- TV Advertising Hit By Digital Competition
MediaDailyNews, Wayne Friedman - Thursday, February 21, 2008
TV advertising isn't as potent as it once was--especially in the la ...
- 'Jericho' Hits Wall, NBC's 'Loser' Holds Own
MediaDailyNews, Wayne Friedman - Thursday, February 21, 2008
CBS' "Jericho" witnessed a few less bricks in the wall this week--sufferi ...
- NBC Looking For Good Programming Crop -- Even If It Takes All Year
TV Watch, Wayne Friedman - Thursday, February 21, 2008
For its upfront season, NBC want to develop some good vintage grape ...
- NBC Is Upfront About Its Upfront: It Wants Different, Smaller Talks With Clients
TV Watch, Wayne Friedman - Wednesday, February 20, 2008
Making good on its promise to offer up an alternative to t ...
- NBC Creates Unit To Handle Licensing For TV
MediaDailyNews, Wayne Friedman - Tuesday, February 19, 2008
NBC Universal TV group is taking back its licensing and merchandising responsibiliti ...
- Harris: Stations See Greater Ad Options With Digital TV
MediaDailyNews, Wayne Friedman - Tuesday, February 19, 2008
While some Americans are still scratching their heads over the conversion ...
- Brick-And-Mortar Retailers Clear Up Toshiba's HD-DVD Picture
TV Watch, Wayne Friedman - Tuesday, February 19, 2008
If Wal-Mart says no, you must take your HD-DVD and go. Toshi ...
- TNS: Oscar Ad Price Doubled In 10 Years
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, February 18, 2008
A new report shows advertisers have spent an average of $65 milli ...
- Millions Unprepared For 2009 Digital TV Switch
MediaDailyNews, Wayne Friedman - Monday, February 18, 2008
TV marketers' media plans would have to be adjusted by 10% ...
- Post-Strike TV Scenario: Programming Malaise Where You Least Expect It
TV Watch, Wayne Friedman - Sunday, February 17, 2008
Watching TV brings happiness, grief, and general malaise this year. Now wi ...
- Oscars To Net ABC $1.82 Mil Per 30-Sec Spot
MediaDailyNews, Wayne Friedman - Friday, February 15, 2008
With the writers' strike out of the way, ABC gets to gi ...
- CBS Announces Early Programming Plans For 2008-2009 Season
MediaDailyNews, Wayne Friedman - Friday, February 15, 2008
CBS has joined ABC in figuring out where its programming will ...
- Give Me Four More! Networks Are Media Buyers' New Trainers
TV Watch, Wayne Friedman - Friday, February 15, 2008
The networks want to get the fat out of TV upfront activitie ...
- Belo's 4Q Revs Head South
MediaDailyNews, Wayne Friedman - Thursday, February 14, 2008
Belo Corp.'s television and newspaper business data pointed down for the four ...
- 'Jericho' Trapped In Poor Ratings
MediaDailyNews, Wayne Friedman - Thursday, February 14, 2008
CBS Entertainment president Nina Tassler warned "Jericho" fans during the TV Criti ...
- Baseball And Cycling's Common Ground: Nervous Sports Marketers And TV Networks
TV Watch, Wayne Friedman - Thursday, February 14, 2008
The sport known for the biggest performance-enhancing-drug problem -- European-based professional cycli ...
- Writers Vote To End Three-Month Strike
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, February 13, 2008
Striking Hollywood writers voted overwhelmingly on Tuesday night to go back ...
- Branded Entertainment Expected To Boom This Year
MediaDailyNews, Wayne Friedman - Wednesday, February 13, 2008
Even against a slowing economy, branded entertainment is expected to maintain ...
- Shorter TV Drama Seasons: Better TV, Good For Marketers?
TV Watch, Wayne Friedman - Wednesday, February 13, 2008
Because of the three month disruption of the strike, many producers a ...
- Kay Jewelers Promo Busts Commercial Pod
Marketing Daily, Wayne Friedman - Tuesday, February 12, 2008
[Luxury Goods] A short-form romantic story will run for about 40 secon ...
- Ready, Set, Screen: ABC Touts Upcoming Plans
MediaDailyNews, Wayne Friedman - Tuesday, February 12, 2008
A day after the WGA reached a tentative deal with producers ...
- Grammys Didn't Rock
MediaDailyNews, Wayne Friedman - Tuesday, February 12, 2008
Although all the stars seemingly aligned for the "Grammy Awards" on CB ...
- With Strike Almost Over, Music Plays On -- Somewhere
TV Watch, Wayne Friedman - Tuesday, February 12, 2008
The writers' strike is effectively over, while the mysteries of TV progr ...
- Writers, Producers Reach Accord, Would End TV Strike
MediaDailyNews, Wayne Friedman - Monday, February 11, 2008
Entertainment writers and producers have reached a tentative agreement over the weeke ...
- NBC Launches Brand Campaign During Olympics
MediaDailyNews, Wayne Friedman - Monday, February 11, 2008
NBC will launch a rare network brand campaign around the Summer Olympi ...
- NBC: Valentine Ad Pod Plays Like Program
MediaDailyNews, Wayne Friedman - Monday, February 11, 2008
NBC will ramp up a special short-form Valentine's Day promotion sponsored ...
- CW Wrestles 'Smackdown' To Ground
MediaDailyNews, Wayne Friedman - Monday, February 11, 2008
The CW is loosening its wrestling programming hold--ending its decade-long Friday nig ...
- TV And Film Writers Playing -- And Winning? -- The Percentages
TV Watch, Wayne Friedman - Monday, February 11, 2008
Write this question: Is 2% of the gross for some Internet vid ...
- IAG: Breaks Down Liked/Recalled Super Bowl Spots
Marketing Daily, Wayne Friedman - Friday, February 8, 2008
[Research] Super Bowl spots may be well-liked - but are they well-remembere ...
- IAG: Breaks Down Popular/Recalled Super Bowl Spots
MediaDailyNews, Wayne Friedman - Friday, February 8, 2008
Super Bowl spots may be well-liked--but are they well-remembered? Research company I ...