- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
Former Canoe Ventures CEO David Porter has been hired as head ...
- Will The Upfront TV Market Be Softer Vs. A Year Ago? Prime Video To Blame?
TV Watch, Wayne Friedman - Wednesday, April 17, 2024
Upfront TV media buyers expect a soft overall marketplace again, according ...
- Analysis Finds Linear Represents 85% Of CTV Inventory
Television News Daily, Wayne Friedman - Monday, April 15, 2024
"Linear is still the primary channel for mass marketing and a pivot ...
- March TV Viewing: YouTube And Netflix Post More Gains, Streaming Up 12%
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
YouTube, Netflix, and Hulu posted viewing gains in March vs. February contributi ...
- Apple Vision Pro: A $3,500 Product That Few Will Buy: Is That The Plan?
TV Watch, Wayne Friedman - Tuesday, April 16, 2024
We have a whole new class of video headgear products to de ...
- U.S. Political-Dystopian Thriller 'Civil War' Tops Weekend At $25.7M
MediaDailyNews, Wayne Friedman - Sunday, April 14, 2024
EDO Ad EnGage estimates $2.1 million in national TV ad spend f ...
- Viewers For A Presidential Debate? Try One Part Snark And One Part Show
TV Watch, Wayne Friedman - Monday, April 15, 2024
A draft version of a letter endorsed by ABC, CBS, CNN, N ...
- OTT, Streaming Subscription Revenues Projected To Rise 8% In 2025, Slower Growth
Television News Daily, Wayne Friedman - Thursday, April 11, 2024
Industry-wide OTT/streaming platforms' subscription revenue will rise 8% next year and comma ...
- Amazon Hires Former NBCU Exec Bhatia For Global Video Advertising
Television News Daily, Wayne Friedman - Friday, April 12, 2024
Bhatia will oversee Amazon's TV ad business including live sports, Amazon Freeve ...
- Streaming Content Spend Growing Again? Good News For Profitability?
TV Watch, Wayne Friedman - Friday, April 12, 2024
Bernstein Research estimates that for every $1 dollar spent on content, ...
- Upfront TV-Streaming Marketplace: Executives Have 'Some' Optimism
Advanced TV Insider, Wayne Friedman - Thursday, April 11, 2024
Upfront video ad and marketing execs have "some" optimism in the TV-streami ...
- Monthly Streaming Costs 22% Higher Since 2021, 'Churn' Rising: Study
Television News Daily, Wayne Friedman - Wednesday, April 10, 2024
Driven by price hikes and "perceived lack of value for the cost ...
- Netflix Still Dominates: Does It Matter That Legacy Owned Streamers Want To Bundle?
TV Watch, Wayne Friedman - Thursday, April 11, 2024
Although competitors are slowly eating into streaming giant Netflix in terms ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- UFL Tries Again For More Football TV: Call The Right Promo Play
TV Watch, Wayne Friedman - Wednesday, April 10, 2024
It's a challenge to make alternative sports leagues around existing TV spor ...
- AMC Networks Adds New Ad-Supported Options To Streamers
Television News Daily, Wayne Friedman - Monday, April 8, 2024
AMC Networks said it will launch ad-supported versions of all its mo ...
- Innovid Starts Platform To 'Streamline' CTV Supply Path
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
Innovid is starting up Harmony Direct, a new CTV/streamer-focused platform, to elimina ...
- NCAA Women's Championship Scores Another Viewing Record
Television News Daily, Wayne Friedman - Monday, April 8, 2024
NCAA Women's College Basketball Championship scored 18.7 million viewers in early viewi ...
- Streaming Program Discovery Becomes More Challenging - More Cancellations To Come?
TV Watch, Wayne Friedman - Tuesday, April 9, 2024
A study finds that more than half of viewers are likely ...
- Roku Ad Forecast Lowered
Television News Daily, Wayne Friedman - Friday, April 5, 2024
The estimate of 7% growth is down from a previous 13% projectio ...
- Big Media Storms To Come: Paramount Global Moving Through Rough Seas
TV Watch, Wayne Friedman - Monday, April 8, 2024
A potentially eye-opening move by legacy TV network groups and legacy p ...
- 'Godzilla x Kong' Roars On: $31.7M In Second Week
MediaDailyNews, Wayne Friedman - Monday, April 8, 2024
"Godzilla x Kong" has earned $135 million and $226 million internationally. Mov ...
- Core Local TV Ad Spending Declining
Advanced TV Insider, Wayne Friedman - Thursday, April 4, 2024
In 2023, local TV stations witnessed core ad revenue sinking 3% compar ...
- Disney Proxy Battle Is Over - But Its Media Wars Wage On
TV Watch, Wayne Friedman - Friday, April 5, 2024
It's all about the word "ego" about when it comes to w ...
- Fox's AdRise Expands To Cross-Media Inventory, On All Platforms
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
Fox Corp.'s AdRise, its ad-tech platform for CTV and linear TV ...
- National Amusements To Sell 80% Paramount Stake To Skydance: Report
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
National Amusements, which holds a near 80% voting stake in Paramount Globa ...
- Samba TV Launches Near Real-Time Political Platform
Television News Daily, Wayne Friedman - Thursday, April 4, 2024
SambaTV is launching a near real-time platform to help political advertisers wi ...
- AVOD's Rocketing Future Growth - But With Higher Subscriber Fees Attached?
TV Watch, Wayne Friedman - Thursday, April 4, 2024
Despite the major growth of AVOD platforms - including free CTV channe ...
- Streamers' National TV Marketing Dips 20% In Q1
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Streaming marketing on national paid and promotional TV networks continues to s ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...