- Streaming Ad Exposures Drive Attention, Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, June 11, 2025
A new study says advertising on free streaming/FAST platforms can result ...
- Premion Pushes 'Scaled' Live Local Sports Ads
Television News Daily, Wayne Friedman - Wednesday, June 11, 2025
"Until now, it just wasn't possible to scale live sports advertising programmatical ...
- Amazon Ads' Heroic 'Acts Of Kindness' Soars With 'Superman'
Television News Daily, Wayne Friedman - Wednesday, June 11, 2025
Messaging and activations will span Amazon platforms, including Prime Video advertising f ...
- Disney Isn't Into Comcast, WBD's Cable Nets
TV Watch, Wayne Friedman - Wednesday, June 11, 2025
Despite massive cord-cutting, Iger says Disney has enough subscribers to generate "significa ...
- Dividing WBD In Two? Not Entirely, Analyst Says
Television News Daily, Wayne Friedman - Tuesday, June 10, 2025
The proposed live, linear cable TV networks group WBD Global Networks wi ...
- WBD Slicing Away Cable Nets An Easier Split Than Comcast? Something Else?
TV Watch, Wayne Friedman - Tuesday, June 10, 2025
On the surface, and plainly, WBD keeps the good stuff - a ...
- WBD To Spin Off Cable Networks
Television News Daily, Wayne Friedman - Monday, June 9, 2025
The remaining WBD company will consist of Warner Bros. Television, Warner Bro ...
- ESPN Teases 'Prophecy' Streamer Campaign That Looks Back In Time, Mulls Future
TV Watch, Wayne Friedman - Monday, June 9, 2025
The campaign focuses on ESPN's beginnings, with the first "SportsCenter" broadcast, whi ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%
Television News Daily, Wayne Friedman - Friday, June 6, 2025
Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- Is Cord-Cutting Hurting Everyone? Not Exactly
TV Watch, Wayne Friedman - Friday, June 6, 2025
Fox Corp. posted an eye-opening 5% gain in the most recent fir ...
- Fox Names Vohra CMO, EVP-Ad Sales
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
Vohra will oversee development and execution of ad-sales marketing efforts across F ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This Season
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
The number of brand deals has leveled off, but spending per de ...
- Big Syndie TV Game Shows Seek Wider Audience: On Streaming Platforms
TV Watch, Wayne Friedman - Thursday, June 5, 2025
Sony Pictures Television, producer of the biggest original syndicated game shows ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, Poppi
Advanced TV Insider, Wayne Friedman - Wednesday, June 4, 2025
EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- Clarification: New Streaming-Linear Viewer Comparisons: Data Not From A Nielsen-Released Report
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
In the
column “New Streaming-Linear Viewer Comparisons: Do Brands Like Wh ...
- NBA Playoffs So Far: Up 3% To 4.5M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
Total estimated national TV ad revenues for the NBA playoffs are near ...
- Layoffs, Revamped Film/TV Marketing - As Business Concerns Mount Over AI
TV Watch, Wayne Friedman - Wednesday, June 4, 2025
Layoffs come amid heightened business concerns over AI. What does this ha ...
- Mattel Starts New Film, TV Studio For Brands
Television News Daily, Wayne Friedman - Tuesday, June 3, 2025
Mattel will combine its existing film and television units to produce a ...
- New Streaming-Linear Viewer Comparisons: Do Brands Like What They See?
TV Watch, Wayne Friedman - Tuesday, June 3, 2025
Netflix, not surprisingly, was a strong factor. It had 10 of t ...
- Young Adult Viewers: More Streaming Apps, Higher Churn
Television News Daily, Wayne Friedman - Monday, June 2, 2025
Streaming viewers ages 18-34 are 58% more likely to "churn" (drop servic ...
- Speciale To Depart TelevisaUnivision, Natividad Named New Sales Chief
Television News Daily, Wayne Friedman - Monday, June 2, 2025
Tim Natividad, who had been U.S. head of enterprise sales at TikTo ...
- Streaming Transparency: Prime Boosts Access, Issues Remain
TV Watch, Wayne Friedman - Monday, June 2, 2025
Amazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- 'Trust' In News: TWC, BBC, PBS, Forbes, ESPN Have It
Television News Daily, Wayne Friedman - Friday, May 30, 2025
The Weather Channel has a +49 "trust" score, followed by the BB ...
- YouTube Claims Big-Screen Dominance, Which Platform Is Next?
TV Watch, Wayne Friedman - Friday, May 30, 2025
Up and comers? TikTok and Spotify could be next. Tools for stro ...
- Unique Streaming Titles Rising, Up 5% In Q2
Advanced TV Insider, Wayne Friedman - Thursday, May 29, 2025
Top premium streaming platform Netflix added a massive 18.2% more new individu ...
- FuboTV Offers Pause Ads For Programmatic, Biddable Platforms
Television News Daily, Wayne Friedman - Thursday, May 29, 2025
Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...
- Netflix's Latest 'Tudum' Fan Event: Think More GOAT - Or Leo The Lion
TV Watch, Wayne Friedman - Thursday, May 29, 2025
Since 2021, one of Netflix's main marketing pushes is with its 'Tudu ...
- YouTube Dominates CTV With 28% Share Of Streaming Minutes
Television News Daily, Wayne Friedman - Wednesday, May 28, 2025
YouTube (including YouTube TV) had 340 billion streaming minutes in April a ...
- Sports TV, Streaming Rights Fees Headed... South? It's Possible
TV Watch, Wayne Friedman - Wednesday, May 28, 2025
Under financial stress, legacy TV-network focused media companies could see consolidation th ...
- Record-Setting Holiday Weekend For 'Lilo & Stitch,' 'Mission: Impossible'
MediaDailyNews, Wayne Friedman - Monday, May 26, 2025
Estimated TV spend for "Mission: Impossible" was $25.7 million (5,730 airings, 3 ...
