- Who's To Blame For Slower Local Cable Ad Growth? Apparently Everyone
TV Watch, Wayne Friedman - Monday, September 21, 2009
Addressable advertising won't be the big saviour for cable system operators anyti ...
- NBC, Sprint: 'Heroes' Pitched Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, September 17, 2009
NBC Universal and Sprint are renewing their marketing deal with new digit ...
- 'Leno' Up Day 3, CW Doesn't Feel 'Beautiful'
MediaDailyNews, Wayne Friedman - Thursday, September 17, 2009
Day three of NBC's "The Jay Leno Show" continued with strong ratin ...
- Saturday Night: CBS And ABC Make Sports Noises
TV Watch, Wayne Friedman - Friday, September 18, 2009
Applaud those efforts the networks make to develop new programming ideas f ...
- Ad Mine: Cablevision Launches Optimum Select
MediaDailyNews, Wayne Friedman - Wednesday, September 16, 2009
Watching TV content and interacting with marketing messages continues to be t ...
- Viacom: Upfront Declines, MTV Rejiggers Focus
MediaDailyNews, Wayne Friedman - Wednesday, September 16, 2009
CEO Philippe Dauman says Viacom sees a slowly improving TV market. T ...
- Ups/Downs: 'Leno' Drops, 'Loser' Scores
MediaDailyNews, Wayne Friedman - Wednesday, September 16, 2009
The second night of NBC's "Jay Leno" experiment had the show percolatin ...
- NBC And MTV Both Need An Old-School Hit
TV Watch, Wayne Friedman - Thursday, September 17, 2009
For the second time in two days, a major media executive sa ...
- 'Jay Leno' Clicks At 10, Zucker Takes Long View
MediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, September 15, 2009
Content with the strong ratings for night one of "The Jay Le ...
- Disney CFO Optimistic About TV Market
MediaDailyNews, Wayne Friedman - Tuesday, September 15, 2009
Walt Disney Co. sees some hopeful indications -- but not clear-cut sig ...
- The Right Adjective For The Fourth Quarter TV Ad Market
TV Watch, Wayne Friedman - Wednesday, September 16, 2009
A week before the start of the new TV season and advertisi ...
- NFL Blackouts Could Affect 20% Of Games
MediaDailyNews, Wayne Friedman - Monday, September 14, 2009
NFL Commissioner Roger Goodell said the league has no plans to li ...
- GoDaddy Buys 2 Super Bowl Spots
MediaDailyNews, Wayne Friedman - Monday, September 14, 2009
Making its annual marketing/public relations push around the Super Bowl has start ...
- Bad Brand Entertainment That Kills A TV Show? We're Waiting For Evidence
TV Watch, Wayne Friedman - Tuesday, September 15, 2009
When has product placement ever turned a viewer off? I can thi ...
- Group M's Scanzoni Slams Nielsen Live-Plus
MediaDailyNews, Wayne Friedman - Friday, September 11, 2009
Influential media agency executive GroupM's Rino Scanzoni says Nielsen Media Research ...
- 'Vampire' Series Bites Big For CW
MediaDailyNews, Wayne Friedman - Friday, September 11, 2009
The CW finally drew some rich ratings blood this season -- scori ...
- Mobile TV Advertising? Why Not Just Watch The Road Instead?
TV Watch, Wayne Friedman - Monday, September 14, 2009
The idea that mobile advertising will be the savior for most flaggi ...
- CIMM Says Focus Is Research, Not Nielsen Rivalry
MediaDailyNews, Wayne Friedman - Thursday, September 10, 2009
The new -- and somewhat controversial -- Coalition for Innovative Media Measureme ...
- Reach Out: AT&T Entertainment Streams TV, Movies
MediaDailyNews, Wayne Friedman - Thursday, September 10, 2009
Adding to the array of digital destinations for entertainment, AT&T is launchi ...
- Maxus Names New CEO, COO
MediaDailyNews, Wayne Friedman - Thursday, September 10, 2009
Veteran Havas Digital executive Louis Jones will become chief executive officer f ...
- DeGeneres As 'Idol' Judge? Another Comedian's Prime-time Journey Offers Clues
TV Watch, Wayne Friedman - Friday, September 11, 2009
The question for Ellen DeGeneres is whether this is her Dennis Mill ...
- Standard Ops: Nielsen Delivers Live-Plus Same-Day DVR Ratings
MediaDailyNews, Wayne Friedman - Wednesday, September 9, 2009
Nielsen will move to live-program-plus-same-day ratings of DVR playback in local peop ...
- Kagan: Cable Revs Inch Up, Future Returns More Promising
MediaDailyNews, Wayne Friedman - Wednesday, September 9, 2009
Cable networks will grow 4.4% to $44.0 billion in advertising and affilia ...
- 'Melrose Place' Yet To Sizzle
MediaDailyNews, Wayne Friedman - Wednesday, September 9, 2009
CW's new "Melrose Place" offer up a listless start to the network ...
- Katz, Horizon Plan Radio Push For 'Leno'
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2009
Starting Sept. 8, Leno's comedy bits -- intended to cheer up listener ...
- Nielsen: Most U.S. Homes Receive Digital
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2009
The Nielsen Company now says just 710,000 homes are unable -- ...
- NFL Names 2 Media/Marketing Execs
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2009
The NFL has revamped its top marketing and media positions. NFL veter ...
- IPhone-Like Apps For Traditional TV? Confusing For Viewers
TV Watch, Wayne Friedman - Wednesday, September 9, 2009
Make the TV more like a PC, Mac, or the device ...
- Nielsen Charts Increase In Hispanic TV Homes
MediaDailyNews, Wayne Friedman - Friday, September 4, 2009
The number of Hispanic TV homes continues to outpace the market overal ...
- New Rules: Dish/EchoStar May Owe TiVo $200 Million+
MediaDailyNews, Wayne Friedman - Friday, September 4, 2009
A new court order will force Dish/EchoStar to pay TiVo $200 milli ...