• by Wayne Friedman , Staff Writer, 6 hours ago

Global streaming platforms will spend $14.2 billion on sports rights in 2026 -- with Amazon Prime Video taking over the top spot with a 27% share, according to Ampere Analysis.

The Amazon streaming platform is estimated to spend $3.8 billion in 2026, taking over the top spot from DAZN, which had the title for years.

Amazon recently made an 11-year NBA deal at $1.8 billion per year.

Amazon Prime Video also has the NFL long-term "Thursday Night Football” package. Internationally, it has the UEFA Champions League in a number of major European markets.

DAZN -- now at a 22% share --is in some 200 countries with major sports focused around global soccer (football) and combat sports -- (boxing, mixed martial arts). It also has rights to motor sports, and in 2025 made a $1bn deal for the FIFA Men’s Club World Cup.

Recently, there are reports DAZN has been interested in buying U.S. regional sports networks group the Main Street Sports Group (formerly Diamond Sports/Bally Sports), giving it local broadcasting rights to many MLB, NBA, and NHL teams.

At the same time, DAZN has been losing some rights. This includes Paramount+ getting UEFA Champions League rights in Germany.

The next-biggest streamers for sports after Prime Video and DAZN in terms of share are YouTube TV (14%), Paramount+ (8%), and Netflix (5%).