- AARP Expands Its Footprint In Healthcare Insurance
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 17, 2007
The 38 million-member AARP is expanding a longstanding contract with UnitedHealth Gro ...
- Cheap Cars Expected To Flood Emerging Markets
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 17, 2007
After years of making their mass-market cars more expensive, the world's automake ...
- Zero Is Putting Up Good Numbers For Coke
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 17, 2007
Coke Zero has sold more than 100 million unit cases since i ...
- Axe Adds Sexually Suggestive Phrase To Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 17, 2007
"Bom Chicka Wah Wah"--a pop culture phrase that supposedly mimics a guit ...
- Teavana Cultivates Zen Image As Tea Sales Boil
Around the Net In Brand Marketing, Thom Forbes - Monday, April 16, 2007
Atlanta-based Teavana--a chain of "tea emporiums" housed in upscale shopping malls--is poppi ...
- ConAgra Needs To Reassure Consumers On Peter Pan
Around the Net In Brand Marketing, Thom Forbes - Monday, April 16, 2007
ConAgra is eager to win back consumers after the salmonella outbreak th ...
- Steve Case Launches Health Care Web Site
Around the Net In Brand Marketing, Thom Forbes - Monday, April 16, 2007
America Online founder Stephen M. Case is launching RevolutionHealth.com for consumers th ...
- Future Is Cloudy For CMOs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 16, 2007
The credibility of CMOs is increasingly challenged by the position's vague definiti ...
- Pepsi Brewing A Special Dew For "Halo 3"
Around the Net In Brand Marketing, Thom Forbes - Monday, April 16, 2007
Pepsi is readying a red-hued, citrus-cherry-flavored, limited-edition Mountain Dew. It will car ...
- Imus Revisited: Why He's Gone
Around the Net In Brand Marketing, Thom Forbes - Friday, April 13, 2007
Radio talk jock Don Imus was caught in the cross hairs ...
- Robots Get Their Feet Wet
Around the Net In Brand Marketing, Thom Forbes - Friday, April 13, 2007
Military robot maker iRobot--which also makes robots that clean consumer's carpets a ...
- iPhone Development Slows Release Of Apple's New OS
Around the Net In Brand Marketing, Thom Forbes - Friday, April 13, 2007
Apple is delaying the release of its new computer operating system--code-named Leopard--unt ...
- Study: Luxury Marketers Need "Econographic" Data
Around the Net In Brand Marketing, Thom Forbes - Friday, April 13, 2007
Demographic, geographic, behavioral and attitudinal data aren't enough to understand high-end consumer ...
- FTC Says Entertainment Marketers Need Better Regulation
Around the Net In Brand Marketing, Thom Forbes - Friday, April 13, 2007
The Federal Trade Commission says that the entertainment industry may be undermini ...
- Kraft Losing Share But Plans Boost Analysts' Confidence
Around the Net In Brand Marketing, Thom Forbes - Friday, April 13, 2007
Kraft has placated shareholders recently with a boost in per-share earnings, b ...
- Drew Barrymore Becomes A CoverGirl
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 12, 2007
Drew Barrymore is joining former idols, such as Cheryl Tiegs and Christ ...
- Boomers Worry About Money, But Spend Freely
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 12, 2007
Baby boomers have an average of $315 per month in disposable incom ...
- Advertisers Defect, MSNBC Axes Imus
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 12, 2007
A half-dozen big-spending marketers--including General Motors, American Express and Sprint Nextel--withdrew the ...
- SkyMall Mailing Slimmed-Down Catalog To Homes
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 12, 2007
SkyMall--the co-op catalog that leaves airline passengers drooling over exotic gadgets li ...
- Nestlé Adds Gerber To Its Cupboard
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 12, 2007
After a long courtship, Nestlé is buying baby-food giant Gerber for mo ...
- Tweens Keep Getting Older Younger
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 11, 2007
The emotional and psychological distance between childhood and the teen years ...
- Splenda Defends Its "Like Sugar" Claim In Federal Court
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 11, 2007
Attorneys for Merisant Co., which makes Equal and NutraSweet, told jurors ...
- Loblaw Back To Basics In Battling Wal-Mart
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 11, 2007
Loblaw Companies--Canada's largest grocery chain and once one of North America's mo ...
- Medifast Takes Its Message Direct To Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 11, 2007
Medifast--which sells low-calorie meal replacements such as soups, shakes, oatmeal and grano ...
- Lance Armstrong Will Peddle FRS Antioxident Drink
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 11, 2007
Sun Nutrition--a small Santa Barbara, Calif., maker of beverage and wellness products-- ...
- Pfizer's Extended Celebrex Commercial Draws Fire
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 10, 2007
Consumer group Public Citizen has asked the Food and Drug Administration ...
- Show Sponsors Popular Again
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 10, 2007
Sponsors owning and producing their own shows--an idea dating to the beginni ...
- Marketing Problems Loom For Chrysler
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 10, 2007
The new owner of Chrysler will have to market its way o ...
- Benetton Gets Boost From Rapid Turnover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 10, 2007
Replenishing its racks with new clothes as often as once a we ...
- Heyer's Departure At Starwood Traced To Anonymous Charges
Around the Net In Brand Marketing, Thom Forbes - Monday, April 9, 2007
After investigating an anonymous letter it received two months ago, the boa ...