- NBC, USOC, Olympic Channel Partner On Programming
Television News Daily, Wayne Friedman - Thursday, December 15, 2016
The organizations will collaborate to produce and distribute Olympic sports and Olympic-them ...
- NBCU: Nielsen's Total Content Ratings Do 'Harm'
Television News Daily, Wayne Friedman - Thursday, December 15, 2016
NBCU is not happy about the progress of Nielsen's highly anticipated Tot ...
- After Paying For Sports, What's Left For Sports Fans?
TV Watch, Wayne Friedman - Friday, December 16, 2016
Yes, sports networks are popular -- and lucrative. But with the ri ...
- Adobe's TV Media Management Helps Audience Targeting, Forecasting
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
The platform claims to provide more accurate forecasting and planning through analyti ...
- NBC Leads In Prime Time, Fox Makes Big Gains
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
NBC has a commanding lead in key advertiser viewer measures so f ...
- Are Advertisers Wrong About Target Audiences?
TV Watch, Wayne Friedman - Thursday, December 15, 2016
TV marketers have long made associations as to who watches what ki ...
- Shifting Promo Dollars To Media Produces Higher ROI
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Shifting as little as 10% of promotional dollars to media advertising c ...
- New Digital TV Nets, Cable Channels Post Higher Ad Spend
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Alternative TV networks including new digital OTT TV services, traditional cable a ...
- Worried About Fake, Partisan News? Be Your Own Journalist
TV Watch, Wayne Friedman - Wednesday, December 14, 2016
Veteran TV journalists looking to combat fake news need to start wi ...
- National Amusements Kills Viacom, CBS Merger: Stocks Fall
Television News Daily, Wayne Friedman - Monday, December 12, 2016
National Amusements separated CBS and Viacom 11 years ago in an attem ...
- Discovery Invests In Digital Publisher Batanga Media
Television News Daily, Wayne Friedman - Monday, December 12, 2016
The company, which focused on content for Latin America and the U. ...
- One Successful Broadcast TV Strategy: Focus On The 'Big' Nights
TV Watch, Wayne Friedman - Tuesday, December 13, 2016
Live events -- sports, musicals or whatever -- can lure premium pric ...
- Viewers Tweet More, But Network Tweets More Efficient
Television News Daily, Wayne Friedman - Friday, December 9, 2016
TV shows see the lion's share of social media activity coming fr ...
- Post-Election, Trump's Earned Media Soars
Television News Daily, Wayne Friedman - Friday, December 9, 2016
Now that he is President-elect, Trump's overall earned media value is $752 ...
- Trump Continues To Make TV Money On 'Celebrity Apprentice'
TV Watch, Wayne Friedman - Monday, December 12, 2016
President-elect Donald Trump will continue to get NBC reality TV awareness ...
- Word-Of-Mouth Marketing Doesn't Always Match Social Media, Online Results
Social Media & Marketing Daily, Wayne Friedman - Thursday, December 8, 2016
Brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity, wi ...
- Study Finds Piracy Becoming More Sophisticated: Consumers Ignorant Or Indifferent
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
Video piracy is looking more legitimate to consumers -- and growing ...
- TV Viewing Patterns Intensify, Ratings Erode
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
Research shows that the heaviest viewers of broadcast network TV in 20 ...
- ABC Ad Sales Head Wang To Retire
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
The 27-year veteran at the network, who ascended to president of advertisi ...
- Does Social Media Pressure On Fan TV Favorites Work?
TV Watch, Wayne Friedman - Friday, December 9, 2016
Amazon cancelled its original TV show "Good Girls Revolt", based on t ...
- Organic search: A big missing data piece of the puzzle
Show Daily, Wayne Friedman - Thursday, December 8, 2016
Missing one of those big pieces of search data?Speaking at MediaPost Sear ...
- Sinclair Kicks Off TBD, New Digital Multicast TV Network
Television News Daily, Wayne Friedman - Wednesday, December 7, 2016
The new multicast network will launch in early 2017, featuring content curat ...
- Turner, Snapchat Expand Content/Advertising Partnership
Television News Daily, Wayne Friedman - Wednesday, December 7, 2016
Turner will develop original shows with Snapchat from its TV series a ...
- Music Industry Is One Big Cable TV Network
TV Watch, Wayne Friedman - Thursday, December 8, 2016
The music business is essentially turning into one big cable network, getti ...
- Innovid Starts Integrated Marketing Cloud Technology For Personalized Video
Online Video Daily, Wayne Friedman - Tuesday, December 6, 2016
Video marketing platform Innovid says its new integrated marketing cloud technology wi ...
- Long-Form Digital Video Grows -- On Laptops, Connected TV, Mobile
Television News Daily, Wayne Friedman - Tuesday, December 6, 2016
Traditional TV networks/producers are seeing continued growth in long-form content for digit ...
- Netflix To Do Its Own On-Air TV Promo 'Previews'
Television News Daily, Wayne Friedman - Tuesday, December 6, 2016
Pushing more marketing/promotion for its TV content, Netflix is offering its o ...
- Ad Revs Will Save DirecTV Now
TV Watch, Wayne Friedman - Wednesday, December 7, 2016
The complaints -- and praise -- are in over DirecTV Now: Profi ...
- Sports Predominantly Viewed Live, Some Time-Shifted Viewing
Television News Daily, Wayne Friedman - Monday, December 5, 2016
While much sports viewing is live, versus non-sports programming, there is so ...
- CBS: Broadcast TV Looking At Flat Ad Gains For 2017
Television News Daily, Wayne Friedman - Monday, December 5, 2016
CBS continues to be more optimistic about broadcast TV ad spending ne ...