- Warner Bros. Discovery Restructures U.S. Ad Sales Division, Upfront Deals Nearly Complete
Television News Daily, Wayne Friedman - Monday, July 31, 2023
The main goal of the restructuring is to give agency holding compa ...
- Netflix Hunkers Down To Push Ad Business Straight Up
TV Watch, Wayne Friedman - Monday, July 31, 2023
Netflix is now unhappy with Microsoft because it has not sold enou ...
- U.S. Streaming Revenues To See 7% Yearly Growth To $75.5B In 2027
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
As TV and movie production costs and profitability challenges continue to increas ...
- NBCU Sees Nearly 5% Lower Q2 Ad Revenue, Peacock Revenue And Losses Up
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Peacock grew subscription and ad revenue by 85% in Q2 to $8 ...
- Former Nielsen Exec And Data Scientist Leslie Wood Joins iSpot
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways ...
- Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Fox made gains with NFL, Major League Baseball, college football and t ...
- Paramount Global Wraps Upfront: Volume Gains, 'Rebounds' In Key Categories
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Paramount has completed its upfront with slight "low to mid-single-percentage" volume gain ...
- Roku Outperforms On Q2 Revenue, Losses, Stock Rockets Up 9%
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Roku continues to defy analysts' expectations -- growing revenue, cutting losses, a ...
- Intense Future Marketing For TV News: Leaving 'Fair And Balanced' Far Behind
TV Watch, Wayne Friedman - Friday, July 28, 2023
Fox News Channel formerly used the slogan "Fair and Balanced." Former C ...
- Streaming, Video Gaming Remain Strong In June, Kids TV Screen Time Rises
Television News Daily, Wayne Friedman - Wednesday, July 26, 2023
Total TV screen time for kids 2-17 grew about 20% in Ju ...
- Twitter Now Tougher With 'X': Does That Mean More Hard Core?
TV Watch, Wayne Friedman - Thursday, July 27, 2023
Twitter is making a more radical move to be a more "ha ...
- Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions Rise
Television News Daily, Wayne Friedman - Tuesday, July 25, 2023
Amid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slow ...
- Summer Sees TV Viewing Declines, Unscripted Series Shift To Fall Prime Time
Television News Daily, Wayne Friedman - Tuesday, July 25, 2023
The top 20 summer shows are down 15% to 3.6 million avera ...
- Is Streaming Sustainable For The Long Term? Look Back 30 Years For A Clue
TV Watch, Wayne Friedman - Wednesday, July 26, 2023
We now have what consumers have long wanted - individual media companie ...
- ESPN Possible New Owners: The Sports Leagues Themselves?
TV Watch, Wayne Friedman - Tuesday, July 25, 2023
According to a CNBC report, ESPN is talking with the biggest spor ...
- 'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80M
MediaDailyNews, Wayne Friedman - Sunday, July 23, 2023
Amid the "earned media" push, Warner Bros. spent a modest $10.6 milli ...
- Strike TV Program Forecast: Cloudy With A Chance of Unscripted TV
Television News Daily, Wayne Friedman - Friday, July 21, 2023
Research from 2022 shows unscripted programming has a greater share of tot ...
- Netflix's Better Ad-Tier Revenue Plan? First Off: Hello, Transparency
TV Watch, Wayne Friedman - Monday, July 24, 2023
Netflix says brands are now able to target media buys across i ...
- Maximum Number Of Video Services Reaches 7, 'Quick Churning' On The Rise
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Consumers have reached a saturation point in the number of video servic ...
- NBC Finishes Upfront 'Roughly In Line' With Last Year
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Amid an uncertain TV ad marketplace, including disruptive strikes, NBCU has finish ...
- More Signs Of Streaming Cutbacks - Time To 'Super Bundle'?
TV Watch, Wayne Friedman - Friday, July 21, 2023
Consumers keep pushing to make streaming cutbacks. But streaming platform owners m ...
- Streamers' Ad Pods Duration Grows, As Frequency Issues Remain
Television News Daily, Wayne Friedman - Wednesday, July 19, 2023
Streaming platform advertising may increasingly see a glut. Nearly 35% of streami ...
- Netflix's Global Subs Soar - 5.9M More In Q2, Revenue Growth Weak
Television News Daily, Wayne Friedman - Wednesday, July 19, 2023
New global subscribers for Netflix rocketed past estimates, driven by paid-sharing effor ...
- Full ESPN As A Streamer For $30 A Month - Take A Big Swing
TV Watch, Wayne Friedman - Thursday, July 20, 2023
Imagine ESPN as a stand-alone streaming app. Then consider the price ta ...
- Streaming TV Rises To Record 38% Share, Broadcast Plummets: Nielsen
Television News Daily, Wayne Friedman - Tuesday, July 18, 2023
In June, TV-video streaming usage for viewers ages two and up climb ...
- Shark Week Is Back - New Advertisers Include Budweiser, Domino's, Chili's, Mountain Dew
Television News Daily, Wayne Friedman - Tuesday, July 18, 2023
"Shark Week" will air from July 23-29 on Discovery Channel, and ...
- Peacock Raises Prices For The First Time Since 2020 Launch
Television News Daily, Wayne Friedman - Wednesday, July 19, 2023
Peacock is raising its prices for all its options. The Peacock Premi ...
- 'Broadcast Model' For Premium Streamers Returns -- In Certain Global Markets?
TV Watch, Wayne Friedman - Wednesday, July 19, 2023
LightShed Partners analyst Richard Greenfield wonders about a marketplace moving more towa ...
- First-Half 2023 TV Impressions Up 5%, Ad Spend Down 7%
Television News Daily, Wayne Friedman - Monday, July 17, 2023
For "first-airings" on linear TV, excluding regional sports networks, CBS took t ...
- Just A 50% Ad Revenue Hit? Versus Twitter, Linear TV Looks Pretty Good
TV Watch, Wayne Friedman - Tuesday, July 18, 2023
Imagine if a TV network witnessed a 50% ad revenue drop aft ...