- J.C. Penney Upgrading Web Site After Three Flat Years
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
J.C. Penney is adding mobile and interactive features to its e-commerce sit ...
- CMOs: Make A Connection Between Brand Promise And Purpose
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
"Strong brands are clear about what they represent," writes Allen Adamson, managi ...
- FedEx Won't Be Going To The Orange Bowl
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
After 21 years of possession, FedEx has decided to punt on t ...
- Bank Of America Documents Its History In 'Story Of Us' Spots
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
Bank of America is airing two-minute commercials trumpeting its influence during t ...
- Proactiv Launches An Image Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
If you've ever had a teen with a burgeoning pimple, you kn ...
- Recovering Economy Fuels April Auto Sales; G.M. Is No. 1
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
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- Could American, US Airways Deal Follow United-Continental?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
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- P&G's Dawn Dish Detergent To Help Fight Oil Spill
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
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- United, Continental Merge To Form Largest Airline
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
It was years in the making, and left a jilted a suit ...
- J&J's Recall Has Parents Rethinking The Value Of Brand Names
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Following Johnson & Johnson's voluntary recall of popular medicines such as Tyleno ...
- ANA: Few Agencies Compensated Based On The Value They Add
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Surprisingly, few marketers have followed the lead of Coca-Cola and Procter &am ...
- K-C's Huggies Brand Providing Grants To Momtrepreneurs
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Although female-run businesses grew two times faster than businesses as a whol ...
- Ford Touting Mustang's Fuel Efficiency To Younger Target
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Ford's marketing campaign for 2011 Mustangs will target younger buyers and wom ...
- Dairy Queen's Blizzard Mobile Tour Storms Buffet's Omaha
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
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- Sony Has High Hopes For Dash Internet Device
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
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- Kraft, Coke Move To Vending Machines Resembling Large IPhones
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
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- Taylor Swift Signs P&G Deal For CoverGirl Luxury Line Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
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- Starbucks Brewing A Major Push Onto Grocery Shelves
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
Starbucks' Via instant coffee will hit the shelves in tens of thousan ...
- Holiday Inn Launching Global $100 Million 'Stay You' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
It seems like forever ago since Holiday Inn announced a general spruce- ...
- Don't Change Now, But Those Distressed Jeans Give You Away
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
Long before The New Frugality began to grab us by the sho ...
- PepsiCo Veteran Dave Burwick Will Lead Weight Watchers Unit
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
Dave Burwick, who rose through the marketing ranks at PepsiCo and le ...
- Nike Wants To Take The World Cup Shirt Off Adidas' Back
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
Although Adidas has been an official supplier and licensee of the FI ...
- Leslie Buck, Designer Of Iconic Coffee Cup, Dies At 87
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
The refugee from Nazi Europe was a retired paper cup executive. T ...
- Apple's Jobs Goes Public With Critique Of Adobe Flash
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
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- Sales, Marketing Chief Ken Frazier Named President Of Merck
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
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- Richard Gerstein, Sears Marketing Chief, Resigns
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
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- HP Buying Struggling Palm For $1.2 Billion; Cites Its OS
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
Hewlett-Packard is buying mobile-phone maker Palm, which has been in a protract ...
- Gates Invests In Company With Software That Develops Drugs
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
Bill Gates has invested $10 million in Schrodinger LLC, a 140-person compa ...
- IHOP Offers Cheesecake Pancake With Bacon, Eggs, Hash Browns
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
IHOP has introduced "five-layer pancake stackers" -- a limited-time concoction that includ ...
- P&G Turns On Ad Spigot To Intro Products, Bring Back Consumers
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
Proctor & Gamble, which trimmed U.S. ad spending by more than 1 ...