Dialing in perfect theatrical holiday season
sentiment, Walt Disney’s “Zootopia 2” blasted to a record-setting $156 million domestic opening to total $556.4 million globally over the five-day Thanksgiving weekend, according to
Comscore.
“Zootopia” posted the strongest result ever for an animated film and the fourth-highest ever for any Hollywood-produced movie.
Not to be outdone, the second week of another big musical fantasy-holiday hit, Universal’s “Wicked: For Good,” took in another $62.8 million domestically -- now at
$270.4 million after nearly two weeks and $393.3 million globally.
This version of “Zootopia” doubled the amount for the original in 2016 ($75.1
million). That movie went on to be another billion-dollar global take for Disney -- at $1.03 billion.
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In good early holiday news, domestic (U.S./Canada) theatrical
box-office revenue is slightly up -- 1.2% to $7.57 billion versus 2024 year-to-date (November 30). But results are still down 7.1% from 2023 ($8.2 billion).
National TV
advertising spend for theatrical movies is down slightly -- 4% season-to-date to $818.9 million. Airings are up 14% to 206,710, with impressions adding 11% to 115.1 billion, according to estimates
from EDO Ad EnGage.