- Information Resources Inc. Now Known As SymphonyIRI Group
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 24, 2010
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- United States Postal Service Takes ARF's Grand Ogilvy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 24, 2010
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- JetBlue Loves New York So Much, It May Proclaim It On Planes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
Like many a New Yorker born and raised in Forest Hills, Queen ...
- Indra Nooyi Says Pepsi Beverages Will Learn From Its Mistakes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
Admitting to analysts that last year was not a good one f ...
- Can Cruise Industry Raise Prices And Retain Record Bookings?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
The "floating malls" also known as cruise ships are seeing an impressi ...
- Hotels Paying Better Attention To Online Critiques
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
Hotel managers have a new task added to their long list ...
- Reversed Engineered Polaroid Film Will Sell At A Premium
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
Reports of the death of Polaroid instant film were not premature, b ...
- David Roman, Ex-HP, Apple Exec, Named Lenovo CMO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
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- Perrigo To Buy Private Baby-Food Maker For $808 Million Reuters
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
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- P&G Turns To Services In A Brand-Saturated Age
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Jack Neff takes a look at the whole range of Procter &am ...
- Wal-Mart Has Plans To Reverse Same-Store Sales Slump
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Wal-Mart may have gone a bit overboard in the implementation of i ...
- Toyota Risks Hurting Brand With Aggressive Incentives
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Traffic and sales are way up at Toyota dealerships, thanks to aggressi ...
- Old-Fashioned Ballyhoo Is Still Alive and Well
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Cluck-U, a fried-chicken chain popular with the college crowd around Hoboken, N.J ...
- Apple, Beware: The More You Hype, The Harder You Fail
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Just in time for the unleashing of the Apple iPad upon ...
- An Enemy Of Raccoons But A Friend Of Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Charles McGrath writes an appreciation of the granddaddy of viral merchandising campaig ...
- PepsiCo Develops 'Designer Salt' To Chip Away at Sodium Intake
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
The powdery salt crystals are shaped and sized in a way th ...
- M&M's Top List As America's Most Loved Spokescreatures
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
Those leggy, if somewhat anonymous, creatures who have populated M&M advertising sin ...
- Joel Ewanick Exits Hyundai; Will Steer Nissan Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
Joel Ewanick, the vp of marketing for Hyundai Motor America who w ...
- Domino's Pizza Looking To Overseas Markets To Fuel Growth
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
Columnist Tom Walsh finds it telling that J. Patrick Doyle, the n ...
- Wal-Mart's 'Dragon' Marketing May Be The Way Of The Future
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
The DreamWorks animation studio and Wal-Mart have forged an unprecedented merchandising partnersh ...
- Opinion: Take Back Our Brands From The Nerds And Quants
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
No one argues with the need for consumer research, writes consultant T ...
- New FDA Rules Tighten Tobacco Advertising And Sales To Youth
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
New rules that take effect on June 22 severely restrict the w ...
- Universal Lowers CD Prices To Boost Sales
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
With compact disc sales continuing to plummet -- they are down almo ...
- Vindi Banga Out As Unilever's President Of Global Foods
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
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- Fess Parker, Who Set Off Crockett Coonskin Cap Craze, Dies
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
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- A Long, Exclusive Chat With Procter & Gamble CEO Bob McDonald
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
Procter & Gamble CEO Bob McDonald has a simple goal: Increase t ...
- Five Key Drivers Of Global Marketing Effectiveness
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
To be successful in the global marketplace, companies must build marketing organizatio ...
- McDonald's Bets Pricing Drinks At $1 Will Heat Up Summer Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
McDonald's executives and Coca-Cola executives are trying to convince franchisees that selli ...
- Consumer Trends: Old Is Young And Young Is Old
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
Here's one we can say we didn't see coming: According to Willi ...
- Rolex's Swiss Watch Hegemony Threatened by 'Trendier' Omega
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
Swatch Group's Omega watch line grabbed market share from Rolex in t ...