- Coca-Cola Eyes Another Super Bowl Appearance
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 12, 2007
Returning to the Super Bowl after an eight-year hiatus, Coca-Cola is mulli ...
- Ford's Farley Prepares New Messaging
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 12, 2007
Jim Farley believes his most important task as Ford's group vice preside ...
- Fantasy Fishing League Lures Wal-Mart
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 12, 2007
Irwin Jacobs, a Minneapolis-based financier who owns boat maker Genmar Holdings a ...
- Chief Customer Experience Officers Gaining A Toehold
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 12, 2007
As customers have become more outspoken about what they buy and wh ...
- 7-Eleven To Sell Weight Watchers Cakes, Muffins
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 12, 2007
Partnering with Dawn Foods, Weight Watchers has cut a deal to se ...
- Auction Begins For Swedish Distiller Vin & Sprit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 11, 2007
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- Supermodel Sues Burnett Over Cadillac Shoot
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 11, 2007
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- Leto Resigns as Mervyns Chief Executive
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 11, 2007
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- Shift To Cell Phones Slow
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 11, 2007
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- Sony's Stringer Promises Innovation
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 11, 2007
After a sweeping restructuring drive, Sony pinning its future hopes on n ...
- GM To Unveil Small Concept Hummer
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 11, 2007
General Motors Hummer brand will unveil a small concept vehicle at t ...
- New GM Studio Designs Electric Cars
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 11, 2007
General Motors has opened a new studio in a former management-training cent ...
- The Best--And Wackiest--Line Extensions Of The Year
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 11, 2007
The Precious Moments coffin--a macabre final resting place based on the teary-ey ...
- H-P Emphasizes Pages Printed, Not Market Share
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 11, 2007
Hewlett-Packard is repositioning itself as not just the maker of printers f ...
- Crash Course From Yum's 'Accidental CEO'
Around the Net In Brand Marketing, Thom Forbes - Monday, December 10, 2007
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- Eddie Bauer To Rescue Eddie Bauer
Around the Net In Brand Marketing, Thom Forbes - Monday, December 10, 2007
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- CompUSA Is Sold; Will Close All Stores
Around the Net In Brand Marketing, Thom Forbes - Monday, December 10, 2007
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- TiVo Success Due To Creative Thinking
Around the Net In Brand Marketing, Thom Forbes - Monday, December 10, 2007
Several promising developments for TiVo--which accounts for about 4 million of t ...
- CMOs Aspire For Higher Rungs Of The Ladder
Around the Net In Brand Marketing, Thom Forbes - Monday, December 10, 2007
Chief Marketing Officers are more prepared than ever to move up t ...
- Marketers Set Their Sites On Global Clients
Around the Net In Brand Marketing, Thom Forbes - Monday, December 10, 2007
Marketers seeking to expand their companies' global reach long have focused ...
- Hottest Web Category: Packaged Goods
Around the Net In Brand Marketing, Thom Forbes - Monday, December 10, 2007
Staid old supermarket staples--once scoffed at as laggards in digital media--have gro ...
- Nokia Looks To Regain Foothold In U.S. Market
Around the Net In Brand Marketing, Thom Forbes - Monday, December 10, 2007
Although it is the largest handset maker in the world--with 39% ...
- Global Challenges Await Kent At Coke
Around the Net In Brand Marketing, Thom Forbes - Friday, December 7, 2007
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- IMAX, AMC Sign Projection-Screen Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, December 7, 2007
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- iPhones Popular In Business
Around the Net In Brand Marketing, Thom Forbes - Friday, December 7, 2007
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- JetBlue Will Test Free In-Flight E-Mailing and IMing
Around the Net In Brand Marketing, Thom Forbes - Friday, December 7, 2007
BetaBlue, a JetBlue airliner equipped to provide free in-flight email and instant-messagi ...
- Coke Becomes Virtual Island
Around the Net In Brand Marketing, Thom Forbes - Friday, December 7, 2007
Coke is introducing its online island within a larger virtual world si ...
- Toyota Expects Robotics To Become A Key Business
Around the Net In Brand Marketing, Thom Forbes - Friday, December 7, 2007
Toyota president Katsuaki Watanabe says robotics--a natural extension of the automaker's u ...
- Shortage Of Wii Reflects Nintendo's Caution
Around the Net In Brand Marketing, Thom Forbes - Friday, December 7, 2007
A year after its debut, Nintendo's popular videogame console Wii remains ...
- Regional GM Dealers Pick Their Shops
Around the Net In Brand Marketing, Thom Forbes - Friday, December 7, 2007
Regional General Motors dealer ad groups will once again pick their o ...