Brand Marketing, Thom Forbes - Monday, July 16, 2007
Beginning next month, Wal-Mart stores that sell a lot of Bibles wi ...
- P&G Looks For Sales Boost Overseas
Around the Net In Brand Marketing, Thom Forbes - Monday, July 16, 2007
Procter & Gamble has a goal of increasing total sales by ...
- Ford Denies Shopping Volvo
Around the Net In Brand Marketing, Thom Forbes - Monday, July 16, 2007
Responding to reports in the Sunday Times of London and The N ...