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Veteran Ad Exec Says 'Mad Men' Really Were About Sex, Booze

If you weren't there and want to know more, read Bruce Horovitz' interview with survivor Jerry Della Femina, still irrepressible but evidently recovered.

Did he drink at lunch? You bet. "One time, while pitching the Geritol account, my brain was so fried that I asked for far more money than I should have," Della Femina recalls. "I realized my mistake and told them -- but they were still ready to give it to me."

But "nobody drinks or screws around like that anymore," Della Femina sort of laments. He blames it on the numbers-crunchers who started taking over the business in the mid-Eighties. Don't we all.

Read the whole story at USA Today »

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