- NCAA Women's Rematch Earns Record 12.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
The rematch game between Iowa and LSU became the most-watched women's basketba ...
- Disney Prevails Over Activist Peltz, With Improved Streaming Outlook
Television News Daily, Wayne Friedman - Thursday, April 4, 2024
Disney has won the proxy battle over activist investor Nelson Peltz, w ...
- Consumers Cutting Entertainment Costs? Live Experiences Still A Good Bet
TV Watch, Wayne Friedman - Wednesday, April 3, 2024
Sixty-two percent of U.S. adults say "it's important to spend less with ...
- Advanced TV Platform Cadent Buying Machine-Learning Developer AdTheorent
Television News Daily, Wayne Friedman - Monday, April 1, 2024
The new combined Cadent-AdTheorent cross-platform media company will look to provide performan ...
- Trump Media Roller Coaster: Ride Its Ups, Downs, And Spin
TV Watch, Wayne Friedman - Tuesday, April 2, 2024
According to many, it's a "meme" stock -- a company pushed fr ...
- Faster MLB Games: Will Viewers Play Ball In 2024?
TV Watch, Wayne Friedman - Monday, April 1, 2024
What has the impact of faster MLB games been for audiences? Tot ...
- 'Godzilla x Kong' Surprises With $80M Opening
MediaDailyNews, Wayne Friedman - Monday, April 1, 2024
Warner Bros. spent $19.3 million in national TV advertising for "Godzilla ...
- YouTube TV To Be Biggest Pay TV Provider In 2026, Reach Profitability In 2024: Analyst
Television News Daily, Wayne Friedman - Thursday, March 28, 2024
YouTube TV "still presents a great value to those still watching line ...
- Combined TV, Streaming Ad Spend Projected To Decline 2%
Television News Daily, Wayne Friedman - Friday, March 29, 2024
Major premium streaming platforms will grow 13% to $10 billion in ...
- Hulu On Disney+ : Disney's Bigger Push For New TV Bundles
TV Watch, Wayne Friedman - Friday, March 29, 2024
Viewers now can access Hulu inside the Disney+ app itself on i ...
- Broadcast, CTV Platforms - And Social Media - Push Crossover Media Use
Advanced TV Insider, Wayne Friedman - Thursday, March 28, 2024
Broadcast and CTV platforms continue to be among the big movers a ...
- Sans McDaniel: What Do MSNBC, NBC Really Need Now?
TV Watch, Wayne Friedman - Thursday, March 28, 2024
What should we make of the turnaround with Ronna McDaniel - a ...
- CTV Ad Frequency Soars 80% In 2 Years: Report
Television News Daily, Wayne Friedman - Tuesday, March 26, 2024
The frequency of ad messages for CTV continues to increase -- risi ...
- Sports League Equity Partner Deals For ESPN? Chapek Says It Doesn't Need Them
TV Watch, Wayne Friedman - Wednesday, March 27, 2024
While Chapek believes extra cash from a minority deal would be ...
- March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M
Television News Daily, Wayne Friedman - Monday, March 25, 2024
NCAA "March Madness" averaged 9.0 million viewers across CBS, TBS, TNT a ...
- NBC News Drops McDaniel Following MSNBC, NBC Outcry
Television News Daily, Wayne Friedman - Wednesday, March 27, 2024
NBC News has decided to drop Ronna McDaniel, the controversial former cha ...
- Your TV News Network Needs Casting And Drama: What's The Story Arc?
TV Watch, Wayne Friedman - Tuesday, March 26, 2024
Should your favorite TV news network be "casting" for certain paid contribut ...
- Is The NFL Throwing Shade On 'Spulu'? Now, The Game Gets Complicated
TV Watch, Wayne Friedman - Monday, March 25, 2024
The NFL, which it says was "a bit surprised," now offers ...
- '24 Box Office Down 9% To Date, 'Frozen Empire' Warms Moviegoers Up
MediaDailyNews, Wayne Friedman - Monday, March 25, 2024
Through nearly three months of this year, national TV advertising from a ...
- 2024 U.S. Political Ad Spend To Grow 16% Vs. 2020: Analyst
MediaDailyNews, Wayne Friedman - Thursday, March 21, 2024
This year, political ad spend is projected to rise 24% (by $2 ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, Sponsors
TV Watch, Wayne Friedman - Friday, March 22, 2024
A new feature will allow viewers to track up to 40 li ...
- Legacy TV 'Quiet Quitting' Reveals 'Sticky' Sports, News Viewing Strength
Advanced TV Insider, Wayne Friedman - Thursday, March 21, 2024
Complete "quitting" of program viewing on legacy TV platforms continues to l ...
- ESPN Inks 6-Year, $7.8B College Football Playoff Deal
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
Under the deal, ABC will get the national championship game starting ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- Navigating TV, Streaming Bundles To Lighten The Load: Who Wins?
TV Watch, Wayne Friedman - Thursday, March 21, 2024
"Nobody wants 10 different services," MyBundle CEO Jason Cohen told "The Hollywo ...
- National Linear TV Revenue Forecast: Down 2.6% In 2024, Steeper Decline Next Year
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
"It is now clear that outside of sports advertising there should ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
For the first time, Disney is allowing direct access of its programmat ...
- TV Sports With Younger Viewers: It's Still A Thing
TV Watch, Wayne Friedman - Wednesday, March 20, 2024
"Sports still has legs across younger demographics," according to Michael Nathanson, med ...
- Fubo Starts OOH Campaign Attacking Big Media Sports Streaming Efforts
Television News Daily, Wayne Friedman - Monday, March 18, 2024
Fubo is launching an out-of-home and digital ad campaign that parodies ...