- Price War Erupts In Bottled-Water Land
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
A price war has broken out in the bottled water market ...
- Buzz-Building Pop-Ups Prove Popular In Down Real Estate Market
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
You've been reading about buzz-generating pop-up stores for a few years no ...
- Kellogg Embraces New Media For Tried-And-True Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
Jose-Alberto Duenas, Kellogg's marketing vp of ready-to-eat cereals, talks with Elaine Wo ...
- Men's Underwear Sales As A Leading Economic Indicator
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
Can there be any clearer indication of the summer news doldrums th ...
- Veteran Ad Exec Says 'Mad Men' Really Were About Sex, Booze
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
If you weren't there and want to know more, read Bruce Horovit ...
- Campbell's Chunky Line Swaps Football Helmets for Hard Hats
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
Starting next week, the brand will be advertised as a reward f ...
- Ralph Lauren May Open Up To 15 China Stores Yearly
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
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- L'Oréal CEO Bravely Beefs Up Marketing Spend, Expands Target
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
Nivea reported yesterday that its profit dropped 14% in the first ha ...
- Sony Hopes New Campaign Draws Serious Serial Attention
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
Sony is hoping that ads that break this weekend for its PlayStati ...
- Dell Does Better Than Analysts Predicted
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
Dell inadvertently released its earnings report 10 minutes before the closing be ...
- More Shoppers Veer Toward Convenience
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
The monthly "The Checkout" report, research from marketing firms The Integer Gro ...
- FTC Banning Many Types Of Robo-Calls, But Not Pols
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
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- Appliance Makers Want National Standards In Clunkers Program
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
A $300 million federal program aiming to create a buying-frenzy for energy-efficie ...
- Clunkers Tally Shows Toyota Sold Most; More Buyer Regret Than Usual
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
The Cash for Clunkers program resulted in a total of 690,114 n ...
- Chrysler Challenged By Perception Of Its Electric Cars
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
Chrysler needs to change the perception that it is behind in t ...
- Survey Indicates Green Marketing Needs To Be Sliced And Diced
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
A new study finds that 59% of green consumers say economic consideratio ...
- Sneaker Marketers Go Hyper Local
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
Nick Ferdo was among more than 100 people waiting in line f ...
- Nivea For Men Develops Online 'Groom Room'
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
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- Levi's Names Jaime Szulc Its First Global CMO
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
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- Tennis Players, Marketers Fashion Competition At U.S. Open
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
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- Luxury Cars Becoming A Little Less Luxurious
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
Automakers reacting to a 21% drop in luxury car sales last ye ...
- A-B InBev Taking Budweiser To Every Corner Of The Globe
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
DDB has been tapped by A-B InBev to lead an ambitious effo ...
- Motel 6 Offering Free Lodging To Three Touring Rock Bands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
In an effort to appear hip to younger customers (and attract the ...
- Toys R Us Giving 20% Discounts For Trade-Ins Of Baby Gear
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
In an effort to help rid homes of unsafe items, all Babi ...
- Las Vegas Asserting Itself As Home For Furniture
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
Michael Cannell writes that a bit of industry intrigue lies behind ...
- Beer Makers Plan More Price Boosts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
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- GM To Remove The GM Logo From All Vehicles
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
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- Nielsen, IRI Ink Consumer Data Pact
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
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- Jobs Reportedly Focusing On The Minutiae Of Tablet Launch
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 25, 2009
Steve Jobs is micromanaging the advertising and marketing strategy for the rumor ...
- CMO Pivotal To Developing Customer-Centric Organizations
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 25, 2009
Yesterday we read about Paul Polman's push to make Unilever a customer-focus ...