- Nielsen Launches National Out-Of-Home Reporting Service
Television News Daily, Wayne Friedman - Monday, April 10, 2017
The service will combine Nielsen Portable People Meter (PPM) technology to measu ...
- Native Advertising And Fake News: Is There An Association?
TV Watch, Wayne Friedman - Tuesday, April 11, 2017
Ever wonder about the level of skepticism when more savvy customers contin ...
- OpenAP Seals TV Deals With Accenture, comScore And Nielsen
Television News Daily, Wayne Friedman - Friday, April 7, 2017
OpenAP -- a consortium of three major TV/media companies -- has reveal ...
- Last 2 Months Of TV Season, NBC Still Tops In Key Viewing
Television News Daily, Wayne Friedman - Friday, April 7, 2017
CBS surged with March Madness, but for the season, NBC is sti ...
- 'O'Reilly Factor' Should Not Get Complacent - Remember Glenn Beck
TV Watch, Wayne Friedman - Monday, April 10, 2017
There are always TV marketers that love a big TV rating ...
- TV Group ATSG Issues Guidelines For Ad, Data Targeting
Television News Daily, Wayne Friedman - Thursday, April 6, 2017
A consortium of eight network TV programmers calling itself the Advanced Targ ...
- New Digital TV Services Continue To Spend More On TV Advertising
Television News Daily, Wayne Friedman - Thursday, April 6, 2017
From January through April 5 of 2017, Hulu has spent $38.3 milli ...
- Is YouTube Cancelling Low-Viewed Videos? Almost
TV Watch, Wayne Friedman - Friday, April 7, 2017
Google's YouTube wants to crack down on fake news -- believing so ...
- Departing 'O'Reilly Factor' Advertisers Now In Other Fox Shows
Television News Daily, Wayne Friedman - Wednesday, April 5, 2017
Although nearly two dozen concerned TV advertisers have now left Fox Ne ...
- NBC To Air TV Commercials For Its Upfront Ad Business
Television News Daily, Wayne Friedman - Wednesday, April 5, 2017
NBCUniversal is launching a TV-business upfront campaign through its own networks ...
- Amazon Joins the Race To Acquire Big TV Programs
TV Watch, Wayne Friedman - Thursday, April 6, 2017
As Twitter did a year ago, Amazon will run Thursday night gam ...
- Media/Marketing Deals Slow In Q1
MediaDailyNews, Wayne Friedman - Tuesday, April 4, 2017
Big deal-makers in the first quarter of this year included WPP Grou ...
- 3 Big Auto Brands Pull Ads From 'O'Reilly Factor'
Television News Daily, Wayne Friedman - Tuesday, April 4, 2017
Automotive advertising is the biggest category for the show -- some $ ...
- Upfront 2017: Where Is Your Data Coming From?
TV Watch, Wayne Friedman - Wednesday, April 5, 2017
For marketers, highly valuable data-driven marketing information is coming in big wav ...
- Correction: comScore Total Home Panel
MediaDailyNews, Wayne Friedman - Monday, April 3, 2017
Concerning the story "comScore Uses Home Panel To Measure Connected Devices," (Med ...
- Media Consumption Of 2016 Political News: Strong Gains, Cable TV Soars
Television News Daily, Wayne Friedman - Monday, April 3, 2017
Nielsen says there was an 18% gain in news media consumption ...
- GroupM Execs Start One2One, Addressable TV Company
Television News Daily, Wayne Friedman - Monday, April 3, 2017
The new company will provide a turnkey addressable video solution for bran ...
- Apple Hopes For Not-So-Skinny TV Bundle
TV Watch, Wayne Friedman - Tuesday, April 4, 2017
Reports suggest Apple is looking to reinvent that bundle -- kind ...
- More Creative Executions Needed To Boost Ad Quality
MediaDailyNews, Wayne Friedman - Monday, April 3, 2017
Advertising execs say more ads per screen -- and diverse ads ...
- Verizon To Debut Digital Live Linear TV Network Package
Television News Daily, Wayne Friedman - Friday, March 31, 2017
Verizon has been lining up deals with TV network groups in ...
- Media Companies Good To Stock Market, Local TV Gains
Television News Daily, Wayne Friedman - Friday, March 31, 2017
Since the Presidential election last November, despite some recent leveling off ...
- Does Fake News Taint Adjacent Advertising?
TV Watch, Wayne Friedman - Monday, April 3, 2017
Media consumers can be a suspicious lot. Then again, they can ...
- Music Industry Posts Strong $7.7B Rev Gain
MediaDailyNews, Wayne Friedman - Thursday, March 30, 2017
The U.S. music industry grew by strong double-digit percentages last year ...
- NCAA's March Madness Scores Uptick In National Ad Revs
Television News Daily, Wayne Friedman - Thursday, March 30, 2017
So far, March Madness has pulled in $748.6 million for CBS, TB ...
- Premium Big-Priced Theatrical Movies On Small Screens Won't Work
TV Watch, Wayne Friedman - Friday, March 31, 2017
At its annual Cinema-Con trade show, movie-studio executives mulled the idea ...
- News, How-To Shows Score Best In Trust
Television News Daily, Wayne Friedman - Wednesday, March 29, 2017
The GfK MRI study examined trust of networks and their commercials, findi ...
- TV News Viewing Soars, Cable Rises
Television News Daily, Wayne Friedman - Wednesday, March 29, 2017
Viewing is up 28% year-to-date for CNN, Fox News Channel and MSNB ...
- 2018 Winter Olympics To Change Ad Guarantee Metric
Television News Daily, Wayne Friedman - Wednesday, March 29, 2017
NBCUniversal will no longer offer Olympic TV marketers guarantees based on ...
- Millennials Want Better On Demand, Not OTT
TV Watch, Wayne Friedman - Thursday, March 30, 2017
Many millennials believe subscription video on demand services offer the same ...
- Many Cable TV Networks Continue To Lose Subscribers
Television News Daily, Wayne Friedman - Tuesday, March 28, 2017
Discovery had three of its networks sinking in a big way: Destinati ...