- TVision, DoubleVerify Strike Ad-Attention Partnership For CTV
Television News Daily, Wayne Friedman - Tuesday, June 13, 2023
The partnership will provide ad-attention data attached to ad exposure and viewab ...
- Twitter's 'Accuracy'? All For TV-Like Brand Safety?
TV Watch, Wayne Friedman - Wednesday, June 14, 2023
Linda Yaccarino, now CEO of Twitter, says via tweet: "Twitter is ...
- Open Programmatic CTV Ad Spend Dips 5% In Q1
Television News Daily, Wayne Friedman - Monday, June 12, 2023
The estimated 5% decline in open programmatic platform ad spend on glob ...
- XFL Playbook Year 1: Did Consumers In-Stadium, On TV Buy In Or Drop The Pass?
TV Watch, Wayne Friedman - Tuesday, June 13, 2023
If sports is such a big thing for live, linear TV, w ...
- 'Transformers' And 'Spider-Man' Drive More Summer Moviegoing
MediaDailyNews, Wayne Friedman - Sunday, June 11, 2023
Domestic campaign-to-date national TV spending for "Transformers" totals $18.5 million, while "Spider-Ma ...
- NHL Boosts Sponsorship Deals Up 21% - Gaining On Other Sports
Television News Daily, Wayne Friedman - Friday, June 9, 2023
The NHL has outperformed all major professional sports leagues in sponsorship reven ...
- Netflix Gets Spike In Sign-Ups After Password-Sharing Crackdown: Antenna
Television News Daily, Wayne Friedman - Friday, June 9, 2023
Since its decision to curb password sharing, Netflix had the four sing ...
- Indicted Former President - And A Future TV Marketing Campaign?
TV Watch, Wayne Friedman - Monday, June 12, 2023
Think six months from now, when the former President is out ...
- TV Season 2022-'23: Top Prime-Time Entertainment Shows Down 5%, Prime Time Falls 9%
Television News Daily, Wayne Friedman - Thursday, June 8, 2023
The top ten prime-time entertainment shows among the five English-speaking broadcast ...
- World's Best Soccer Player Comes To The U.S.: TV Networks - Will Marketers Kick Better?
TV Watch, Wayne Friedman - Friday, June 9, 2023
Major League Soccer may see a major bump now that Lionel Mes ...
- CNN's Chris Licht Steps Down
Television News Daily, Wayne Friedman - Wednesday, June 7, 2023
Embattled CNN chief executive Chris Licht has departed from the Warner Bro ...
- Streamer Ad Revenue Estimates: Disney+ Eyes $750M, Netflix $620M
Television News Daily, Wayne Friedman - Wednesday, June 7, 2023
Netflix is projected to end the year with $620 million in ...
- Amazon Reportedly Planning Ad Option For Prime Video
Television News Daily, Wayne Friedman - Wednesday, June 7, 2023
Amazon is planning to launch a platform-wide ad-supported tier of its Pri ...
- Uneasy PGA-LIV Golf Merger: Where Does This Leave Sensitive TV Networks -- And Advertisers?
TV Watch, Wayne Friedman - Thursday, June 8, 2023
Critics complain that the association of Saudi Arabia with professional golf ...
- Analyst Outlook for Hulu: Strong Daily User Minutes, But Ad Challenges Expected
Television News Daily, Wayne Friedman - Tuesday, June 6, 2023
Hulu's video-on-demand platform is at an estimated 69 minutes per day p ...
- LIV Golf Strikes Surprise Merger Deal With PGA Tour
Television News Daily, Wayne Friedman - Tuesday, June 6, 2023
A merger of the two golf groups would combine both LIV a ...
- Apple Vision Pro: Seeing Through Reality Via Entertainment And Gaming
TV Watch, Wayne Friedman - Wednesday, June 7, 2023
Making VR headsets a real business means vision. Apple's version of wh ...
- 2022-23 TV Season: Daytime Grows 1%, Prime Sinks 3%
Television News Daily, Wayne Friedman - Monday, June 5, 2023
Total linear daytime ad impressions have grown to 860.3 billion, for ...
- AVOD Revenue Shows Slight Q1 Decline, But Projected For 21% Growth In 2023: Analyst
Television News Daily, Wayne Friedman - Monday, June 5, 2023
For full-year 2023, business for all major AVOD platforms is estimated ...
- TV News Nets' Streaming Swim: Dive In The Deep End Or Wade In The Kiddie Pool?
TV Watch, Wayne Friedman - Tuesday, June 6, 2023
Fox News Channel and MSNBC are dipping their feet in these water ...
- 'Spider-Man: Across The Spider-Verse' Nets $120.5M - Sony's Best Animated Domestic Opening
MediaDailyNews, Wayne Friedman - Monday, June 5, 2023
'Across the Spider-Verse,' Sony's best animated domestic opening, had a modest nation ...
- Summer Viewing Just 2% Below Other Seasonal TV Periods, Advertisers Still Spend Less
Television News Daily, Wayne Friedman - Friday, June 2, 2023
Major advertisers should maintain their TV campaigns in the summer season, whi ...
- Social Media Paying For 'News Content' - TV And Otherwise?
TV Watch, Wayne Friedman - Monday, June 5, 2023
Meta has been paying U.S. news publishers for news stories, and so ...
- AMC Theaters Ends 'On-Demand,' Library Moves To Fandango's Vudu
MediaDailyNews, Wayne Friedman - Thursday, June 1, 2023
AMC Theaters is ending its "On Demand" pay-per-view film service and movi ...
- Fox News Plummets 32% In May, Still Dominates News Networks
Television News Daily, Wayne Friedman - Thursday, June 1, 2023
Fox News channel maintained the highest ratings of all cable news network ...
- VR Headsets: Some Headaches, But Can They Get Me Into An 'NCIS' Chase?
TV Watch, Wayne Friedman - Friday, June 2, 2023
Analyst Brent Thill on CNBC said: "For anyone who has tried ...
- Dish Media Blends CTV, Linear TV Ads Programmatically, Extends Ad Reach
Television News Daily, Wayne Friedman - Wednesday, May 31, 2023
'Dish Connected' can blend CTV and linear TV addressable TV inventory throu ...
- NBA Playoffs So Far: Viewing Up 5% To 12% Versus 2022
Television News Daily, Wayne Friedman - Wednesday, May 31, 2023
TNT's Game 7 of the Eastern Conference Finals, which earned 11.9 milli ...
- Upfront TV Ad Eye-Opener: 'Negative' Linear TV Pricing, But Higher Overall?
TV Watch, Wayne Friedman - Thursday, June 1, 2023
Many expect that for the first time in more than a decad ...
- Netflix Would Lose Younger Subscription Owners Due To Less Free Password Sharing, Study Finds
Television News Daily, Wayne Friedman - Tuesday, May 30, 2023
Netflix could take a big loss among young subscription-owners in the shi ...
