- New Commercial Ratings Could Answer TV Clutter
Around the Net In Brand Marketing, Thom Forbes - Monday, April 9, 2007
Commercial ratings--which will emerge in the U.S. next month and could ...
- Denny's Goes After College Night Owls
Around the Net In Brand Marketing, Thom Forbes - Monday, April 9, 2007
Denny's is running a new promotion in two markets--Austin and Syracuse--to motiva ...
- P&G's Jim Stengel: Oral-B Arrangement Is Pilot
Around the Net In Brand Marketing, Thom Forbes - Monday, April 9, 2007
Procter & Gamble global CMO Jim Stengel says the consolidation of marketi ...
- Cadbury Puts $50 Million Behind Accelerade Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, April 9, 2007
Cadbury Schweppes is breaking a $50-million "Sweat smarter" marketing campaign at t ...
- Organic And Natural Pet Food Sales Rise
Around the Net In Brand Marketing, Thom Forbes - Friday, April 6, 2007
As pet-food brands begin crisis-management efforts following the recall of more th ...
- Wendy's Uses Frosty To Attract Young Diners
Around the Net In Brand Marketing, Thom Forbes - Friday, April 6, 2007
Struggling to connect with younger diners, Wendy's International is adding new flavo ...
- Regulatory Agencies No Match For Advertisers' Hype
Around the Net In Brand Marketing, Thom Forbes - Friday, April 6, 2007
An increasing array of products are being aggressively marketed to affluent, agi ...
- Monsanto Says Dairy Ads About Hormones Are False
Around the Net In Brand Marketing, Thom Forbes - Friday, April 6, 2007
In letters to the Federal Trade Commission and the Food and Dr ...
- American Express Kills "My Life" Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 6, 2007
American Express will break a new campaign Monday with the theme "A ...
- Scholastic Partners With Target For Summer Reading Game
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 5, 2007
Scholastic and Target Stores will launch a four-month program called Scholastic Summ ...
- Fashion World Eager For Ford's New Shop
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 5, 2007
Tom Ford--who helped to redefine fashion when he was creative director ...
- Fashion Flourishes Without Intellectual Property Restrictions
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 5, 2007
It seems there's a new story about online copyright infringement on t ...
- Advocacy Group Wants Anheuser-Busch To Yank Spykes
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 5, 2007
The Center for Science in the Public Interest charged yesterday that Anheus ...
- Bumper Year For Easter Marketers
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 5, 2007
The Easter season is the No. 3 retail season behind Christmas a ...
- Reebok's "Run Easy" Campaign Targets Nike
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 4, 2007
Reebok will unveil its new $30-million "run easy" marketing campaign today intend ...
- Anheuser-Busch Expanding To 100 Chinese Cities
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 4, 2007
A new brewery in Foshan that is expected to be completed ...
- P&G Assures Safety Of Its Pet Food Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 4, 2007
Procter & Gamble took out full-age ads in 59 newspapers yesterday th ...
- Niche Lifestyle Communities Lure Boomers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 4, 2007
Even as cities are luring people back to downtown neighborhoods with the ...
- Kroger Banking On Personal Finance Products
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 4, 2007
Kroger has quietly rolled out a series of personal finance offerings ...
- Survey Assesses The State of Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 3, 2007
To find out what's going on in the world of marketing a ...
- Xerox Targets Small Businesses With Global Imaging Purchase
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 3, 2007
Looking to tap into the small- and medium-business market, Xerox yesterday agre ...
- Cell Phone Service Targets Tween Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 3, 2007
Three dads with young children have launched a pay-as-you-go cell phone servi ...
- Pfizer Pays $34.7 Million In Off-Label Settlement
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 3, 2007
Pfizer has admitted that a company it acquired--Pharmacia--improperly promoted the human-growth hormo ...
- Is Rod Stewart Killing Live Rock 'N Roll?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 3, 2007
Heritage rock acts such as Rod Stewart, Paul McCartney and the Rolli ...
- Maytag New Repairman Will Get Out And About
Around the Net In Brand Marketing, Thom Forbes - Monday, April 2, 2007
Clay Jackson, a 6-foot-6, 33-year-old real estate salesman in Richmond, Va., wi ...
- Frank and Ed Returning To Peddle Bartles & Jaymes
Around the Net In Brand Marketing, Thom Forbes - Monday, April 2, 2007
Frank and Ed--the folksy duo who helped popularize Bartles & Jaymes Wi ...
- Clutter Is Worse Than Ever
Around the Net In Brand Marketing, Thom Forbes - Monday, April 2, 2007
Attempts to battle advertising clutter are resulting in a counterproductive result: mo ...
- Marketing Vet Heyer Checks Out Of Starwood
Around the Net In Brand Marketing, Thom Forbes - Monday, April 2, 2007
Lodging giant Starwood Hotels & Resorts Worldwide says that CEO Steve Hey ...
- GM Mulling Mini Cars For U.S. Market
Around the Net In Brand Marketing, Thom Forbes - Monday, April 2, 2007
General Motors is in the very early stages of investigating whether the ...
- Loyalty Cards Get Mixed Grades
Around the Net In Brand Marketing, Thom Forbes - Friday, March 30, 2007
Supermarket executives in the Seattle area say that loyalty cards have do ...