- Paula's Gone: What Now for 'Idol' Sponsors?
TV Watch, Wayne Friedman - Thursday, August 6, 2009
"American Idol" can't last forever. What should advertisers do about its furth ...
- Discovery: 2Q Earnings Up, Less Upfront Time Available
MediaDailyNews, Wayne Friedman - Tuesday, August 4, 2009
Discovery Communications will follow other media companies' moves concerning the upfront sal ...
- Ostroff Steers CW Seasonally, Pushes Retail Efforts
MediaDailyNews, Wayne Friedman - Tuesday, August 4, 2009
Pasadena, Calif. -- Three years in existence and with significant ratings gai ...
- Paying For Entertainment More From Consumers' - Not Advertisers' - Pockets
TV Watch, Wayne Friedman - Wednesday, August 5, 2009
The entire media industry is less dependent on advertising - and wi ...
- Equal Billing: TV/Internet Use High For Old/Young Demos
MediaDailyNews, Wayne Friedman - Monday, August 3, 2009
Simultaneous use of TV and the Internet is just as high wi ...
- CBS Touts Late-Night Muscle, New Shows At TCA
MediaDailyNews, Wayne Friedman - Monday, August 3, 2009
CBS is ready to pounce with its late-night programming against NBC. "Letterma ...
- YouTube's Local TV News Push: Letting Wolf Into Hen House?
TV Watch, Wayne Friedman - Tuesday, August 4, 2009
Local TV news is under attack by news viewers fleeing to t ...
- Analyst: Upfront Will Be Down 10%
MediaDailyNews, Wayne Friedman - Friday, July 31, 2009
One Wall Street estimate now says the broadcast network upfront market wi ...
- Belo Revs Sink 25%, Forecasts Better 3Q
MediaDailyNews, Wayne Friedman - Friday, July 31, 2009
Another indication that TV station groups are still having a rough ti ...
- Craig Ferguson Rants Against TV's Targeting Of Youth
TV Watch, Wayne Friedman - Monday, August 3, 2009
For Craig Ferguson it's all about how TV's most valuable target audien ...
- Squeaky Mouse: Disney Revs Fall 7%
MediaDailyNews, Wayne Friedman - Thursday, July 30, 2009
Just like other media companies, Walt Disney has felt the effect ...
- Cablevision Revs Up 10%, MSG Division For Sale
MediaDailyNews, Wayne Friedman - Thursday, July 30, 2009
Cablevision Systems Corp. will spin off its Madison Square Garden division, whi ...
- TV Marketing In A Recession: Bring More Of It
TV Watch, Wayne Friedman - Friday, July 31, 2009
Low-rated broadcast networks need it more than ever, and even a top-rat ...
- Time Warner: Upfront Iffy, 2Q Profits Dive 34%
MediaDailyNews, Wayne Friedman - Wednesday, July 29, 2009
Time Warner's cable networks' upfront advertising revenue will probably be down f ...
- Meredith: Mags Down 12%, Broadcast Off 17%
MediaDailyNews, Wayne Friedman - Wednesday, July 29, 2009
Wall Street doesn't like what it sees concerning Meredith Corp. - stemmi ...
- Free Political Ads On U.S. TV? They Do It In Mexico
TV Watch, Wayne Friedman - Thursday, July 30, 2009
In Mexico, TV broadcasters have to run political ads free of char ...
- 'Bachelorette' Makes 'Dating' Scene
MediaDailyNews, Wayne Friedman - Tuesday, July 28, 2009
These days, few if any TV shows can rise to their previo ...
- Former NBC Programmer Ben Silverman Mulls Branding Messages
TV Watch, Wayne Friedman - Wednesday, July 29, 2009
The new branding of Ben Silverman has commenced. But his new digit ...
- Silverman Out, Gaspin New NBC TV Chairman
MediaDailyNews, Wayne Friedman - Monday, July 27, 2009
After months of relentless speculation, Ben Silverman will be leaving NBC ...
- Syndies Favor Demos Over Household Tallies
MediaDailyNews, Wayne Friedman - Monday, July 27, 2009
Some syndication executives would like business publications, and other analysis, to repo ...
- Too many ad networks? Maybe it’s the name
Show Daily, Wayne Friedman - Tuesday, July 28, 2009
New branding is everything -- even for an ad network. “We ca ...
- Ad nets business sense
Show Daily, Wayne Friedman - Tuesday, July 28, 2009
The rapid growth of ad networks is easy to figure out, sa ...
- Are media agencies creating their own marketplace?
Show Daily, Wayne Friedman - Tuesday, July 28, 2009
When media agencies create their own ad networks they are creating the ...
- Media agencies as ad networks: Here's why
Show Daily, Wayne Friedman - Tuesday, July 28, 2009
Media agencies are starting up ad networks for a variety of reason ...
- There’s lot of waste
Show Daily, Wayne Friedman - Tuesday, July 28, 2009
Quentin George, chief digital officer of IPG’s Mediabrands, said at the OM ...
- New Way To Market TV Program: It's Like This Other Show
TV Watch, Wayne Friedman - Tuesday, July 28, 2009
A promo for USA Network's "Psych"'s upcoming new episodes that will sta ...
- Univision Gives 'Dance' Competition
MediaDailyNews, Wayne Friedman - Friday, July 24, 2009
While Fox's "So You Think You Can Dance?" scored another big victor ...
- Good NBC Idea: Not Following Other Network's Scheduling Moves
TV Watch, Wayne Friedman - Monday, July 27, 2009
CBS has done it; so have Fox and ABC. But fourth pla ...
- Upfront Market Begins, Nets Mum On Deals
MediaDailyNews, Wayne Friedman - Thursday, July 23, 2009
TV's upfront ad market has finally started to churn -- forced ...
- Nielsen: Only 1.3% Of U.S. Homes Digitally Unready
MediaDailyNews, Wayne Friedman - Thursday, July 23, 2009
Nielsen now says the number of completely unready homes now stands ...