- Gore Sponsors Ad Competition For Global Warming Spots
Around the Net In Brand Marketing, Thom Forbes - Friday, July 13, 2007
Former Vice President Al Gore says that the best way to rea ...
- More Corporate Honchos Take To Blogging
Around the Net In Brand Marketing, Thom Forbes - Friday, July 13, 2007
Although the Internet can be a dangerous place for CEOs with opinion ...
- Amos Makes Comeback With Muffins
Around the Net In Brand Marketing, Thom Forbes - Friday, July 13, 2007
Wally Amos, who created the Famous Amos cookie empire three decades a ...
- Changes At Jones Apparel May Signal Sale
Around the Net In Brand Marketing, Thom Forbes - Friday, July 13, 2007
Wesley R. Card, who had been CFO of Jones Apparel Group, w ...
- Chrysler Adds Value, Cuts Price Of Minivans
Around the Net In Brand Marketing, Thom Forbes - Friday, July 13, 2007
Chrysler minivans will carry lower prices but more features when they h ...
- Whole Foods CEO Dissed Wild Oats In Yahoo Chats
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 12, 2007
Using an alias, Whole Foods CEO John Mackey posted messages for yea ...
- Bayer Pursues Younger Demo For Aleve With Online Game
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 12, 2007
Trying to attract a younger customer, the consumer care division of Bay ...
- Best Buy To Offer More Cell Phone Selections
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 12, 2007
In an effort to jump-start anemic sales of mobile devices, Best B ...
- Pet Food Industry Recovering From Recall, Premiums Soar
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 12, 2007
Only about 15% of the dog and cat foods that were recall ...
- Liz Claiborne Will Push Its Power Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 12, 2007
Liz Claiborne CEO William L. McComb's spelled out his ambitious turnaround pl ...
- China Executes Chief Regulator Over Drug Safety
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 11, 2007
Scrambling to show that it is serious about improving the safety ...
- Hyundai Marketers Work On Chairman's Image
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 11, 2007
Hyundai Motor's marketing team is readying two key marketing efforts: a laun ...
- Microsoft Will Cut Price Of Xbox 360
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 11, 2007
In order to compete with Nintendo's top-selling Wii game console, Microsoft pla ...
- J.C. Penney Takes Daring Approach In New Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 11, 2007
J.C. Penney is pushing the envelope in a back-to-school campaign that combin ...
- Martha Stewart Homes Show Well For KB
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 11, 2007
Houses designed in part by Martha Stewart are a rare source ...
- FCC Chair Wants Innovation in New Wireless Spectrum
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 10, 2007
Federal Communications Commission Chairman Kevin Martin intends to propose rules for n ...
- Cold Stone Offers 10Gs To Feuding Celebs' Charities
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 10, 2007
Cold Stone Creamery has asked feuding celebrities like Rosie O'Donnell and Elisabe ...
- P&G Gearing Up Its Licensing Efforts
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 10, 2007
Procter & Gamble is exploring opportunities to develop such Pampers-branded products ...
- Capital One CEO Expands Company, Builds Hybrid
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 10, 2007
Capital One CEO Richard D. Fairbank--a recreational hockey player--is fond of t ...
- Sales Rise As Mitsubishi CEO Bonds With Dealers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 10, 2007
During his first two months on the job last year, Mitsubishi Nor ...
- Harry Potter Hopes For Merchandise Magic
Around the Net In Brand Marketing, Thom Forbes - Monday, July 9, 2007
A stepped-up sales blitz of Harry Potter-themed merchandise is under way ...
- Sprint Disconnects Clients Who Ask Too Many Questions
Around the Net In Brand Marketing, Thom Forbes - Monday, July 9, 2007
Sprint Nextel has terminated the contracts of about 1,000 subscribers because th ...
- Study Says CMOs Don't Impact Bottom Line
Around the Net In Brand Marketing, Thom Forbes - Monday, July 9, 2007
CMOs on top management teams don't have any effect on a company ...
- Good Profits Come In Small Packages
Around the Net In Brand Marketing, Thom Forbes - Monday, July 9, 2007
Food companies are cramming store shelves with 100-calorie packs of crackers, chip ...
- Spectators Dig Nathan's Hot Dog Contest
Around the Net In Brand Marketing, Thom Forbes - Friday, July 6, 2007
More than 35,000 people flocked to the birthplace of Nathan's Famous h ...
- Microsoft Extends Xbox 360 Warranty To Protect Reputation
Around the Net In Brand Marketing, Thom Forbes - Friday, July 6, 2007
Microsoft is extending the warranties on more than 11.6 million Xbox 3 ...
- Dubai Sheik Drives Air Growth In Country
Around the Net In Brand Marketing, Thom Forbes - Friday, July 6, 2007
Sheik Ahmed bin Saeed al-Maktoum, chairman of Emirates airline and member ...
- BraBaby Hunts Down Chinese Knockoffs
Around the Net In Brand Marketing, Thom Forbes - Friday, July 6, 2007
Robert Engel, a Chicago entrepreneur, is using the Internet to battle rampa ...
- Netflix Turns Into Hollywood Player
Around the Net In Brand Marketing, Thom Forbes - Friday, July 6, 2007
Netflix is turning to star-studded promotions and teaming with A-list actors ...
- Chrysler, Chinese Automaker Ink Deal
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 5, 2007
Chery Automobile, China's biggest automaker, signed a deal Wednesday with Chrysler Gro ...