- Peugeot Citroen Dumps CEO Christian Streiff
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
Citing "exceptional difficulties" in the car industry, Peugeot fired CEO Christian Strei ...
- Analysts Applaud Sara Lee's Makeover
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
For the past four years, Sara Lee has been busy transforming itse ...
- Mars Rolling Out Fling With Plenty Of Double Entendres
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
Mars is preparing to launch Fling, its first new candy brand sin ...
- Harrah's Leveraging Employees As A Marketing Medium
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
Harrah's is launching an "Everybody Plays a Part" initiative that uses i ...
- Skype's IPhone Software Will Compete With Wireless Carriers
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
EBay's Skype unit will release a version of its Internet-based phone softwa ...
- U.S. Shreds Auto Plans; Waggoner Out At GM
Around the Net In Brand Marketing, Thom Forbes - Monday, March 30, 2009
President Barack Obama is giving General Motors 60 days to develop ...
- NAD Whacks Cablevision On Speed Claim
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
...
- Wall Street Surges As Consumer Brands Strengthen
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Better-than-expected earnings from big consumer brand Best Buy, ConAgra and Dr Pepp ...
- Gallup Says Consumer's Outlook Improving; Spending Rises
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
The percentage of respondents to The Gallup Poll who say the econo ...
- Tesla's Model S Could Be Out in 2011 For Less Than 50 Grand
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Tesla has unveiled its Model S salon, which is intended to prop ...
- Freda To Lead Estée Lauder; Promises Makeover
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Fabrizio Freda, who joined Estée Lauder a year ago as president, wi ...
- Snapple Riffs On 'Stuff' In Relaunch Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Kenneth Hein writes that Snapple's new campaign, which riffs on the wo ...
- Microsoft's New Message: PCs Are Cheaper Than Macs
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Microsoft has finally jumped on the value-messaging bandwagon, Rupal Parekh reports, ...
- Peachy News For Economy, Corporate Responsibility
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
Whoa. What happened while we took a hard-earned slumber from the tsunam ...
- KFC Fixes Potholes In Exchange For Stamp On Roadways
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
Continuing on the corporate-do-good, theme, Emily Bryson York reports that KFC ...
- Disney Ties Ticket Sales To Planting A Tree In The Rain Forest
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
Walt Disney, meanwhile, is offering to plant a tree in the Brazili ...
- G2, Zyrtec Top New Product Sales in '08
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
PepsiCo's G2 and over-the-counter allergy relief medication Zyrtec topped the list ...
- New Tagline For Post Cereal: 'That Takes Grape Nuts'
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
Post Foods is launching a cheeky ad campaign for Grape Nuts th ...
- Nestle Invests $15.6 Million In Sweet Leaf Tea
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
Clayton Christopher founded the company 11 years ago with $10,000 and h ...
- EU Court: Inbev Has No Exclusive Rights To Bud Trademark
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
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- Honda Launches Price War In Hybrid Vehicles
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
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- Online Age Quiz Is A Window For Drug Makers
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
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- The Book You've Been 'But Waiting' For
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 25, 2009
Remy Stern is one of those guys who not only gets mesmeriz ...
- Dell Introducing Enterprise Products With Eye Toward Design
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 25, 2009
Dell is launching a new generation of enterprise products today that represen ...
- Starbucks Rolling Out New Ice Cream
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 25, 2009
I'm happy to see that Andrea James, a regular byline in the ...
- McDonald's Leaving Initial McCafe Promos Up to Franchisees
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 25, 2009
Looking to boost traffic for their spanking new McCafes, regional McDonald's cooperativ ...
- And Now, Some Trends From The Frontlines Of The New Frugality
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 25, 2009
A&P -- whose supermarket brands include Pathmark, Super Fresh, Waldbaum's, Best Cellar ...
- Pepsi To Pare Plastic For Bottled Water
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 25, 2009
The new half-liter (16.9-oz.) bottle for Aquafina weighs about 20% less th ...
- TiVo Makes Deal With Blockbuster
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 25, 2009
TiVo customers will soon be able to download movies from Blockbuster ...
- Tata Will Meet Demand For $2,000 Car Through Lottery
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 24, 2009
Executives at Tata Motors are expecting millions of orders for the n ...