- Judge Gives Vonage Time To Develop Work-Around
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 26, 2007
A federal judge suggested a compromise yesterday that could allow Internet pho ...
- Tyson Converts Animal, Veggie Fat Into Jet Fuel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 26, 2007
Tyson Foods and Syntroleum Corp. say they will spend $150 million ...
- Deal Will Create Beverages Named After Recording Artists
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 26, 2007
Drinks Americas Holdings is set to announce an agreement with Universal Mus ...
- Dell Unveils Colorful PCs In Herald Square
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 26, 2007
Dell is shedding its dull grays and blacks for colors like ru ...
- FDA Requires Vitamin Makers To Verify Ingredients
Around the Net In Brand Marketing, Thom Forbes - Monday, June 25, 2007
The U.S. Food and Drug Administration announced Friday that starting in la ...
- Brand It Like Beckham
Around the Net In Brand Marketing, Thom Forbes - Monday, June 25, 2007
Sponsors are counting on David Beckham to reach out beyond the socc ...
- Philips Tests Umbrella Campaigns For Sub-Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, June 25, 2007
Although the $30 billion Philips brand name is well-known in Europe, it ...
- Florsheim Scions Puts Shine On Tattered Brand
Around the Net In Brand Marketing, Thom Forbes - Monday, June 25, 2007
Five years ago, the Florsheim shoe company was in shambles and i ...
- Coke, Godiva Mull Hot Chocolate Drink
Around the Net In Brand Marketing, Thom Forbes - Monday, June 25, 2007
As part of a newly expanded partnership with Campbell Soup, Coca-Cola ...
- Eco-Marketing Takes The Stage At Cannes
Around the Net In Brand Marketing, Thom Forbes - Friday, June 22, 2007
Eco-marketing is a hot topic of discussion at the Cannes Lions Internation ...
- Target Enjoys Reputation That Eludes Wal-Mart
Around the Net In Brand Marketing, Thom Forbes - Friday, June 22, 2007
With its iconic red-and-white logo and snappy marketing, Target has managed ...
- Jack Daniel's TV Sponsorship May Violate Ad Standards
Around the Net In Brand Marketing, Thom Forbes - Friday, June 22, 2007
Consumer activist group Commercial Alert has filed a formal complaint with t ...
- MasterCard, FIFA Agree To A Draw
Around the Net In Brand Marketing, Thom Forbes - Friday, June 22, 2007
MasterCard will discontinue its sponsorship of the World Cup for 2010 a ...
- Peltz Wants Kraft To Shed Post, Maxwell House
Around the Net In Brand Marketing, Thom Forbes - Friday, June 22, 2007
Nelson Peltz, the activist investor who has quietly acquired a 3% sta ...
- Gyms Pumping Up For the Over-50 Set
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 21, 2007
About 25% of the 4,500 or so members of Shula's Athletic Cl ...
- Liz Claiborne Forms Two Brand-Centric Units
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 21, 2007
As part of his strategy to implement a brand-centered organization, Liz Claibor ...
- Gatorade's Chief Marketer Is Leaving PepsiCo
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 21, 2007
Cindy Alston, who has spent two decades building Gatorade into the country ...
- Less Food, More Customers At T.G.I. Friday's
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 21, 2007
Following the implementation of its "Right Portion, Right Price" menu four mont ...
- Nokia Creates Unit For Internet Services
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 21, 2007
Nokia yesterday carved out a new unit focused on growth opportunities arou ...
- NASCAR Counter Sues AT&T; Alleges Ambush Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 20, 2007
Just weeks after a U.S. District judge allowed AT&T to replace t ...
- Congressman Tells Marketers To Impose Ad Limits For Kids
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 20, 2007
In letters to five of Kellogg's chief competitors, Rep. Ed Markey, D-Mass ...
- Lingerie Wars Have Begun
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 20, 2007
Lingerie is the fastest-growing apparel category after handbags. Hoping to steal so ...
- Mercedes Understands American Consumer Better
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 20, 2007
During the marriage of Daimler and Chrysler, the German executives running t ...
- Calvin Klein Will Develop Retail Stores
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 20, 2007
Phillips-Van Heusen plans to open 10 full-price Calvin Klein white-label stores ...
- Teens Have Love-Hate Relationship With Brands
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 19, 2007
Teens respond to brands that reflect their lifestyle, but they are al ...
- 'Transformers' Underscores Hasbro's Transformation
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 19, 2007
Hasbro hopes the July 4 release of the DreamWorks/Paramount movie "Transformers"--based ...
- Guess Finds A Good Fit In Europe
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 19, 2007
By scaling back wholesale distribution to big department stores in the U.S ...
- Fines Eat Up 90% Of OxyContin's Initial Profit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 19, 2007
Purdue Pharma will turn over 90% of the profits it initially ma ...
- Supreme Court To Decide If Brands Can Dictate Prices
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 19, 2007
The U.S. Supreme Court is weighing a case that pits the righ ...
- College Kids Don't Play Ultimate Pluto Platter
Around the Net In Brand Marketing, Thom Forbes - Monday, June 18, 2007
The inventor of the Frisbee, Walter "Fred" Morrison, thought that Wham-O In ...