- NBCU Creates SMB Ad Role, Hires Roku's Shepard To Lead It
Television News Daily, Wayne Friedman - Tuesday, December 10, 2024
Shepard will lead efforts working with major East Coast independent media agenci ...
- College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 Weeks
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
Since August 24, a total of $1.2 billion in national TV ...
- Prescription TV: Big Screen Pharma And RFK Jr.
TV Watch, Wayne Friedman - Wednesday, December 11, 2024
RFK Jr. has vowed to purge the U.S. Food and Drug Administratio ...
- November Total TV Viewing Rose 5% - A 9-Month High
Television News Daily, Wayne Friedman - Tuesday, December 10, 2024
Streaming platforms grew not only in share versus that of broadcast a ...
- WBD-Comcast TV Deal: What About TV Network Un-Carriage?
TV Watch, Wayne Friedman - Tuesday, December 10, 2024
Comcast will distribute WBD's Max and Discovery+ platforms. One analyst says T ...
- Amazon Prime Video, Netflix, Peacock, Disney+ See Highest Q3 Streamer Growth
Television News Daily, Wayne Friedman - Monday, December 9, 2024
For the 11 top premium streamers, 2024 revenue estimates for AVOD platfor ...
- A+E's Top Ad Exec Peter Olsen To Retire, Toby Byrne Takes New Post
Television News Daily, Wayne Friedman - Monday, December 9, 2024
A+E Networks' longtime head of advertising Peter Olsen is retiring and wi ...
- Roku Cites CTV's Promised Future: 20,000 New Advertisers
TV Watch, Wayne Friedman - Monday, December 9, 2024
Madison and Wall analyst Brian Wieser estimates that if the 20,000 large ...
- Top Broadcast/Cable TV Networks' Ad Revenues Down 13% For 3-Month Period Ending Dec. 5
Television News Daily, Wayne Friedman - Friday, December 6, 2024
NBC, CBS and Fox are posting the strongest results at $1.41 billio ...
- New Legacy Media Fitness Workout: Going To The Core
TV Watch, Wayne Friedman - Friday, December 6, 2024
AT&T has now fully divested from its media business deals - somethi ...
- Theatrical TV Ad Spend Down 24%, Box Office Down 7%
Television News Daily, Wayne Friedman - Thursday, December 5, 2024
Theatrical movies' national TV spend and media value is down 24% ...
- New 'Alternative' Viewers' Data In TV Ads: Do Consumers Care?
TV Watch, Wayne Friedman - Thursday, December 5, 2024
Increasing the non-traditional "alternative" measure results for TV/streaming shows comes as ...
- Women's Sports Sees 200% Media Investment Gain: Horizon
Advanced TV Insider, Wayne Friedman - Wednesday, December 4, 2024
Overall U.S. TV viewership of women's sports is up 81% over t ...
- Disney+ Places ESPN 'Tile' On Streaming Home Page - Joins Hulu Addition
Television News Daily, Wayne Friedman - Wednesday, December 4, 2024
Over the next 90 days, subscribers to the Disney+ bundle can acce ...
- TV Ads, Tariffs, Payment Plans: Disengagement Or Pricey Buys?
TV Watch, Wayne Friedman - Wednesday, December 4, 2024
Future TV advertisers under the Trump administration will need to have so ...
- Cable TV Consolidation Will Come - But Not Next Year: Analyst
Television News Daily, Wayne Friedman - Tuesday, December 3, 2024
MoffettNathanson Research estimates revenue from Warner Bros. Discovery's live, linear cable ...
- Is Streaming TV Operating System Consolidation Coming?
TV Watch, Wayne Friedman - Tuesday, December 3, 2024
Could major sell-side and buy-side streaming operating-system players merge? What would th ...
- Where's The Legacy TV Networks/Pay Subscriber 'Floor'?
TV Watch, Wayne Friedman - Monday, December 2, 2024
The current level of around 72.6 million subscribers (55.3 million traditional cabl ...
- At $221M, 'Moana 2' Draws Strongest Thanksgiving Opening Ever
MediaDailyNews, Wayne Friedman - Sunday, December 1, 2024
In its national TV marketing, Disney placed significant advertising with an overa ...
- Post-Election Results: Fox Widens Lead
Television News Daily, Wayne Friedman - Friday, November 29, 2024
Sixteen days later, Fox News is averaging 3.2 million prime-time, post-election viewer ...
- Netflix's Sarandos: Streamers Should Be More Transparent With Viewing Data
TV Watch, Wayne Friedman - Friday, November 29, 2024
Is there a "number" out there that talent, agents and press c ...
- Legacy TV Media Slips, But Maintains High Q3 Consumer 'Demand' Measures
Advanced TV Insider, Wayne Friedman - Wednesday, November 27, 2024
Netflix began producing original TV shows and movies in 2011. It n ...
- AI Trained From 139,000 TV/Movie Scripts - Who Gets Credited? Do Brands Buy In?
TV Watch, Wayne Friedman - Wednesday, November 27, 2024
That level of deep data in terms of writing, voicing, story ar ...
- Premium Streamers Slow Fall National TV Ad Spend By 30%
Television News Daily, Wayne Friedman - Tuesday, November 26, 2024
National TV marketing for streamers is down 29% to $149.2 million ...
- NBCU, Walmart Make Thanksgiving 'Shoppable'
Television News Daily, Wayne Friedman - Tuesday, November 26, 2024
Brands can benefit from Walmart Connect - the retail media network ...
- With Ever Higher TV Viewership, NFL Looks To Tackle More Dollars
TV Watch, Wayne Friedman - Tuesday, November 26, 2024
One clue would be to analyze those more intense NFL consumers. Da ...
- Fox Corp. Jumps 16% In October Distributor Gauge, Roku Rises 12%
Television News Daily, Wayne Friedman - Monday, November 25, 2024
High viewing of NFL content - and Major League Baseball post-season acti ...
- DirecTV Leaves Dish Network Deal: Tougher Work Ahead
TV Watch, Wayne Friedman - Monday, November 25, 2024
Dish bondholders did not agree to exchange their debt for new de ...
- 'Glicked' Opens Strong, Is No 'Barbenheimer'
MediaDailyNews, Wayne Friedman - Sunday, November 24, 2024
"Wicked" broke a number of records, becoming the biggest domestic Broadway-to-Hollywood fi ...
- NFL Thanksgiving Ad Price Soars 16% To $1.45M Per :30
Television News Daily, Wayne Friedman - Friday, November 22, 2024
Guideline says pricing for Thanksgiving weekend games is up 11% to $576,0 ...
