- With Sales Up 28% In U.S., BMW Mini Offering New Models
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 24, 2009
Jean Halliday reports that BMW's Mini is launching its second-generation convertible global ...
- Developers Admire Palm Pre's WebOS
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 24, 2009
Palm has been winning over a lot of skeptical software developers late ...
- MIT's AgeLab Designs For Lifestyles Of The Future
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 24, 2009
Joseph Coughlin created MIT's AgeLab nearly 10 years ago to help business ...
- McDonald's Testing Big Mac Tortilla Snack Wrap
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 24, 2009
McDonald's is testing the Snack Wrap Mac -- half a beef patt ...
- Airfare War Not So Bad For Airlines
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 24, 2009
Airlines are slashing fares to compete with low-budget carriers like Southwest b ...
- A Rising Market For Condoms?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 24, 2009
New campaigns for Trojan and LifeStyles "try to add some life ...
- Apple Shines In 2009 Brandjunkie Awards
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
Apple was voted the "most inspiring" brand by the 4,310 readers w ...
- Powerade Pegs Gatorade As Less 'Complete'
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
Coke's Powerade is undertaking a bold and innovative print and outdoor effo ...
- Polar Opposites: Management And Marketing, Say The Rieses
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
Left-brained managers, logical and analytical, are ill equipped for marketing, which ten ...
- Starbucks Faces Existential Crisis In Downturn
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
I had a "duh!' moment reading this story. "A major problem f ...
- Despite Praise, Alcoholism Drug Meets Resistance
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
Despite a litany of similar testimonials about its effectiveness, a drug call ...
- Skype Targets Businesses To Ring Up New Revenue
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
Skype plans to announce a version of its Internet-calling software today th ...
- P&G's Lafley Sees CEOs As Links To Outside World
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
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- AIG Brand, Once Golden, Is Now A Liability
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
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- Drug Industry Advocates Join Chorus To Split FDA
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
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- Cisco Buying Flip Camcorder Marketer For $590 Million
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
In its continuing effort to expand into consumer products and appear ...
- Miller Lite Reprising Traditional Pitch: 'Tastes Great'
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
A new $100 million Miller Lite campaign aimed at grabbing market sha ...
- Rivals Quickly Respond To Southwest's Fare Reductions
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
Southwest Airlines yesterday slashed fares across its network for travel up ...
- Q&A: Clorox Promotes 'Stylish Disinfecting'
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
An Elaine Wong Q&A with Lisa Partnoy, marketing manager for Clorox Disinfecti ...
- How Does Sigg Get Away With Charging $25 For A Water Bottle?
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
First, know your customer. There's the "Whole Foods Woman," who lives ...
- Perry Ellis Taking 'Steps To Survive'
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
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- New Tampax Campaign Uses Candor And Humor
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
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- Canon Fodder
Marketing Daily, Thom Forbes - Friday, March 20, 2009
The real question is why Canon didn't use this as an chan ...
- CEO Schultz Fights Starbucks' 'Poster Child for Excess' Image
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
Noting that half of his chain's beverages cost less than $3 a ...
- NAD: Excedrin's Claim Of 15-Minute Headache Relief Is Hooey
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
The National Advertising Division says that Extra-Strength Excedrin's claim about headache reli ...
- China's Coke Decision Threatens to Chill Investment
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
China's rejection of Coca-Cola's $2.4 billion bid for China Huiyuan Juice Gro ...
- GM Working On More-Affordable Volts; Says Saturn's Still Here
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
General Motors has not yet said how much first-generation models of i ...
- Kellogg CEO Mackay Wants Overhaul Of Food Safety Regs
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
Kellogg CEO David Mackay will tell Congress today that the U.S. fo ...
- Crocs Auditor Questions Whether Plastic Shoe Maker Can Survive
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
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- Brit Fast Fooders Ringing Up Sales With 2-for-1 Promotions
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
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