• by Wayne Friedman , July 27, 2023

Veteran TV and advertising research executive Leslie Wood has been hired as the chief research officer of iSpot, the growing TV measurement company.

More recently Wood worked at Media Trust LLC and Leslie Wood Research.

Wood was noted for her work as chief data officer of NCSolutions (NCS) -- a firm owned by Nielsen -- where she developed new ways to use data for incremental measurement and targeting and had oversight for all NCS products.

At iSpot, Wood will drive the development of products, solutions and methodologies -- which iSpot and other industry executives say are essential, and of growing importance as legacy media measurement products are unable to address new digital and cross-platform media.

Wood will oversee data science at iSpot for TV and video-measurement products at iSpot.

Over 600 brands, including 40 of TV’s top 50 advertisers, are using iSpot products.

In February of this year, NBCUniversal made a bold move in giving "certification" to iSpot -- as well as VideoAmp -- as currencies for advanced audience guarantees.

A year earlier, NBCUniversal certified iSpot as the basis of traditional demographic audience guarantees at its annual “One” developers conference.