- Muhtar Kent Reaffirms Coke's Strategy As He Becomes CEO
Around the Net In Brand Marketing, Thom Forbes - Monday, June 30, 2008
When Muhtar Kent -- the 55-year-old protégé of Coke chairman and C ...
- Newfangled Milk Jug Leaves Consumers Crying Over Spills
Around the Net In Brand Marketing, Thom Forbes - Monday, June 30, 2008
A new milk jug adopted by both Wal-Mart and Costco has ...
- FCC Considering Revision Of Product Placement Guidelines
Around the Net In Brand Marketing, Thom Forbes - Monday, June 30, 2008
While weaving products into programs is a technique as old as ...
- Wal-Mart's Logo Getting A Makeover
Around the Net In Brand Marketing, Thom Forbes - Monday, June 30, 2008
Wal-Mart will begin replacing logos on the front of its U.S. stor ...
- Rhapsody Music Store Will Challenge Apple's ITunes
Around the Net In Brand Marketing, Thom Forbes - Monday, June 30, 2008
A new online music store from Rhapsody America -- a joint ventu ...
- Unilever CMO Simon Clift Speaks His Mind
Around the Net In Brand Marketing, Thom Forbes - Monday, June 30, 2008
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- Word of Mouth Looking For A Measurement Standard
Around the Net In Brand Marketing, Thom Forbes - Monday, June 30, 2008
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- Music Artists' Streetwear Lines Struggle As CD Sales Slide
Around the Net In Brand Marketing, Thom Forbes - Friday, June 27, 2008
With record sales plummeting and hip-hop's popularity on the wane, many mus ...
- Much-Hyped Steve & Barry's Seeks Turnaround
Around the Net In Brand Marketing, Thom Forbes - Friday, June 27, 2008
Even as Steve & Barry's was inking high-profile licensing deals and attracti ...
- Why InBev Thinks It Can Make Budweiser A Global Success
Around the Net In Brand Marketing, Thom Forbes - Friday, June 27, 2008
InBev Thursday began a hostile bid for Anheuser-Busch, saying that it h ...
- Iacocca Gets A Hero's Welcome Back At Chrysler Rally
Around the Net In Brand Marketing, Thom Forbes - Friday, June 27, 2008
Lee Iacocca -- largely credited for saving Chrysler from financial ruin ...
- Book Excerpt: Ritz-Carlton Redefines The Gold Standard
Around the Net In Brand Marketing, Thom Forbes - Friday, June 27, 2008
Ritz-Carlton has elevated the luxury experience to a true art form, accordi ...
- Cruise Lines Fight Economic Fears With Aggressive Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, June 27, 2008
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- Some Analysts Worry About Nike's Marketing Spend
Around the Net In Brand Marketing, Thom Forbes - Friday, June 27, 2008
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- Wal-Mart Will Emphasize Service At Marketside Stores
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
For the first time, Wal-Mart is publicly revealing details about its newe ...
- P&G's Lafley To Candidates: Don't Be So Gloomy
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
A.G. Lafley, chairman and CEO of Procter & Gamble, is concerned ...
- Anheuser Expected To Nix InBev, May Sell Theme Parks
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
In readying an argument that InBev's NV's unsolicited $46.35 billion offer ...
- Ralphs Cuts Prices, Clips Coupons Saving, Retools Loyalty Cards
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
As part of a strategy to grab market share from rivals th ...
- MasterCard Paying $1.8 Billion To AmEx In Antitrust Settlement
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
MasterCard on Wednesday agreed to pay $1.8 billion to American Express ...
- Wise Teams Up With Red Sox, Mets
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
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- Alfa Romeo, Fiat May Return To The United States
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
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- Sony To Start Movie Service For PS3
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
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- Ford Will Now Market F-150 To Core Truck Buyer
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 25, 2008
Ford plans to focus most of its marketing efforts for the all-n ...
- Hilton Plans 300 New Hotels In Asia
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 25, 2008
Hilton Hotels -- with nine brands ranging from the opulent Waldorf-Astoria Collecti ...
- Rivals May Regret Challenge To Tyson Antibiotic Claim
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 25, 2008
Tyson scored a coup when it became the first marketer to recei ...
- Heinz Mayonnaise Ad Yanked In Britain Over Men Kissing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 25, 2008
A British television advertisement for Heinz Deli Mayo that aired last we ...
- With Symbian, Nokia Will Compete For The Mass Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 25, 2008
When Nokia announced Tuesday that it plans to fully acquire Symbian, t ...
- Chrysler Will Offer Wireless Internet Access In 2009 Models
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 25, 2008
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- T-Mobile To Extend Home Plan In U.S.
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 25, 2008
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- Smithfield Foods Plans European Merger
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 25, 2008
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