- Digital Video, Trad TV Play The Scarcity Game
TV Watch, Wayne Friedman - Monday, March 27, 2017
Concerns overall about digital media -- including fraud and viewability -- we ...
- OTT Vs. Traditional Pay TV: Digital No Longer A Supplement
TV Watch, Wayne Friedman - Friday, March 24, 2017
OTT is looking to "replace" traditional pay TV services: cable, satellite ...
- Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant
Television News Daily, Wayne Friedman - Wednesday, March 22, 2017
The latest Deloitte "Digital Democracy Survey" says 80% will skip digital TV/vid ...
- Study: TV Consumption Steady Or Growing
Television News Daily, Wayne Friedman - Wednesday, March 22, 2017
U.S. viewers are watching the same amount or more TV content th ...
- TV Political Media Buying: Networks Can Be A Better Bet
Television News Daily, Wayne Friedman - Wednesday, March 22, 2017
TV stations remain a dominant media-planning component for various political campaigns. The ...
- March Madness Viewership Up, Question Of Paying Players A Nonstarter
TV Watch, Wayne Friedman - Thursday, March 23, 2017
NCAA's men's basketball tournament had its best opening-weekend numbers in 24 yea ...
- TV Political Media Buying: Networks Can Be A Better Bet
Show Daily, Wayne Friedman - Wednesday, March 22, 2017
Increasingly TV networks can be a more attractive buy for political candidat ...
- OTT Viewing Climbs, Traditional TV Usage Drops
Television News Daily, Wayne Friedman - Tuesday, March 21, 2017
Total TV usage was down 4.2% on a total day basis f ...
- Programmers Weary Of Programmatic Deals For Premium Video
Television News Daily, Wayne Friedman - Tuesday, March 21, 2017
Digital pure-play platforms for video grew 27% in the fourth quarter ...
- Amazon Lets Viewers Pick TV Shows
TV Watch, Wayne Friedman - Wednesday, March 22, 2017
Amazon sent an email around asking customers to decide on TV pilo ...
- Powerful TV Targeting Tools... for Power Tools
Show Daily, Wayne Friedman - Tuesday, March 21, 2017
Positec Tool -- an older skewing power tools and lawn care equipme ...
- New Metrics Pay Extra 'Attention' To TV Viewers' Screen Time
Television News Daily, Wayne Friedman - Monday, March 20, 2017
TVision Insights says its ranking is based on the sum of secon ...
- Comcast Names Watson CEO
Television News Daily, Wayne Friedman - Monday, March 20, 2017
Veteran Comcast Cable industry executive Dave Watson has been named president a ...
- Hulu's TV Ad Impressions: Not About Individual Shows, But Total Audiences
Television News Daily, Wayne Friedman - Monday, March 20, 2017
How much of marketers' media plan is going to specific shows ...
- Correction: TV Sports Viewing
Television News Daily, Wayne Friedman - Tuesday, March 21, 2017
Correction: In the "TV Sports Viewing Dips, But Basketball Climbs" (March 1 ...
- If President Trump Likes Disruption, He Should Try a New Career: Reporter
TV Watch, Wayne Friedman - Tuesday, March 21, 2017
President Trump, if you listening, I have three words for you: Don ...
- Hulu's TV ad impressions: Not about individual shows, but total audiences
Show Daily, Wayne Friedman - Monday, March 20, 2017
How much of your media plan is going to specific shows ...
- Addressable TV: Slow-Growing, But Better Targeted
Show Daily, Wayne Friedman - Monday, March 20, 2017
TV addressable advertising deals are still growing, but challenges remain -- especial ...
- Video On Demand Gains 25% With Older Viewers
Television News Daily, Wayne Friedman - Friday, March 17, 2017
For older viewers -- 35-49 -- research shows there was a 3 ...
- TV Sports Viewing Dips, But Basketball Climbs
Television News Daily, Wayne Friedman - Friday, March 17, 2017
During 2016, ESPN accounted for 32% of total viewing. NBCUniversal generated 2 ...
- Maddow's 'Tax Scoop' Delivered Higher Ratings For Marketers
TV Watch, Wayne Friedman - Monday, March 20, 2017
Despite the praise -- and some ridicule -- of MSNBC's Rachel Maddow ...
- February's Prime-Time C3 Ratings Drop 10%
Television News Daily, Wayne Friedman - Thursday, March 16, 2017
The prime-time viewership decline in broadcast was down 11% to 8.8 millio ...
- OpenAP Offers New Targeting, But Few Revenue Benefits For TV Nets
Television News Daily, Wayne Friedman - Thursday, March 16, 2017
OpenAP -- which is backed by Fox, Viacom and Turner -- inten ...
- What Is PBS' Future In A World Of Cord Cutting, Budget Cuts?
TV Watch, Wayne Friedman - Friday, March 17, 2017
TV consumers are still deciding how much media they should pay f ...
- Broadcast Nets Most Popular In 'A la Carte' Pay Packages
Television News Daily, Wayne Friedman - Wednesday, March 15, 2017
A TiVo study reports that respondents tout ABC (65.8%), CBS (63.5%), Discove ...
- Fox, Turner, Viacom Form 'Advanced Audience' Consortium
Television News Daily, Wayne Friedman - Wednesday, March 15, 2017
OpenAP will be a single platform for agencies and advertisers to integra ...
- TV Station Cos. Big Deals Mean Bigger Business Arrangements
TV Watch, Wayne Friedman - Thursday, March 16, 2017
TV stations group have a big wish -- to be a bigg ...
- Mid-Roll TV Ads Have 97% Completion Rate
Television News Daily, Wayne Friedman - Tuesday, March 14, 2017
Mid-roll ads, which appear inside TV content, now have a 97% completi ...
- Total U.S. MVPD Revs Up, OTT Rising Faster
Television News Daily, Wayne Friedman - Tuesday, March 14, 2017
Looking at new digital pay TV businesses, the BMO Capital Markets stu ...
- Lower Viacom TV Ratings? Think Bigger
TV Watch, Wayne Friedman - Wednesday, March 15, 2017
If you are wondering where Viacom is going as a company, y ...