- Four-Year Sales Skid Accelerates For Soda Pop
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
U.S. soft-drink volume fell 3% in 2008, the steepest drop on reco ...
- Jollying The Downtrodden Masses Through Bleak Times
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
Products that make folks smile are flying off the assembly line, Bru ...
- Detroit Left Wondering About Marketing Under Obama Plan
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
Labor costs and union concessions are the most pressing financial issues ...
- Carnival Uses Digital Aquariums As Bait For Passersby
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
Carnival Cruise Lines is placing interactive digital "aquariums" into empty store windo ...
- Judge Tosses Cuba's Trademark Suit Over Havana Club Name
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
A federal judge dismissed a Cuban lawsuit Monday over the termination ...
- P&G Chairman Blasts Obama Tax Proposal
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
A.G. Lafley says a provision in President Obama's budget proposal regarding inco ...
- Parts Dealer Sues Ford Over Trademark Slogan
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
Frank's Auto Supply, of Uniontown, Pa., says it has been using t ...
- USAA, Apple Have Highest Net Promoter Score
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
USAA insurance and Apple are the brands that consumers recommend the mos ...
- Sara Lee Reviewing Offers For Household Products Division
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
Sara Lee says it's "reviewing strategic options" for its household and bo ...
- Wal-Mart Celebrates The Decade Of SpongeBob
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
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- Trade Shows: Where Brands Make A Stand
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
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- AT&T's Pretend Family Gets Tougher On Watching Phone Costs
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
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- Peugeot Citroen Dumps CEO Christian Streiff
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
Citing "exceptional difficulties" in the car industry, Peugeot fired CEO Christian Strei ...
- Analysts Applaud Sara Lee's Makeover
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
For the past four years, Sara Lee has been busy transforming itse ...
- Mars Rolling Out Fling With Plenty Of Double Entendres
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
Mars is preparing to launch Fling, its first new candy brand sin ...
- Harrah's Leveraging Employees As A Marketing Medium
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
Harrah's is launching an "Everybody Plays a Part" initiative that uses i ...
- Skype's IPhone Software Will Compete With Wireless Carriers
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
EBay's Skype unit will release a version of its Internet-based phone softwa ...
- U.S. Shreds Auto Plans; Waggoner Out At GM
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
President Barack Obama is giving General Motors 60 days to develop ...
- NAD Whacks Cablevision On Speed Claim
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
...
- Wall Street Surges As Consumer Brands Strengthen
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Better-than-expected earnings from big consumer brand Best Buy, ConAgra and Dr Pepp ...
- Gallup Says Consumer's Outlook Improving; Spending Rises
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
The percentage of respondents to The Gallup Poll who say the econo ...
- Tesla's Model S Could Be Out in 2011 For Less Than 50 Grand
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Tesla has unveiled its Model S salon, which is intended to prop ...
- Freda To Lead Estée Lauder; Promises Makeover
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Fabrizio Freda, who joined Estée Lauder a year ago as president, wi ...
- Snapple Riffs On 'Stuff' In Relaunch Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Kenneth Hein writes that Snapple's new campaign, which riffs on the wo ...
- Microsoft's New Message: PCs Are Cheaper Than Macs
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Microsoft has finally jumped on the value-messaging bandwagon, Rupal Parekh reports, ...
- Peachy News For Economy, Corporate Responsibility
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
Whoa. What happened while we took a hard-earned slumber from the tsunam ...
- KFC Fixes Potholes In Exchange For Stamp On Roadways
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
Continuing on the corporate-do-good, theme, Emily Bryson York reports that KFC ...
- Disney Ties Ticket Sales To Planting A Tree In The Rain Forest
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
Walt Disney, meanwhile, is offering to plant a tree in the Brazili ...
- G2, Zyrtec Top New Product Sales in '08
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
PepsiCo's G2 and over-the-counter allergy relief medication Zyrtec topped the list ...
- New Tagline For Post Cereal: 'That Takes Grape Nuts'
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
Post Foods is launching a cheeky ad campaign for Grape Nuts th ...