Blogs
offer CEOs a way to communicate with investors, employees and customers, and to defend themselves when under fire. Done well, "a blog is an extremely effective way of articulating a vision," says
Debbie Weil, a corporate-blogging consultant and author of "The Corporate Blogging Book." But blogs, chat rooms and stock-message boards also pose pitfalls, particularly for executives unaccustomed to
unfiltered dialogue.
Some CEOs deliberately stay away from newsy or controversial subjects in their posts, and many companies now review executive writings before they are posted. Forty of the country's biggest 500 companies now publish corporate blogs, according to the Fortune 500 Blogging Wiki, a collaborative tracking site.
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