- Amazon Testing Grocery-Delivery Outside Seattle
Around the Net In Brand Marketing, Thom Forbes - Friday, August 3, 2007
Amazon.com has invited a small group of its customers in Mercer Islan ...
- Unilever Puts U.S. Laundry Business In Play
Around the Net In Brand Marketing, Thom Forbes - Friday, August 3, 2007
Throwing up a white flag on its U.S. laundry business--once a k ...
- Mattel Recalls Toys Painted In China
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 2, 2007
Mattel is recalling 967,000 toys--covering 83 products--that were covered with lead pai ...
- Gillette, The Art of Shaving Co-Brand Premium Razors
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 2, 2007
Procter & Gamble's Gillette division and retailer The Art of Shaving a ...
- Cerberus Plans Big Changes At Chrysler
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 2, 2007
Cerberus is expected to close on its acquisition of Chrysler from DaimlerChrysl ...
- Wal-Mart Succeeding In High-End Electronics Push
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 2, 2007
A push into higher-end consumer electronics is boosting Wal-Mart's sales and roili ...
- Operators Wary About Google's Cell Phone Plans
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 2, 2007
Google has invested hundreds of millions in a cell phone project--developing prototy ...
- Maserati Steering Alfa Romeo Back To The U.S.
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 1, 2007
After a 12-year absence in the United States, the $200,000-plus Alfa Rom ...
- Marketing Blitz Hits Avon's Earnings
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 1, 2007
Avon's second-quarter net income dropped 25% from a year earlier to $112 ...
- lan Pottasch, Pepsi's Creative Genius, Dies At 79
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 1, 2007
Alan M. Pottasch--whose youth-targeted "Pepsi Generation" ad theme became one of t ...
- Vera Wang, Kohl's Both Assume Some Risk
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 1, 2007
Kohl's advertising campaign for its new "Simply Vera Vera Wang" line ...
- Avandia Faces A Battle To Regain Its Reputation
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 1, 2007
Although a Food & Drug Administration advisory panel voted overwhelmingly to ke ...
- Firms Bundling Wi-Fi Ad Space For Major Marketers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 31, 2007
A new generation of ad firms is bundling ad space on numero ...
- New Prius Costs 5% Less Than Previous Model
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 31, 2007
Toyota is introducing a new "standard" version of its popular gas-electric hybr ...
- Pet Care Growth Projected To Rise 20% In 2 Years
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 31, 2007
After consumer electronics, pet care is the fastest-growing category in retail, expandi ...
- Plan For Claiborne: 'Stupid Simple' Or Simply Stupid?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 31, 2007
Since arriving at Liz Claiborne eight months ago, new CEO William ...
- Bacardi Pouring $250 Million Into Dewar's Brand
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 31, 2007
Bacardi Limited will announce today that it plans to spend more th ...
- Nike, Reebok, Donruss Bench Quarterback Vick
Around the Net In Brand Marketing, Thom Forbes - Monday, July 30, 2007
Facing protests from animal-rights groups, Nike says it is suspending its endorseme ...
- Ludlum Brand Selling Well After Author's Death
Around the Net In Brand Marketing, Thom Forbes - Monday, July 30, 2007
Robert Ludlum the brand has extended after his death in 2001. Sin ...
- Amazon's Free Shipping Drives Success
Around the Net In Brand Marketing, Thom Forbes - Monday, July 30, 2007
Amazon Prime--the $79-annual-fee, two-day shipping program that founder Jeff Bezos introduced ...
- Whirlpool Improves Packaging To Cut Down On Returns
Around the Net In Brand Marketing, Thom Forbes - Monday, July 30, 2007
To reduce returns that cost it millions, Whirlpool has begun a progr ...
- Microsoft CEO Reiterates Intention To Compete On Web
Around the Net In Brand Marketing, Thom Forbes - Friday, July 27, 2007
Microsoft CEO Steve Ballmer acknowledges he has been "hammered" by investors w ...
- Coca-Cola Battling Diet Coke Sales Slump
Around the Net In Brand Marketing, Thom Forbes - Friday, July 27, 2007
Coca-Cola has boosted its marketing to try to get sales of Di ...
- Bacardi Spot Features Consumers' Responsibility Messages
Around the Net In Brand Marketing, Thom Forbes - Friday, July 27, 2007
A new Bacardi spot featuring consumers ruminating about their "reasons" for drinki ...
- McDonald's Wants Franchisees To Open Earlier
Around the Net In Brand Marketing, Thom Forbes - Friday, July 27, 2007
The beginning of the breakfast rush--which used to fall between 6 a. ...
- Burger King Branded Potato Chips Due Out In Fall
Around the Net In Brand Marketing, Thom Forbes - Friday, July 27, 2007
Burger King has licensed its brand to Inventure Group, which will bri ...
- Wrinkle-Filler Maker Sponsors "Hottest Mom" Contest
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 26, 2007
A multimedia campaign to promote Restylane--a dermal injection that reduces the appearan ...
- GE's 'Earth Rewards' Card Funds Green Projects
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 26, 2007
General Electric is issuing an Earth Rewards Platinum MasterCard that allows custome ...
- Disney Bans Smoking In Its Movies
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 26, 2007
Walt Disney says that it will snuff out depictions of smoking ...
- Web Retailers Lure PC Shoppers To The Mall
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 26, 2007
For years, consumers were happy to buy their PCs online. But ...