- 3 Big Auto Brands Pull Ads From 'O'Reilly Factor'
Television News Daily, Wayne Friedman - Tuesday, April 4, 2017
Automotive advertising is the biggest category for the show -- some $ ...
- Upfront 2017: Where Is Your Data Coming From?
TV Watch, Wayne Friedman - Wednesday, April 5, 2017
For marketers, highly valuable data-driven marketing information is coming in big wav ...
- Correction: comScore Total Home Panel
MediaDailyNews, Wayne Friedman - Monday, April 3, 2017
Concerning the story "comScore Uses Home Panel To Measure Connected Devices," (Med ...
- Media Consumption Of 2016 Political News: Strong Gains, Cable TV Soars
Television News Daily, Wayne Friedman - Monday, April 3, 2017
Nielsen says there was an 18% gain in news media consumption ...
- GroupM Execs Start One2One, Addressable TV Company
Television News Daily, Wayne Friedman - Monday, April 3, 2017
The new company will provide a turnkey addressable video solution for bran ...
- Apple Hopes For Not-So-Skinny TV Bundle
TV Watch, Wayne Friedman - Tuesday, April 4, 2017
Reports suggest Apple is looking to reinvent that bundle -- kind ...
- More Creative Executions Needed To Boost Ad Quality
MediaDailyNews, Wayne Friedman - Monday, April 3, 2017
Advertising execs say more ads per screen -- and diverse ads ...
- Verizon To Debut Digital Live Linear TV Network Package
Television News Daily, Wayne Friedman - Friday, March 31, 2017
Verizon has been lining up deals with TV network groups in ...
- Media Companies Good To Stock Market, Local TV Gains
Television News Daily, Wayne Friedman - Friday, March 31, 2017
Since the Presidential election last November, despite some recent leveling off ...
- Does Fake News Taint Adjacent Advertising?
TV Watch, Wayne Friedman - Monday, April 3, 2017
Media consumers can be a suspicious lot. Then again, they can ...
- Music Industry Posts Strong $7.7B Rev Gain
MediaDailyNews, Wayne Friedman - Thursday, March 30, 2017
The U.S. music industry grew by strong double-digit percentages last year ...
- NCAA's March Madness Scores Uptick In National Ad Revs
Television News Daily, Wayne Friedman - Thursday, March 30, 2017
So far, March Madness has pulled in $748.6 million for CBS, TB ...
- Premium Big-Priced Theatrical Movies On Small Screens Won't Work
TV Watch, Wayne Friedman - Friday, March 31, 2017
At its annual Cinema-Con trade show, movie-studio executives mulled the idea ...
- News, How-To Shows Score Best In Trust
Television News Daily, Wayne Friedman - Wednesday, March 29, 2017
The GfK MRI study examined trust of networks and their commercials, findi ...
- TV News Viewing Soars, Cable Rises
Television News Daily, Wayne Friedman - Wednesday, March 29, 2017
Viewing is up 28% year-to-date for CNN, Fox News Channel and MSNB ...
- 2018 Winter Olympics To Change Ad Guarantee Metric
Television News Daily, Wayne Friedman - Wednesday, March 29, 2017
NBCUniversal will no longer offer Olympic TV marketers guarantees based on ...
- Millennials Want Better On Demand, Not OTT
TV Watch, Wayne Friedman - Thursday, March 30, 2017
Many millennials believe subscription video on demand services offer the same ...
- Many Cable TV Networks Continue To Lose Subscribers
Television News Daily, Wayne Friedman - Tuesday, March 28, 2017
Discovery had three of its networks sinking in a big way: Destinati ...
- Fox's CMO Angela Courtin Departs
Television News Daily, Wayne Friedman - Tuesday, March 28, 2017
Courtin joined the network in mid-2015 as EVP/CMO, responsible for the netwo ...
- TV Marketers' YouTube Quandary: Impossibly Instant Media Buys
TV Watch, Wayne Friedman - Wednesday, March 29, 2017
Google needs to act even more like TV as it approaches t ...
- February Ad Revs Slow, Digital And News Up
MediaDailyNews, Wayne Friedman - Monday, March 27, 2017
The entire media market was flat versus February a year ago. Overa ...
- U.S. Pay TV Subscribers To Drop 5% By 2022
Television News Daily, Wayne Friedman - Monday, March 27, 2017
Research says North America pay TV revenues -- subscriptions and PPV ...
- Hello, I Love You. Won't You Tell Me Your Media Name?
TV Watch, Wayne Friedman - Tuesday, March 28, 2017
What's in a media or entertainment brand name? Hope for a l ...
- Digital Video, Trad TV Play The Scarcity Game
TV Watch, Wayne Friedman - Monday, March 27, 2017
Concerns overall about digital media -- including fraud and viewability -- we ...
- OTT Vs. Traditional Pay TV: Digital No Longer A Supplement
TV Watch, Wayne Friedman - Friday, March 24, 2017
OTT is looking to "replace" traditional pay TV services: cable, satellite ...
- Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant
Television News Daily, Wayne Friedman - Wednesday, March 22, 2017
The latest Deloitte "Digital Democracy Survey" says 80% will skip digital TV/vid ...
- Study: TV Consumption Steady Or Growing
Television News Daily, Wayne Friedman - Wednesday, March 22, 2017
U.S. viewers are watching the same amount or more TV content th ...
- TV Political Media Buying: Networks Can Be A Better Bet
Television News Daily, Wayne Friedman - Wednesday, March 22, 2017
TV stations remain a dominant media-planning component for various political campaigns. The ...
- March Madness Viewership Up, Question Of Paying Players A Nonstarter
TV Watch, Wayne Friedman - Thursday, March 23, 2017
NCAA's men's basketball tournament had its best opening-weekend numbers in 24 yea ...
- TV Political Media Buying: Networks Can Be A Better Bet
Show Daily, Wayne Friedman - Wednesday, March 22, 2017
Increasingly TV networks can be a more attractive buy for political candidat ...