- Analysts: Sears Skimps On Dressing Up Stores
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 5, 2007
As the retailing industry has grown increasingly competitive, Sears Holdings--the parent ...
- Prius Owners Buy To Make a Statement
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 5, 2007
More than half of the Toyota Prius buyers surveyed by CNW Marketi ...
- Coke Mulling Bid For Snapple
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 5, 2007
As part of its aggressive push into tea-based drinks, Coca-Cola is evaluati ...
- BraBaby Entrepreneur Hunts Down Chinese Knockoffs
Around the Net In Media, Thom Forbes - Thursday, July 5, 2007
Robert Engel, a Chicago entrepreneur, is using the Internet to battle rampa ...
- Kraft To Pay $7.2 Billion For Danone Cookie Unit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 3, 2007
Kraft Foods today offered $7.2 billion for Groupe Danone SA's biscuit un ...
- 4 GM Vehicles Star In 'Transformers'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 3, 2007
The "Transformers" movie that opens today will give four General Motors vehicl ...
- Judge Won't Bar Jack In The Box Angus Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 3, 2007
A federal judge has refused to order Jack in the Box ...
- Businesses Discover Mash-Ups
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 3, 2007
Mash-ups--the formation of a new online application from two or more W ...
- Sustainability Becomes C-Level Position
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 3, 2007
Chief Sustainability Officers are swelling the C-level suite, and they are n ...
- Ballpark Franks Takes Raw Approach To Reach Teens
Around the Net In Brand Marketing, Thom Forbes - Monday, July 2, 2007
TBWAChiatDay's edgy new campaign for Ballpark Franks uses a muscular, hairy arm--reported ...
- Marketers Pin Their Hopes On 7/7 Campaigns
Around the Net In Brand Marketing, Thom Forbes - Monday, July 2, 2007
Saturday is July 7, 2007, and the opportunity to celebrate a d ...
- Newspaper Distributes Prince Album For Free In U.K.
Around the Net In Brand Marketing, Thom Forbes - Monday, July 2, 2007
Music retailers in the United Kingdom are in a tizzy over t ...
- Narragansett Beer Revives Through WOM
Around the Net In Brand Marketing, Thom Forbes - Monday, July 2, 2007
Narragansett was once the best-selling beer in New England, but it h ...
- Wieden + Kennedy Will Lead Visa's World Cup Efforts
Around the Net In Brand Marketing, Thom Forbes - Friday, June 29, 2007
Visa International has formally signed on as the sixth and final premi ...
- Microsoft Uses Gigantic Pushpins In 'My Maps' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, June 29, 2007
Microsoft has installed huge red push pins on the sides of sever ...
- Applebee's Too Caught Up In The Past
Around the Net In Brand Marketing, Thom Forbes - Friday, June 29, 2007
In a business where fashions in food, decor and general restaurant ambian ...
- Accelerade Campaign Plays Up Protein, Endurance
Around the Net In Brand Marketing, Thom Forbes - Friday, June 29, 2007
Cadbury Schweppes is supporting the launch of a liquid version of Accelera ...
- Competitors Hone Pitches To Compete With iPhone
Around the Net In Media, Thom Forbes - Friday, June 29, 2007
As the remarkable pre-sale buildup for Apple's iPhone--which runs on AT&T's network--nea ...
- Netflix, Blockbuster Settle Patent Case
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 28, 2007
At the request of both parties, San Francisco U.S. District Judge Willi ...
- Mulally: Ford May Return To Golf Sponsorships
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 28, 2007
Ford CEO Alan Mulally says that he would like the automaker ...
- Basketball Star Picked For Endorsements
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 28, 2007
Greg Oden, the 7-foot, 19-year-old basketball star who opted to turn p ...
- Kroger Markets Milk Said To Cut Cholesterol
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 28, 2007
Kroger, the nation's largest traditional grocery chain, is adding a new mi ...
- Starbucks Will Boost Environmental Film
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 28, 2007
Starbucks plans to announce today that it will promote "Arctic Tale" ...
- Judge Throws Out Google's Microsoft Petition
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 27, 2007
U.S. District Court Judge Colleen Kollar-Kotelly yesterday declined to address a petiti ...
- Geico's Heavy Spending Leads To Big Gains
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 27, 2007
Geico, the auto insurer that has increased its ad spending a whoppi ...
- Dexter Finds A Good Fit With Payless
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 27, 2007
Dexter brand shoes -- formerly found at retailers such as Kohl's a ...
- Big Box Retailers Try To Speed Customers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 27, 2007
Wal-Mart and many of its big-box brethren--from Home Depot to Best Buy--a ...
- Sprint Deletes Nextel's Name In New Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 27, 2007
Sprint Nextel is hoping to reinvent its image around a new tagline ...
- Toyota's Prius May Get A Big Brother
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 27, 2007
Toyota is planning a new dedicated hybrid-only model for launch in 200 ...
- Google Wants More Oversight For Microsoft
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 26, 2007
Google escalated its antitrust battle with Microsoft yesterday in a filing wi ...