- Trade Desk's 'Ventura': Puzzle - Or Path - For CTV Ad Marketplace?
TV Watch, Wayne Friedman - Friday, November 22, 2024
Extending the Trade Desk's efforts to the sell-side - with the creati ...
- Trade Desk Starts 'Ventura' Streaming TV Operation System
Television News Daily, Wayne Friedman - Wednesday, November 20, 2024
Ventura will partner with TV set manufacturers and streaming TV platforms ...
- 2025 Local TV Ad Forecast: -20% To $21B
Television News Daily, Wayne Friedman - Thursday, November 21, 2024
For all of 2024, all local TV station owners' media platforms a ...
- Tyson/Paul Fight Headache: Will Netflix NFL Games Duck The Buffering Punch?
TV Watch, Wayne Friedman - Thursday, November 21, 2024
"This unprecedented scale created many technical challenges," says Netflix's CTO Elizabeth Ston ...
- Nearly 170 New Advertisers On TV In First-Half 2024: VAB
Advanced TV Insider, Wayne Friedman - Wednesday, November 20, 2024
Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% ( ...
- Tyson/Paul Draws 108M, Touted As 'Most Streamed Sporting Event Ever'
Television News Daily, Wayne Friedman - Tuesday, November 19, 2024
Netflix says the Tyson/Paul fight pulled 65 million concurrent global household strea ...
- Apple Mulls TV Sets For Its Digital Garden: Take A Bite!
TV Watch, Wayne Friedman - Wednesday, November 20, 2024
Apple should consider getting into the TV set business to help bui ...
- More NFL, New Dramas Boost Linear TV Share In October
Television News Daily, Wayne Friedman - Tuesday, November 19, 2024
Broadcast TV had its best result in October since January of th ...
- Comcast Spinning Off NBCU Cable Nets
Television News Daily, Wayne Friedman - Wednesday, November 20, 2024
Comcast will spin off all its entertainment cable TV channels and ne ...
- WBD Settles With NBA: But Is It Enough For Advertisers?
TV Watch, Wayne Friedman - Tuesday, November 19, 2024
WBD will get international games, expanded video clips rights, and other N ...
- 'Gladiator II' Global Mass Media 'Roadblock' Looks To Reach 300M Viewers
Television News Daily, Wayne Friedman - Monday, November 18, 2024
Paramount says the ad activation across broadcast, cable, digital, and audio platfor ...
- Breaking Fake News: Media Under Trump?
TV Watch, Wayne Friedman - Monday, November 18, 2024
Under the Trump administration, legacy TV-network-based media companies may face a compl ...
- 'Red One' Is No. 1, 'Wicked' Has Big TV Ad Plan
MediaDailyNews, Wayne Friedman - Monday, November 18, 2024
Amazon also spent an estimated in theatrical marketing - about $19.4 milli ...
- New Prime-Time Medical Show's 'Healthy' Viewing: Call A Doctor?
TV Watch, Wayne Friedman - Friday, November 15, 2024
The true measure of health for a prime-time series continues to ...
- Paramount Demanding A 50% Nielsen Price Reduction: Sources
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Nielsen said: "Contrary to what Paramount has shared, we are not seeki ...
- National TV Spending Rises 1% To $3.1B In September, NFL Soars
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Ad spend for NFL programming witnessed a 32% year-over-year gain in t ...
- Disney Posts Higher-Than-Expected D2C Quarter Profits, Stock Climbs
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Disney+ also overdelivered on subscribers, adding 4.4 million (up 4%) to n ...
- Will Skydance Transform Paramount, CBS Into A 'Modern' Media Company?
TV Watch, Wayne Friedman - Thursday, November 14, 2024
In 2022, Jeff Shell, then CEO of NBCU, considered giving back t ...
- Streaming Consumers' Satisfaction Still High Despite Fewer Originals
Advanced TV Insider, Wayne Friedman - Wednesday, November 13, 2024
Nearly 80% of streaming subscribers/respondents say "their TV time spent watching ...
- Amazon To Shut Down FAST Platform Freevee
Television News Daily, Wayne Friedman - Wednesday, November 13, 2024
Amazon will fold Freevee TV and movie content into Prime Video a ...
- TV/Video 'Authenticity': Selling Politicians With Long-Form Babble
TV Watch, Wayne Friedman - Wednesday, November 13, 2024
Trump went on a total of 14 podcasts - 16 hours ...
- Netflix Ad Option Has 'Positive Momentum' Two Years In
Television News Daily, Wayne Friedman - Tuesday, November 12, 2024
Netflix says its global ad-supported platform in 12 countries has reached ...
- Are Mega Media Mergers Ready To Explode... Or Plod Along?
TV Watch, Wayne Friedman - Tuesday, November 12, 2024
What will really change the fortunes of legacy TV media companies th ...
- Paramount: Q3 Streaming Ads Up 18%, $49M Profit
Television News Daily, Wayne Friedman - Monday, November 11, 2024
Streaming advertising had more impressions and higher CPMs [cost per thousand viewer ...
- Political Ad Local TV For Q3 And Beyond: Big Gains Or Something Else?
TV Watch, Wayne Friedman - Monday, November 11, 2024
Nexstar Media Group, the biggest owner of U.S. local TV stations, soar ...
- Trade Desk Q3 CTV Ad Revenue Rises 36%
Television News Daily, Wayne Friedman - Friday, November 8, 2024
Advertising deal-making for CTV and video platforms via The Trade Desk continu ...
- Presidential TV Political Ads Just Took A Major Hit - What Now?
TV Watch, Wayne Friedman - Friday, November 8, 2024
The Harris campaign and associated Democratic groups spent a record $1.2 billi ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues Remain
Advanced TV Insider, Wayne Friedman - Wednesday, November 6, 2024
In a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- Election Night TV Viewing Down 25% To 42.3M
Television News Daily, Wayne Friedman - Thursday, November 7, 2024
Fox News Channel led all networks, averaging 10.3 million viewers in pri ...
- WBD More Than Doubles D2C Profitability In Q3, Stock Soars
Television News Daily, Wayne Friedman - Thursday, November 7, 2024
WBD's D2C revenue was up 8% to $2.6 billion and the busine ...
